Star-Studded FiFi Awards Held at Lincoln Center

By Nancy Jeffries, Contributing Editor | July 6, 2011

The stars were out to celebrate the best in fine fragrance, courtesy of The Fragrance Foundation.

FiFi 2011 logo
Fragrance fans got an eyeful at this year’s celebratory FiFi Award ceremony held at the tent at New York’s Lincoln Center, May 25, 2011. Rochelle Bloom, president of The Fragrance Foundation, presided over the gala event, which this year presented more than 30 FiFi statuettes for achievements in fragrance creation.

The evening began with red carpet excitement, as arrivals, including Halle Berry, Fergie, Padma Lakshmi, Kate Walsh, Desiree Rogers, Tiffany Amber Thiessen, Nate Berkus, Cat Cora, and Trey Songz entered the tent. As the lights came down, Rochelle Bloom welcomed the audience to Lincoln Center once again, saying, “This is an appropriate homecoming, as Lincoln Center has become home to Fashion Week, and fragrance is the most important fashion accessory.” Bloom encouraged tweeting from the event, noting the FiFi Awards were tied-in to technology, and provided the hashtag, “FiFi2011,” for the evening’s festivities.

Bloom acknowledged the important work of the Jenesse Center, represented by honoree, Halle Berry and the “What a Little Love Can Do Project,” and Fergie, for The Avon Foundation. For the second year, proceeds from The FiFi Online Charity Auction benefited the evening’s honorees. Bloom and Jill Belasco, Fragrance Foundation Chairwoman of the Board and President of Maesa Group, also acknowledged premier sponsor, Condé Nast, as well as Lucky, LuxePack, Macy’s, and Maesa Group, for their support.

Bloom also introduced a special tribute to Elizabeth Taylor, whose White Diamonds fragrance has remained one of the all-time bestsellers, and inducted her into the Hall of Fame.

Fragrance Hall of Fame
To be nominated for The Fragrance Hall of Fame Award, a fragrance must be on the market 15 years or more, and supported by marketing strategies, which helped the fragrance achieve awareness and success in 2010. The winners in this category were:
Issey Miyake L’Eau d’Issey

Jean Paul Gaultier “Le Male”

Consumer’s Choice Award
Bath & Body Works Signature Collection For Men Twilight Woods

Bombshell – Victoria’s Secret

Fragrance Superstar
Gucci Guilty

Mary J. Blige received the Fragrance Sales Breakthrough of the Year award for Carol’s Daughter.

Fragrance Sales Breakthrough of the Year
At the discretion of the board of directors, a retailer can be recognized for having done something out of the ordinary. This year, it was decided to honor a brand, which at retail, achieved record-breaking sales to set a new benchmark. The honor went to Mary J. Blige and Carol’s Daughter.

The Elizabeth Taylor Fragrance Celebrity of the Year Award
This award, presented by the Foundation’s board of directors, honors a celebrity who has embraced and promoted the world of fragrance over a period of time. It celebrates the ongoing success and support given by the celebrity to the industry and attracting consumers to the category. The 2011 honor went to Halle Berry.

2011 FiFi New Fragrance Celebrity of the Year Award
Selected by the Foundation’s board of directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.Fergie was named the winner.

Editorial Excellence Awards
For Women’s Scent Feature, the winner was Allure—Poetic License, Sept. 2010. The winner of the Men’s Scent Feature was a tie with Elle—Picking Up His Scent, December 2010 and Marie Claire—Making Scents for Men, Oct. 2010. The winner in the Women’s Scent Bite was Elle—Mix Masters, Sept. 2010. For editorial excellence in fragrance cover-blog, the honor went to Elle.com—An Eau of Our Own, Oct. 2010.

Technological Breakthrough of the Year Honors
Fragrance Creation and Formulation
Robertet Fragrances – Seed to Scent

Packaging Technology and Delivery Systems
International Flavors & Fragrances – Redken Radiant Sea Spray

Information Technology
Firmenich-osMoz iPhone App

Bath & Body Line of the Year
Coco Mademoiselle Bath Essentials - Chanel

Interior Scent Collection of the Year
Jonathan Adler “Happy Chic” – The Maesa Group for Jonathan Adler

Halle Berry received the Elizabeth Taylor Fragrance Celebrity of the Year Award

Best Packaging of the Year
Women’s Luxe
Gucci Guilty – P&G Prestige

Men’s Luxe
Marc Jacobs Bang – Coty Prestige

Women’s Broad Appeal
Bombshell Victoria’s Secret

Men’s Broad Appeal
Herve Leger Homme – Avon Products

Best Media Campaign of the Year
Gucci Guilty

Bleu de Chanel

Perfume Extraordinaire

Fergie received the 2011 FiFi New Fragrance Celebrity of the Year Award.
Fragrance of the Year – Specialty Brand
Banana Republic/Republic of Men Essence
Eau de Toilette – Inter Parfums USA

Bombshell – Victoria’s Secret

Fragrance of the Year – Broad Appeal
Herve Leger Homme – Avon Products, Inc.

Halle By Halle Berry Pure Orchid – Coty

Fragrance of the Year – Direct To Consumer
My Life By Mary J. Blige – Carol’s Daughter

Fragrance of the Year – Specialty Luxe
Tom Ford Azure Lime – Tom Ford Beauty

Balanciaga Paris – Coty Prestige

Fragrance of the Year – Indie Brand
Six Scents Parfums: Series Three (Unisex) – Six Scents Parfums

Fragrance of the Year
Men’s Luxe
Bleu de Chanel

Women’s Luxe
Gucci Guilty – P&G Prestige

Fragrance Hall of Fame
Issey Miyake L’Eau d’Issey-Beauté Prestige International

Jean Paul Gaultier ‘Le Male’-Beauté Prestige International

Additional Awards
Top scorers of The Fragrance Foundation’s online certification exam for sales specialists, were Amanda Markey, C.F.S.S. Nordstrom, Ross Park, PA (Fall 2010) and Nicole Maki, C.F.S.S. Nordstrom, Mall of America, Bloomington, MN (Spring 2011).

Jill Belasco, left, chairwoman of The Fragrance Foundation’s board of directors and president of
The Maesa Group, with Rochelle Bloom, president of The Fragrance Foundation

Online Charity Auction
For the second year, proceeds from The FiFi Online Charity Auction benefited organizations selected by the evening’s honorees. Additional information is available at: www.charitybuzz.com/auctions/fifiawards/

Halle Berry for “What a Little Love Can Do Project,” a Domestic Violence Intervention Program at the Jenesse Center, Inc. – www.jenesse.org

Fergie for The Avon Foundation, addressing quality of life issues for women, including breast cancer research and domestic violence – www.avonfoundation.org

The Fragrance Foundation is currently engaged in a number of initiatives to further the exploration and pleasures of fragrance. To entice consumers, in September 2010, the organization partnered with Fashion’s Night Out, bringing carts of blossoming flowers to locations around the city, including the main floor of Macy’s. In the educational arena, the Foundation offered a series of five new “Top Notes” courses, providing current fragrance trends, that will become part of the Certified Fragrance Sales Specialist education initiative; and the Foundation’s Sense of Smell Institute also commissioned Tyler Loring, PhD, to prepare a white paper reviewing recent studies on odor perception.

In addition, the Foundation is truly global now, with Foundation licensees or partnerships in the UK, France, Italy, Australia, Germany, Japan, and the United Arab Emirates. They have also signed a licensing agreement with Perfumery Club in Moscow to establish the first FiFi Awards in Russia.
For more information on the Foundation, visit www.fragrance.org.

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