Features

The Best in Beauty

May 11, 2009

CEW honors the beauty products of the year.

The Best in Beauty




CEW honors the beauty products of the year.




Nancy Jeffries
Correspondent




The beauty industry came out on May 1 to celebrate the highly anticipated Cosmetic Executive Women (CEW) Beauty Awards, which honors the most innovative beauty products of the year. CEW President, Carlotta Jacobson, speaking at the Grand Ballroom of New York’s Waldorf-Astoria, welcomed attendees, noting, “The annual awards are determined by those in the know—more than 4,000 professionals working in the field. What is more powerful than the votes of women who represent more than 1,100 companies in the beauty industry?”

CEW Host Mario Cantone and Award presenters
For manufacturers, the Awards represent the industry’s highest honor, and for consumers, they serve as a guide to top product performers. According to Jill Scalamandre, Chairwoman, CEW, 140 finalists were chosen from nearly 550 entries, in 28 categories ranging from Makeup to Hair Care, Sun Care Products, Skin Care, Bath & Body, and Fragrance. Both mass products, those available at drugstores, as well as prestige, those available at department and specialty stores, were honored at the event. This year, more than 2,000 CEW members attended the Beauty Product Demonstration at New York’s Metropolitan Pavilion in February, where the product entries were displayed and sampled.

The guest host of the award luncheon and ceremony was Mario Cantone, star of Sex and the City, who was joined by celebrity presenters including the stars of Bravo’s The Real Housewives of New York City, Simon Doonan, Creative Director of Barneys, Gretta Monahan, Style Expert for The Rachael Ray Show, Ingrid Grimes-Myles, Michelle Obama’s Makeup Artist, Shontelle, Spokesmodel and Pop Star, as well as industry executives.

In addition to recognizing product innovation, the CEW Beauty Awards selected the winner of the Indie Beauty Award, a category which this year garnered 20 company entrants, representing the newest start-ups in the world of beauty. This year’s Indie winner was NIA 24, a niacin-powered skin care line. Winners by category were as follows:

Bath and Body



Body Treatment – Mass
Avon Products, Inc. Anew Clinical Professional Stretch Mark Smoother

Body Treatment – Prestige
Ojon Tawaka “The Ball”

Scented Bath & Body – Mass
Vickery & Clarke Natural Apothecary Eucalyptus & Peppermint Cold & Sinus Soak

Scented Bath & Body – Prestige
Fresh Fig Apricot Bath & Shower Gel

Facial Skin Care



Acne Treatment
Clean & Clear Advantage Blackhead Eraser Exfoliating Cleanser

Olay Regenerist 14 Day Skin Intervention
Anti-Aging – Mass
Olay Regenerist 14 Day Skin Intervention

Anti-Aging – Prestige
Clinique Even Better Skin Tone Corrector

Cleanser & Scrub – Mass
Neutrogena Wave Power Cleanser and Deep Clean Foaming Pads

Cleanser & Scrub – Prestige
Fresh Appleseed Brightening Exfoliant

Eye Treatment – Mass
Garnier Nutritioniste Skin Renew Anti-Puff Eye Roller

Eye Treatment – Prestige
Shiseido White Lucent Brightening Eye Treatment

Moisturizer – Mass
Olay Definity Color Recapture

Moisturizer – Prestige
Estée Lauder Time Zone Line and Wrinkle Reducing Moisturizer SPF 15

Hair Care



Hair Care, Style & Coloring – Mass
Avon Products, Inc. Advance Techniques Grey Root Touch-Up

Hair Care, Style & Coloring – Prestige
Living Proof, Inc. Straight Making No Frizz Styling Cream for Medium to Thick Hair

Makeup



Eye Product – Mass
L’Oréal Paris Double Extend Beauty Tubes Mascara

Eye Product – Prestige
Lancôme Oscillation

Face Product – Mass
CoverGirl Simply Ageless Foundation

Face Product – Prestige
Giorgio Armani Face Fabric Foundation

Lip Product – Mass
Avon Products, Inc. Pro-To-Go Lipstick

Lip Product – Prestige
YSL Rouge Volupté Silky Sensual Radiant Lipstick SPF 15

Men’s Grooming



Zirh Holdings LLC Drenched

Harajuku Lovers Fragrance G

Scent



Men’s Scent
Puig USA Prada Infusion d’Homme Eau de Toilette Spray
Fragrance Supplier: Givaudan

Women’s Scent – Mass
Avon Products, Inc. Bond Girl 007
Fragrance Supplier: Firmenich

Women’s Scent – Prestige
Harajuku Lovers Fragrances “G”
Fragrance Supplier: Fragrance Resources


Sun Products



Sun Product – Mass
Aveeno Continuous Protection Sunblock Spray SPF 70

Sun Product – Prestige
Clarins Delicious Self Tanning Cream


NIA 24 Line Shot

Indie Beauty Award



NIA 24



CEW has also launched the Beauty Awards retail program, collaborating with six national partners in 2009. The collaboration offers consumers shopping access on www.cew.org, with buying links to partners CVS/pharmacy, Sephora, ULTA, Beauty.com, drugstore.com, and Bloomingdale’s. These partners will be showcasing the 2009 Beauty Award Winners with online and in store promotions. Sponsors of this year’s awards included Allure, Givaudan, CVS/pharmacy, Crest Whitestrips Advanced Seal, Acuvue Brand Contact Lenses, Medicis, VEET, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, Suite K, KraftWorks, HBA Global Expo, Beilis Development, MaCher, Rpr Marketing Communications, Alcan Packaging Beauty, Beauty.com, Raw Media, Digital Plus, and Vidicom. CEW partnered with NPD Group to define this year’s beauty categories.

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