The Finesse hair care range has a new salon-worthy look, according to Lornamead, Inc., the brand’s parent company. The firm enlisted Little Big Brands, Nyack, NY, to evolve the design of the brand, which had been a major player back in the 1980s.
The redesign features a new retro-inspired structure; simplification of the icon; alignment of communication to create stronger brand blocking on shelf; moving the styling line to upscale matte finishes; and new color coding. Design elements were developed that would reproduce consistently across the substrates, pressure-sensitive labels and steel and aluminum cans.
More info: www.littlebigbrands.com
Lornamead Finesses Finesse Hair Care Line Packaging
Published November 30, -0001
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