Features

A Powerful Education Program at HBA Global

August 3, 2009

A roster of industry experts will be at the podium when HBA Global Expo takes place at the Javits Center in New York, Sept. 15-17.

A Powerful Education Program at HBA Global



A roster of industry experts will be at the podium when HBA Global Expo takes place at the Javits Center in New York, Sept. 15-17.



Jill Birkett
Event Director
HBA Global Expo



Staying on top of market trends and emerging technologies, as well as learning about new ways to brand and sell products, is more important than ever. This year, HBA Global Expo has redesigned its conference program to cover all facets of the health and beauty industry and address the business drivers and strategies for product and professional development success.

From Sept. 15-17 at the Javits Center in New York, you’ll find education that’s just right for you at HBA—whether you’re a marketing executive launching a product, an entrepreneur creating a skin care line, a manufacturer looking for new distribution channels or private label, a packaging engineer involved in sustainability, a manager seeking to control costs, or an R&D professional interested in new developments in naturals.

Jill Birkett

Going Green



Speakers will introduce strategies and business practices for developing greener and authentic personal care products. Color cosmetics, ethno-botany, skin care formulations, aqueous fragrances, regulations and sustainability from “A to Z” will be covered. Hear from the green movements biggest players including Aubrey Organics, Burt’s Bees, Intelligent Nutrients, Revolution Or- ganics and Weleda.

Marketing & Technical



This three-day conference will take a comprehensive look at the strategic and technical drivers in the health and beauty space. Core topics in branding, merchandising, building a business, social media, BRIC markets, fragrances and anti-aging, as well as insight into how to create a successful package, will be presented. In addition, the latest new product breakthroughs including botanicals, nutricosmetics, bioplastics, skin health, cost reductions and product development efficiencies are all part of this program’s agenda.


The speaker lineup is a who’s who in the health and beauty industry and includes panelists from Alberto-Culver, Avon, Bath & Body Works, Carol’s Daughter, Chanel, Colgate Palmolive, Coty, Estee Lauder, Go Smile, Johnson & Johnson, Kline & Company, Lipstick Queen, L’Oréal, Mintel, NuSkin, ShopNBC, Sniffapalooza, Stila and Ted Gibson Beauty.

Private Label and Co-Pack



This conference will take a deep dive into the ins and outs of this growing and profitable segment of health and beauty. Learn proven strategies from experts at Royal Labs, Perception Research Service and Foundation for Strategic Sourcing.

A Look at Trends



Three predictive sessions will cover market movement, consumer behavior and color trends that can help you formulate strategies for success. Hear from leading analysts and experts including Karen Grant of The NPD Group, as well as speakers from Bliss, C.O. Bigelow, Red Door Spa and Pantone Color Institute.

X-Ceuticals



For two days you will be immersed in the new trend of the confluence of nutraceuticals and cosmeceuticals to provide consumers enhanced products for well-being, health and beauty. Topics will cover everything from formulations to novel product development including functional foods, delaying the aging process, dietary supplements, neutraceuticals and the next super-class of ingredients. The conference will feature a keynote address by Scott-Vincent Borba of Borba, Inc.

Also part of the strong programming from HBA will be three separate technical workshops that will focus on medical sourcing, bioactives and anti-aging.

With five conference programs and three technical workshops all packed with relevant topics and top speakers, this year’s HBA Educational Program offers an unparalleled world of new ideas and opportunities. In these uncertain times, it is the best educational resource for your money that you can’t afford to miss!

More info: HBA Global Expo,www.hbaexpo.com

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