Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue September 2014
 •  Beauty & the East  •  US Senate OKs Sunscreen Innovation Act  •  FTC Approves Final Ruling Against Lornamead  •  Wet n Wild Rolls Out First National Campaign  •  Dr. Smith's Goes To Washington
Print

Obsession Refreshes Packaging Design



Published February 14, 2006
Related Searches: aging cosmetics Packaging fragrance
Post a comment
Bottle caps for both Calvin Klein Obsession and Obsession for Men fragrances now feature a more modern, translucent and tortoise shell look. The rich, chocolate brown cap is supplied by Augros; Baron & Baron reinterpreted the original cap. The new carton will feature a subtle, sophisticated, pearlescent finish, with liners that mirror the deep brown color of the caps.
“We wanted to retain the classic look of Obsession while updating the packaging to give it a richer, more modern look,” said Lori Singer, vice president, global marketing, Calvin Klein Cosmetics. The company is also updating and modernizing the packaging for Calvin Klein Etrernity.



blog comments powered by Disqus