Features

Feed Your Face

October 11, 2006

Advanced Formulations launches an all-natural and edible skin care line.

Feed Your Face!



Advanced Formulations launches an all-natural and edible skin care line.



Lindsay Elkins
Associate Editor



As the old saying goes, you are what you eat. Concerns with long-term health have many consumers opting for a more balanced diet and organic and natural foods are becoming more popular. Yet even with an increased emphasis on all things healthy, consumers are still relying on many of the same skin care ingredients on a daily basis. Even though these creams and potions are used topically, 60% of everything used on skin is absorbed by the body, according to Sean Campbell, president of UK-based Advanced Formulations, which launched NOe Cosmetics, the first skin care line derived from 100% natural, organic ingredients this summer.

And not only is everything 100% organic and natural, they’re also edible. NOe feeds skin the vitamins and nutrients it needs through carefully chosen food-grade ingredients derived from high-antioxidant fruits, vegetables and botanicals. Every ingredient in NOe’s products is completely safe and beneficial to skin’s health, ensuring skin maintains a healthy, radiant glow.

Snack vs. Skin Cream



While consumers may wonder how effective a cleanser can be that can do double duty as an afternoon snack, all of NOe’s products contain the same benefits as their chemical counterparts minus preservatives, phthalates, dyes and fragrances. Seven products are part of the NOe lineup, and all utilize natural ingredients such as mango, lemon and coconut.

Natural Coconut Milk Ultra Gentle cleanser thoroughly removes makeup, dirt and impurities without stripping skin of its natural moisture. Natural Lemon Peel Exfoliating cleanser is ideal for normal to oily skin and removes all traces of makeup and pollutants. Mango Nutritive Daily Revival cream repairs the appearance of sensitive, damaged skin while creating a protective moisture barrier. Deep Moisturizing Night cream is packed with ingredients such as organic mango butter, grape seed and shea butter to preserve softness and hydrate. Natural Rice Hydrating mask renew’s skin’s surface and cleanses the pores to promote a smooth, clear texture while Naturally Pure White Tea toner balances skin after cleansing without harsh astringents. Raspberry Soy Milk body lotion rounds out the group to hydrate skin from head to toe, softening even skin’s driest spots such as knees and elbows.

NOe Cosmetics cites the need to reduce the chemicals our bodies come in contact with as the driving force behind creation of the line. “Food is the obvious start and skin care is another direct point of contact between us and the world of invasive chemicals that we should be paying closer attention to,” explained Mr. Campbell. Now, consumers who make it a point to only put healthy things in their bodies can do the same for what they put on their bodies as well.

NOe isn’t just stopping at skin care. The company recently added two new products to its line: Naturally Sweet baby shampoo and NOe naturally sweet baby wash so now even the youngest consumers can get a jump start on a healthy lifestyle.

All Natural?



With the health craze heating up and personal care companies trying to jump on the organic bandwagon, Mr. Campbell says there is tremendous misuse of the terms organic.

“Many companies make the claim of natural or organic, but only use one or a few natural or organic ingredients.” Mr. Campbell predicts that as more companies tout products as all natural, consumers will become more aware of the differentiation between the use of some natural or organic ingredients and products that really are all natural, such as NOe.

Mr. Campbell also speculates that a movement toward harvesting ingredients from renewable resources and not rainforests, for example will soon gain momentum. Improvements in the manufacturing process will also likely emerge as natural ingredients become more widely used by personal care companies.

In the end, if you are what you eat, you in turn are what you apply to your skin and anyone concerned with the effects of chemicals on overall health will find solace in the new NOe Cosmetics organic skin care line. And if a late night craving hits, you now only have to go as far as your bathroom cabinet.
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • The Top 50

    The Top 50

    June 30, 2016
    A look at the biggest US companies in the global household and personal products industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.

  • For the Love of Lipids

    For the Love of Lipids

    Tom Branna, Editorial Director||June 1, 2016
    AOCS and SCC to deliver a program geared to cosmetic chemists of the important role that fats and oils play in a healthy skin

  • April in Paris

    April in Paris

    Tom Branna, Editorial Director||June 1, 2016
    In-Cosmetics sets attendance record in its return to the City of Light.

  • Salon Selectives

    Salon Selectives

    Tom Branna, Editorial Director||June 1, 2016
    The inside story about what stylists think about the state of the industry and the state of your products and ingredients.

  • New Skin Care Ingredients

    May 13, 2016
    Here is a list of new skin care ingredients available from select suppliers

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • The Zika Threat

    The Zika Threat

    Christine Esposito, Associate Editor||April 1, 2016
    Concerns are spreading about transmission of this mosquito-borne disease.

  • The New Spot For Acne Care

    The New Spot For Acne Care

    Tom Branna, Editorial Director||April 1, 2016
    Acne Treatment Research Center opens in Morristown, NJ.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.