Targeting the sought-after 20-something consumer, Calvin Klein selected Rexam’s Super Low Profile Pump (SLPP) TCS 13-mm for both CKin2u men’s and women’s fragrances. In combination with the SLPP’s glass ball, the pump both enhances neutrality and provides dynamic, clean, on-shelf appeal.
Rexam’s SLPP Selected for CKin2u Fragrances
Published October 3, 2007
blog comments powered by Disqus