By Christine Esposito, Associate Editor | November 30, -0001
Medela has new soap designed to quickly dissolve breastmilk residue.
Medela is best known for the tools that nursing moms need to get the job done; i.e., the pumps and accessories that aid in the breastfeeding process. This venerable Swiss firm founded in 1961 is an expert in all things breastfeeding—including how to clean up breastmilk.
Medela recently rolled out Quick Clean Breastmilk Removal Soap, a new addition to its Quick Clean line, which is designed for cleaning breastpump and breastmilk feeding accessories.
Developed to support busy pumping moms and their families, Quick Clean Soap is specifically formulated to break down the proteins and fats in breastmilk.
“Dish soap is usually formulated to remove grease. This is not grease,” said Claudette Yassel, a public relations staffer for the company, about the target material Medela’s soap is designed to attack.
The soap can remove breastmilk residue up to three days old, according to the company, and it has an ease of use that any parent can appreciate: the no-scrub soap can be added to a sink full of water and parts will soak clean in just five minutes.
“Moms can be confident knowing that everything is clean, and they can do something else,” Yassel said.
In addition, Quick Clean Soap has been formulated to not interfere with who matters most in the process.
“There’s also no fragrance that would discourage baby,” Yassel told HAPPI.
The formulation has been clinically tested under physician supervision not to cause skin irritation according to Medela, which has US operations based in McHenry, IL.
The Quick Clean family of products also includes Quick Clean Wipes, which helps clean accessories between pump sessions, and Quick Clean Micro-Steam bags, which are used for sanitizing breastpump parts and feeding accessories.
The new Quick Clean Soap, which comes in a 6oz bottle pump bottle, is stocked where other Medela products are sold, including Target and Babies R Us. And, new moms get plenty of exposure to brand in general as Medela’s breastpumps used in more than 80% of US hospitals.