The World Comes to Paris

March 8, 2010

In-Cosmetics, the largest personal care trade show in the world, celebrates its 20th anniversary next month in France.

April in Paris; could there be a better time and location for In-Cosmetics to celebrate its 20th anni- versary? The largest tradeshow of its kind will be held April 13-15 at the Paris Port de Versailles. In-Cosmetics brings together the world’s leading cosmetics suppliers and R&D, production and marketing specialists, at a showcase of the newest, most innovative cosmetic ingredients and services.

Last year’s event attracted 525 exhibitors and more than 4,500 visitors. With the recession beginning to ease and the popularity of Paris as a draw, show organizers expect In-Cosmetics 2010 to attract a huge audience. Many exhibitors have had an annual presence at the event for more than a decade. In addition, the 2010 event is also attracting several first time exhibitors from across the globe, giving visitors the opportunity to meet many new suppliers.

In-Cosmetics will include international exhibitors from more than 35 countries, but there will also be a strong local presence, including two pavilions celebrating the very best in French technology and development. The Cosmetic Valley pavilion will feature more than 30 companies, while Bretagne International will place 10 companies centerstage as they showcase their latest ingredients and services.

A Dynamic Program

In addition to the exhibition hall, In-Cosmetics will feature a comprehensive series of scientific workshops, regulatory sessions, marketing trends presentations and innovation seminars conducted by some of the world’s top cosmetic industry professionals. Offering a unique insight into today’s and tomorrow’s personal care market,attendees will have a chance to update and enhance their own comprehensive know- ledge of the cosmetics world.

Growing regulatory legislation has meant that companies within the industry must be very aware of how these changes may affect them. The two highly informative regulatory seminars at In-Cosmetics will provide them with the required technical information to remain compliant and understand the impact on future product development of new legislation in the EU and Asia.

Half-day scientific workshops give attendees the chance to learn from leading experts and debate with peers on the latest issues including alternatives to parabens, formulating for efficacy and formulating ethical cosmetics. In addition to the regulatory seminars and scientific workshops, there will also be a broad free-of-charge educational offering for all visitors. Innovation seminar sessions will give attendees the chance to hear about the latest ingredients and formulation techniques directly from the suppliers, while the relationship between beauty and fashion will be put under the microscope at the show’s central visionary feature, In-Focus. Here, visitors will discover a unique set of prototypes and ready-to-use formulas designed by the industry’s largest suppliers and formulation laboratories.

Finally, Mintel will host consultancy sessions and interactive demonstrations at the Innovation Zone, while marketing trends presentations will offer attendees the chance to hear about an array of essential industry topics including understanding social media and its opportunities, how biodiversity is transforming the beauty industry and the impact of the recession on the cosmetics and toiletries industry.

More info: www.in-cosmetics.com
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