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HBA 2009: Bigger and Better



The 17th annual event attracts more than 16,000 beauty industry insiders to New York. Overall attendence this year jumped approximately 5%.



Published October 5, 2009
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HBA 2009: Bigger and Better



The 17th annual event attracts more than 16,000 beauty industry insiders to New York. Overall attendence this year jumped approximately 5%.




So far, 2009 has been a year of mixed results for the beauty industry. While financial reports are bleak due to a global recession, consumers are still seeking out a little bit of retail therapy with a new lipstick or a portable fragrance from CVS or Sephora.

HBA Global Expo drew a big crowd last month in New York City.
Therefore, developers and marketers from the cosmetic, fragrance, skin care, personal care and well-being industries must be at the top of their game to deliver the next big thing and catch that fickle shopper’s attention. It’s no wonder then that HBA Global Expo 2009—held Sept. 15-17 at the Jacob J. Javits Center in New York City—recorded an approximate 5% increase in overall attendance this year,a resounding testament to the strength and value of the show in this current economic climate.

Buyers’ attendance at HBA 2009 saw the largest increase, with a 12% jump over last year, according to show organizers. This included an increase in “exhibits-only” passes as well as the cross over attendance from the Spa & Resort/Medical Aesthetics Show, which was co-located with HBA for the first time ever.

“In a marketplace craving innovation and seeking information from across the globe, HBA Global Expo did not disappoint,” said Jill Birkett, event director, HBA Global Expo. “The entire product development community came together to collaborate, communicate and do business. HBA offered unparalleled education, networking and professional growth opportunities as well as international suppliers from formula to finish, making it a ‘must attend’ event for the entire beauty and personal care product development community.”

New Features



Working closely with a wide-range of global entities including leading associations, analysts, media and advisory board members, HBA increased its promotional outreach and added several new show features that were clearly a major draw with buyers and attendees, noted Ms. Birkett.

Horst Rechelbacher
The launch of the Networking Roundtables held on the show floor and hosted by the Personal Care Products Council (PCPC) and HBA advisory board members were well received with attendees wanting more information on these niche areas of business. The “MaterialConnexion” Innovation Lounge also drew interest from a wider group of designers in 2009, whose constituency continues to grow at HBA.

The re-designed HBA educational programming, with its strong faculty of speakers and powerful content, has won raves from 2009 attendees. Post-show, the interest in the content and material presented at this year’s HBA has never been stronger, noted Ms. Birkett.

Additionally, each year the Mintel New Products Showcase and Beauty Inno-vations Lounge keeps getting bigger and better. This year drew even more attendees for the analyst-led presentations and daily exotic beauty food samplings.

Natural and Beautiful



Green pioneer Horst Rechelbacher took on the cosmetics industry in his keynote speech which opened HBA 2009 on Sept. 15. The founder of Aveda and more recently, Intelligent Nutrients, called on cosmetics companies to rethink the way they formulate products, market them and even live their lives.

Mary J. Blige (left), recipient of the first annual ‘Positively Beautiful’ award at HBA this year, celebrates her commendation with event director Jill Birkett (right).
Following Mr. Rechelbacher, Mary J. Blige, nine-time Grammy Award-winning singer/songwriter, producer and actress, received the first annual “Positively Beautiful,” Award. Lisa Price, founder of Carol’s Daughter, presented the award to Ms. Blige as part of HBA’s Keynote and Kick-off Presentation.

Packaging Innovations



Nine industry leaders were also honored for innovative packaging at the prestigious HBA International Package Design Awards (IPDA) on Sept. 15. This year’s IPDA 2009 Grand Award Winner was Lancôme Lotus; marketed by Lancôme; submitted by HCT Packaging; who also supplied the packaging.This product also took the Cosmetics Prestige award.

Other categories included Cosmetics Mass, Cosmetics Prestige, Fragrance Mass, Fragrance Prestige, Personal Care Mass, Personal Care Prestige, Skin Care Mass, Skin Care Prestige and Green Packaging.

The prestige sector of the industry proved to be a strong player this year, with the most entries received in Cosmetics Prestige and Personal Care Prestige.

IPDA 2009 Grand Prize Award Winner: Lancôme Lotus.
Past IPDA winners and finalists include products from L’Oréal, Coty, Avon, P&G and Revlon, to name a few, according to organizers.

Other 2009 IPDA winners include:

Cosmetics Mass Winner: Ed Hardy Color Palettes, marketed by New Wave Fragrances, submitted by Maesa Group, supplier: Maesa Beauty.

Fragrance Mass Winner: Idolatre, marketed by L’bel, submitted by Belcorp, supplier: Pochet.

Fragrance Prestige Winner: Harajuku Lovers Fragrances - Love, Lil’ Angel, Music, Baby, G, marketed by Coty Prestige, submitted by Coty Prestige.Suppliers: bottle manufacturer: Pochet-France, folding carton: Cartondruck- USA, pump/actuator: Rexam-USA, cap/doll:30ml: Love, Music & Baby: Alcan–China, G & Lil’Angel & Baby (Shared): jackel-China, 10ml: Love, Lil’ Angel, Music, Baby, & G: Jackel–China.

Skin Care Mass Winner: Anew Clinical Crow’s Feet Corrector, marketed by Avon, submitted by World Wide Packaging, supplier: World Wide Packaging.

Skin Care Prestige Winner: Dior Capture Totale Multi-perfection Instant Rescue Serum, marketed by Dior, submitted by HCT Packaging, supplier: HCT Packaging.

Personal Care Mass Winner: Tresemme 24 Hour Body Mousse and Finishing Spray, marketed by Alberto Culver, submitted by SeaquistPerfect Dispensing, suppliers: Can: CCL, hood: Cobra Plastics, valve: SeaquistPerfect Dispensing, actuator: SeaquistPerfect Dispensing.

Personal Care Prestige Winner: Holiday Sets 2008, marketed by Bumble and Bumble, submitted by The Estée Lauder Companies, Inc.

Green Packaging Winner: Physicians Formula Organic Wear Face Sculpting Trio Face Powder, marketed by Physicians Formula, submitted by Physicians Formula, suppliers: Huai Shi, compact: Global Village, carton: Finn Industries, brush: Bros Products Co.

Save the Date



So, what’s next in the buzzing beauty business? Check out HBA Global Expo 2010, slated for Sept. 28-30 at the Jacob K. Javits Center, New York, NY. More info: www.hbaexpo.com




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