Along with improved formulations, the Keratin Bond System is now called the Keratin Bond System 2 (KB2). The system incorporates advanced proteins and amino acids to rebuild and replenish hair that appears limp and flat.
Bill Topolinski, Davexlab’s vice president of marketing, commented, “We want to respond to the changing needs of our customers with repackaging and reformulation efforts. Although nice packaging has great shelf appeal in the salon and shower, offering quality formulations for the best performance is of utmost importance. It’s what matters to consumers at the end of the day.”