Coty Takes Home Five FiFi Awards
The fragrance industry came out in full force to honor its own last month at the 36th Annual FiFi Awards.
By Tom Branna
Daisy Marc Jacobs from Coty Prestige won the fragrance of the year in the women’s luxe category at the 36th Annual FiFi Awards, which were held May 20 at the Park Avenue Armory in New York City.
More than 900 industry executives attended the event, sponsored by The Fragrance Foundation. Coty was the big winner this night, taking home five awards. Notable presenters included Zac Posen, Salt-N-Pepa, Danity Kane, Alyson Hannigan, Cynthia Rowley and Bernadette Peters (see photos below).
Don Loftus opened the FiFi awards by recalling that in 1973, the first year that the FiFis were presented, just seven trophies were handed out; now the award count exceeds 20.
“A lot has changed since then, but not our spirit and creativity,” he told the audience. “Our category is the envy of the consumer product industry.”
Vera Wang received the Hall of Fame award. Ms. Wang was chosen by The Fragrance Foundation’s board of directors for her extraordinary ingenuity and dedication, which has contributed not only to her company’s success, but to the fragrance industry as a whole.
Ms. Wang opened her flagship store on Manhattan’s famed Madison Avenue in 1990, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, contemporary sportswear, evening wear, intimate apparel, footwear, eyewear, china and crystal, silver and gifts, fine paper, mattresses, her first book, Vera Wang On Weddings, and fragrance. Vera Wang has introduced many successful fragrances, such as Vera Wang, Sheer Veil, Bouquet and Truly Pink fragrances, as well as the most recent introduction of Vera Wang Princess and Flower Princess.
Here’s a complete list of the FiFi winners: