Features

Nautica Reveals Coordinates of New Scent

November 9, 2005

Latitude Longitude fragrance appeals to the modern adventurer

Nautica’s clothing line has always captured the spirit of the seas. Now the company is cruising the high seas once again with its fragrance, Latitude Longitude, a new fragrance for the modern male. The scent, developed by Unilever Prestige, embodies a man’s quest for adventure, encountering new places, people and horizons. Longitude Latitude is the first fragrance launched by Unilever Prestige since the company was formed last spring.

“With each discovery, a man comes closer to finding himself,” according to the company.

The mixture of longitude and latitude guides the course of an adventurer. This set of coordinates connects a man to himself and the world as he travels with the freedom of action and choice. With each journey, a man comes closer to finding the answers to the mysteries of his soul, according to company ads.

The scent, created by Firmenich, has top notes of bergamot, fresh-picked tarragon, garden coriander and cool breeze accord. Middle notes feature black tea, aromatic nutmeg, natural patchouli and clean watermint. The drydown infuses Colorado tree moss, precious woods, warm musk and amberwood for a classic sensuality, according to company executives.

Unilever Prestige launched Nautica to meet men’s needs in the marketplace. As men have become more interested in appearance and functional products for active lifestyles, marketers have began to view them as important consumers.

A Timeless Package
Latitude Longitude’s cobalt bottle is a modern interpretation of an antique flask, a vessel used by travelers, explorers and adventurers for centuries. It fits in a man’s hand and travels easily in its 3.4-oz. and 1.7-oz. eau de toilette sprays with self-locking caps. The outer carton is a translucent box, silhouetting the shape of the bottle’s soft edges. The 1.7-oz. bottle retails for $32 and the 3.4-oz. bottle for $45.

In addition to the eau de toilette sprays, the Latitude Longitude scent features a splash collection for face and body. A 4.7-oz. after shave comfort gel retails for $22, a 4.2-oz. daily moisture face protection moisturizer retails for $16, a 6.7-oz. all-over body moisturizer retails for $15, a 6.7-oz. refreshing body wash retails for $10 and a 6.7-oz. one-step conditioning shampoo retails for $10.

All of these products contain vitamins A, C and E. The 10-oz. soap ($10) nourishes with olive oil and exfoliates with sea salt. The daily cleansing scrub, in a 4.2-oz. size, infuses aloe, balm mint, peppermint, rosemary and sage to refresh and renew the skin. The scrub retails for $14. The Nautica line also includes a 2-oz. deodorant or antiperspirant/deodorant for $8.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • Inspiring the Next Generation Of Personal Care Products

    Inspiring the Next Generation Of Personal Care Products

    March 1, 2016
    In-Cosmetics 2016 returns to Paris next month, April 12-14, 2016.

  • Playing Doctor

    Playing Doctor

    Christine Esposito, Associate Editor||March 1, 2016
    The OTC aisle offers a wide array of no-prescription-needed treatments.

  • Shielding Skin from Airborne Antagonists

    Shielding Skin from Airborne Antagonists

    Shyam Gupta, Ph.D., John Stanek and Melinda Wochner, Bioderm Research and CoValence Laboratories, Inc.||March 1, 2016
    The enemy, it seems, is all around us. Researchers explain how to alleviate damage caused by a variety of villains.

  • Feel the Burn?

    Feel the Burn?

    Tom Branna, Editorial Director||March 1, 2016
    Sun care product sales rise, but more must be done to make sure compliance rates grow.

  • New Sun Care Ingredients

    March 1, 2016
    Here is a list of new ingredients for sun care that have been introduced by industry suppliers during the past 12 months. For information regarding any of the products listed here, contact the supplier directly using the information provided.