Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue January 2015
 •  Bye, Bye Bonne Bell  •  The More 'Natural' The Better  •  Former Coty Exec Named CEO at Illuminage Beauty  •  Cargo Works Sundance  •  Energizer’s Q1 Sales Drop
Print

Lornamead Finesses Finesse Hair Care Line Packaging



Published November 30, -0001
Related Searches: label brand features communication
Post a comment
The Finesse hair care range has a new salon-worthy look, according to Lornamead, Inc., the brand’s parent company. The firm enlisted Little Big Brands, Nyack, NY, to evolve the design of the brand, which had been a major player back in the 1980s.

The redesign features a new retro-inspired structure; simplification of the icon; alignment of communication to create stronger brand blocking on shelf; moving the styling line to upscale matte finishes; and new color coding. Design elements were developed that would reproduce consistently across the substrates, pressure-sensitive labels and steel and aluminum cans.

More info: www.littlebigbrands.com


blog comments powered by Disqus