Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  Glade Teams with Cirque du Soleil  •  Jumei Picks Up Two Brands  •  Secret's Out To Battle Bullying  •  BabyGanics Makes Crain's NY Fast 50  •  L'Oréal USA To Buy Carol's Daughter
Print

Obsession Refreshes Packaging Design



Published February 14, 2006
Related Searches: Packaging fragrance cosmetics bar
Post a comment
Bottle caps for both Calvin Klein Obsession and Obsession for Men fragrances now feature a more modern, translucent and tortoise shell look. The rich, chocolate brown cap is supplied by Augros; Baron & Baron reinterpreted the original cap. The new carton will feature a subtle, sophisticated, pearlescent finish, with liners that mirror the deep brown color of the caps.
“We wanted to retain the classic look of Obsession while updating the packaging to give it a richer, more modern look,” said Lori Singer, vice president, global marketing, Calvin Klein Cosmetics. The company is also updating and modernizing the packaging for Calvin Klein Etrernity.



blog comments powered by Disqus