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Obsession Refreshes Packaging Design



Published February 14, 2006
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Bottle caps for both Calvin Klein Obsession and Obsession for Men fragrances now feature a more modern, translucent and tortoise shell look. The rich, chocolate brown cap is supplied by Augros; Baron & Baron reinterpreted the original cap. The new carton will feature a subtle, sophisticated, pearlescent finish, with liners that mirror the deep brown color of the caps.
“We wanted to retain the classic look of Obsession while updating the packaging to give it a richer, more modern look,” said Lori Singer, vice president, global marketing, Calvin Klein Cosmetics. The company is also updating and modernizing the packaging for Calvin Klein Etrernity.



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