Features

Yves Rocher Thinks Defense

November 7, 2005

New Cel Defence is aimed at women 35 to 50 years old who want to keep their skin looking good.

Yves Rocher Thinks Defense


New Cel Defence is aimed at women 35 to 50 years old who want to keep their skin looking good.


The best defense is a good offense. That cliché isn't just playing in locker rooms across the country—it's also the theory behind Yves Rocher's Cel Defence, a new skin care line which is making its U.S. debut this month.

The product takes a two-pronged approach to achieve healthier, younger-looking skin. Cel Defence accelerates cellular regeneration and provides free radical protection, according to the company.

The product is aimed at women ages 35-50. "Cel Defence reactivates the youthful potential of skin and defends the skin against the external causes of aging," explained Benedicte Guesne, international marketing director. Ms. Guesne said the line's ability to stimulate cell renewal helps maintain the strength and resilience of the epidermis. "It makes skin stronger, more resilient and younger looking," insisted Ms. Guesne.

Two Unique Ingredients
"We grow more than 40% of our own extracts," said Deborah Hicks, vice president, image and communication. "We study the plants and find out what makes them healthy and beautiful so that skin can be beautiful too." Yves Rocher's botanical research teams have observed that plants possess their own internal preservation systems to protect them from the damaging effects of free radicals and the same threatening environmental factors that can rob them of their strength and vitality. Yves Rocher maintains that there are similarities between the protective substances found in plants and human skin.

The product contains botanical retinol boosted with two unique ingredients: Retinoline and Botanical Arginine. According to Yves Rocher researchers, Retinoline is a unique carrier that helps retinol penetrate deep into the skin where it is readily accepted by the skin cells. Once accepted, it releases Botanical Pro-Retinol Complex into the center of the cells where it is most effective. The key ingredient in the complex is Botanical Arginine, an essential plant amino acid derived from palm, that protects skin against free-radical damage.


Dramatic Results
The combination of an effective carrier and active ingredient yields some dramatic results, according to the company. After using the night cream for one week, cell renewal of test subjects increased 19%. The day cream increased cell renewal 15% during the same time.

The Cel Defence line includes four products: cleansing gel, toner, day cream and night cream. A 5.0-oz. tube of cleansing gel and a 5.0-oz. bottle of toner each retails for $10. Other price points in the line: 1.35-oz. tube of day cream ($14), 1.35-oz. jar of day cream ($17.50), 1.35-oz. pot of day cream refill ($12), 1.35-oz. Jar of night cream ($19.50) and 1.35-oz. pot of night cream refill ($14). The eco-friendly refills reduce packaging materials by 82%, reduce energy consumption by 91% and water consumption by 85%, according to the company.

Yves Rocher, headquartered in Paris, is a $2 billion company. Last year wordwide sales rose 8%. Products are available in nearly 90 countries. In 1997, U.S. sales were up 16% to about $30 million. The company's products are available in the U.S. through catalog orders, although Yves Rocher is testing door-to-door sales methods in Texas and plans to expand the test throughout the south. The company expects Cel Defence can help boost sales even further. Cel Defence is already available in France. The Age-Defying Night Cream won the Health and Beauty Prize 1997 for creativity, research and innovation. The award was presented by the Cosmetology Committee of Sante Magazine.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Shin-Etsu Updates Sunscreen Toolbox

    October 6, 2011
    Shin-Etsu Updates Sunscreen Toolbox

  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending their money and how they’re cleaning clothes is chan

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||December 2, 2015
    I&I suppliers are behind-the-scenes, but critical partners that help keep businesses running and consumers safe.

  • Cleansing Conditioners

    Cleansing Conditioners

    Denise Costrini and Christophe Toumit , Croda Personal Care North America||December 2, 2015
    Relying on consumer data, Croda researchers detail the drivers behind these successful formulas.

  • Just Wild About Harry’s Cosmeticology

    Just Wild About Harry’s Cosmeticology

    Tom Branna, Editorial Director||November 2, 2015
    The ninth edition, edited by Meyer Rosen, has been expanded and improved with an emphasis on the future of the industry.

  • Lush Is Flush with Novel Ideas

    Lush Is Flush with Novel Ideas

    Tom Branna, Editorial Director||November 2, 2015
    New products are the lifeblood of every company. Lush will launch more than 200 of them.

  • Davids and Goliaths

    Davids and Goliaths

    Christine Esposito, Associate Editor||November 2, 2015
    Big brands dominate the oral care category, but a cadre of smaller players vie for customers looking for alternatives.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.

  • A Fresh Take

    A Fresh Take

    Melissa Meisel, Associate Editor||November 2, 2015
    Today’s soaps and shower products do more than just cleanse—they solve skin quandaries, are portable or even look whimsical!

  • Contract Manufacturing/Private Label Directory

    Contract Manufacturing/Private Label Directory

    October 1, 2015
    Our directory is your source to find a manufacturer to get your product to market.

  • Winner Unmasked

    Winner Unmasked

    October 1, 2015
    Laneige’s Water Sleeping Mask takes home top honors as Happi’s first Anti-Aging Product of the Year.

  • A Design for Living

    A Design for Living

    Tom Branna, Editorial Director||October 1, 2015
    Cornell McBride Sr. has had a range of successes during his 40-plus years in the hair care business.

  • An Arduous Task?

    An Arduous Task?

    Tom Branna, Editorial Director||October 1, 2015
    Elizabeth Arden's JuE Wong is confident that the way to right the company’s ship is by tapping into its rich heritage.

  • Slow Burn

    Slow Burn

    Tom Branna, Editorial Director||October 1, 2015
    No news from the FDA is bad news for the sun care industry.

  • Tried & True

    Tried & True

    Melissa Meisel, Associate Editor||October 1, 2015
    Test providers strive to prove a product’s efficacy for consumer confidence.

  • Market Your Cosmetics In Europe with Safety

    Market Your Cosmetics In Europe with Safety

    Pascal Yvon, IDEA TESTS Group||October 1, 2015
    Compliance to European safety regulations for cosmetic products, final formulations and ingredients.

  • Talking Point

    Talking Point

    Christine Esposito, Associate Editor||October 1, 2015
    For its inaugural Sustainability Dialog in Frankfurt, Clariant gathered stakeholders that included a mix of customers, third

  • A Consumer Revolution

    A Consumer Revolution

    Melissa Meisel, Associate Editor||June 1, 2015
    IRI’s 2015 Summit celebrates the progression of information.

  • Interior Design

    Interior Design

    Melissa Meisel , Associate Editor||May 1, 2015
    Nutritional products can improve and beautify skin from the inside out.

  • KodaDome

    KodaDome

    Tom Branna , Editorial Director||May 1, 2015
    Hair color isn’t all about hiding grays—it’s about selecting shades that reflect individuality, too.