Features

HBA Global Expo: New Products Start Here

By Jill Birkett, Brand Director, Beauty & Wellnessu00adu00adu00ad | July 29, 2010

The HBA Global Expo & Conference, Sept. 28-30 in New York, includes educational sessions that will provide practical strategies, novel ideas and the information you need to develop efficacious new products.

Combining science and art to develop aesthetically pleasing, yet functional formulas has always been a challenge for those involved in product development. Add the growing demand for natural and effective ingredients, new delivery systems and changing consumer demographics, and the challenges are compounded.

This year at HBA Global Expo & Conference, Sept. 28-30 at the Javits Center in New York, we have several important educational sessions that will provide practical strategies, novel ideas and the information you need to stay ahead of the curve.

A first for HBA and the personal care industry, six top industry leaders will gather for “Insights from the Top: Looking Ahead to Innovation and Growth Challenges,” on Wednesday, Sept. 29, from 9-10:30 a.m. These leading business minds in the beauty and personal care space will discuss the foreseeable issues and growing pathways that will help create and shape the industry. This not-to-be-missed panel will include Christian Bardin, president, CBA Associates; Craig Frischling, president, Lipo Chemicals, Inc. and Ruger Chemicals; Kevin Gallagher, president, Croda, Inc.; Kimberly A. Smith, vice president, personal care business unit, DSM; John Van Hulle, president, global color additives and inks, PolyOne; and Karen Young, chief executive officer, The Young Group.

Other technical programming includes Cosmetical Biochemistry: A Surface Treatment Approach to the Wide Range of Skin of Color and how to design products that make the skin look and feel healthy. Leading doctors, dermatologist and scientists from Clinique, Weill Cornell College, St. Luke’s Roosevelt Hospital and The Estée Lauder Companies will make presentations.

To get forward-thinking information and learn more about the latest technologies, visitors should attend sessions such as New Packaging Technology, Trends Other than Formulation, The Natural and Organic Trend Continues, and New Directions in Skin and Hair Care Formulation.

Attendees can learn how to develop innovative, effective products that will capture the consumer imagination in sessions such as Skin Science and Health Data, Novel Delivery Systems, Skin Care Devices and New Products Development Paradigm.

With the pending release of the final monograph for sunscreens in the U.S., the Sunscreens Mini-Symposium on standards for UVA protection, testing and labeling along with the maximum SPF allowed will be a timely session. And the latest advances in Scalp and Hair Care and Skin Aging Prevention complete the program.

In addition to the Technical Conference Program along with Marketing, HBA also offers a new Global Perspectives Conference to help companies expand their business internationally. The Trends Conference provides beauty, color and packaging forecasts for 2011 as well as future consumer expectations, and the Green Conference offers a technical and marketing roadmap to make natural and green products, sustainable, successful and profitable.


Birkett

With four conference programs packed with relevant topics and top speakers, and the new Organic Monitor Workshops, this year’s HBA Educational Program offers an unparalleled world of new ideas and opportunities.

Take advantage of conference discounts and savings by registering early go to www.hbaexpo.com and use priority code: PHAPZ for exciting updates and to register.

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