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Rexam’s SLPP Selected for CKin2u Fragrances

Published October 3, 2007
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Targeting the sought-after 20-something consumer, Calvin Klein selected Rexam’s Super Low Profile Pump (SLPP) TCS 13-mm for both CKin2u men’s and women’s fragrances. In combination with the SLPP’s glass ball, the pump both enhances neutrality and provides dynamic, clean, on-shelf appeal.
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