Online Exclusives

Luxury Hits the Masses

September 27, 2006

High End European Beauty Lines Come to Walgreens

Luxury Hits the Masses



High End European Beauty Lines Come to Walgreens



By Lindsay Elkins
Associate Editor



Shopping for luxury beauty products once meant time spent at a department store counter speaking with an advisor and trying to find the best products to address certain skin concerns. Although many women were often intimidated by the high-end beauty product counters, they didn’t want to sacrifice quality ingredients, personal advice, readily available information and deluxe samples for the convenience of running into a drug store and picking up a product on their own that they weren’t sure was the correct choice.

Thanks to Walgreens, a drug store with locations across the country, that is all about to change. In October, select Walgreens locations throughout the U.S. will debut its European Beauty Collection, a project two years in the making, which includes beauty lines from France, Germany, Switzerland, Spain and Greece, many of which are top sellers in European department and specialty stores.

“This is a very exciting venture for us,” said Michelle Hobson, Walgreens manager of strategic business development for beauty. “It is revolutionary in that we have seven companies working together to meet an unmet need in the U.S. and create a beauty destination at mass. Each brand plays a role in completing the puzzle. Our goal here is to address a wide spectrum of needs instead of focusing on just one or two brands. We’ve done that by creating an environment that makes it easy for customers to navigate and differentiate the brands in the collection.”

Department Store Benefits



What exactly makes these lines different from your run of the mill drugstore selections? Each of the lines, which include Institut Arnaud Paris Collection from France, Artdeco from Germany, Skincode from Switzerland, Spa Aquatique from France, Red Water from Greece, La Fleur Organique from France and Oli from Spain, will be housed within its own mini beauty store within Walgreens. It will be reminiscent of a department store counter, so women still feel like they are getting the quality, high-end products they crave, but with most products ranging from $13 to $40, every consumer can indulge in European luxury.

Other benefits that come with department store shopping will also be accessible. The European Beauty Collection section of Walgreens will include informational panels to help women shop by skin type and concern, testers and specially trained beauty advisors to help customers with their skin demands. Signature gift bags and deluxe samples will also be available to help provide that department store feel.

European Luxury



Each of the seven brands was carefully selected for their luxurious ingredients and prestige.

“When it comes to skincare products, American women want more, and they don’t want to have to pay big bucks or fight department store crowds to get it,” Michelle Hobson, Walgreens manager of strategic business development for beauty. “We think customers will appreciate the ability to buy high-end European products from their neighborhood Walgreens."

Institut Arnaud Paris is a face and body care line that has been seen in the spas of France for over 60 years and is made with active molecules and ingredients that come in three skin categories: normal/combination, dry/sensitive and mature/devitalized. Some of the face products include Instant Beauty Lift vials, Extreme Anti-Aging cream, One-Step cleanser and toner and Thermo-active Body Contouring gel. Each product in this line retails for $15 to $40.

Artdeco is the number one selling color cosmetic brand in German department stores and has pioneered skincare concepts for the face, hands and feet. This line features luxurious ingredients such as caviar, white lotus and liquid silk, that are often not found in drugstore brands, and each product type is easily identified in color-coded packaging so women can just scoop up the product they need and go. Some of the products include Caviar Lifting serum, Luxury Pearl Revitalizing cream, Advanced Phyto serum and Regenerating hand mask. Prices of products range from $20 to $60.

Skincode Switzerland is a fragrance, chemical, preservative and color free line of products based on natural ingredients tested with the head dermatologist at the University Hospital in Zurich. The main ingredient in the line is CM-Glucan, an active yeast extract clinically proven to reverse and prevent cell damage, improve skin elasticity and smooth lines and wrinkles. Products include Intensive Moisturizing Emulsion SPF 10, 24 Hour Cell Energizer cream and SOS Oil Control serum. Two travel and gift sets are also available: Swiss Anti-Aging Essentials kit and Swiss Beauty Essentials kit. Prices range from $20 to $40.

Spa Aquatique features professional-grade spa treatments from Ocean Terre Biotechnologie, the French pioneer of marine-based skincare formulas. Three product lines are available which include anti-aging, balancing oily skin and toning and firming the body. There are seven products within each line, four designed for daily use and three for weekly indulging. Products include Enzyme Repair cream, Purifying Seaweed serum and Sea-Sand exfoliating scrub. Prices range from $20 to $35.

Red Water is a collection of bath and body products created in Greece and combines thermal spring water, organic olive oil and herbs from the Greek-Mediterranean. Products are grouped into four categories: daily skincare, anti-aging and treatments, facial cleansing and body care. Some of the products include Hydrating Day cream, Face scrub, Hydra Demakeup Emulsion and Anti-Cellulite gel. Prices range from $14 to $35.

La Fleur Organique is a face and body care line from France containing organic botanicals and is produced in one of France’s national parks. Products are free of parabens, silicones, mineral oil, chemical preservatives, synthetic fragrances and colorings and petroleum derivatives. The products are grouped in four categories of daily skincare, anti-aging, cleansing and treatments and body care. Products include La Fleur Organique Tired Skin Boost, Firming Mask, Moisturizing Milk and Relaxing Massage oil. Prices range from $15 to $35.

Oli is a collection of products from Spain that combines olive oil and olive leaf extract with modern science and technology. Products include Anti-Aging Eye Contour cream, Oli shampoo, Oli deodorant and Anti-Aging Hand lotion. Dietary supplements are also available in three formulas: Balance, Protect and Restore. Prices range from $10 to $28.

With the launch of the European Beauty Collection at Walgreens, it’s clear that luxurious skin care products featuring cutting edge technology and ingredients is no longer reserved for the select few, but is now simply a trip to the drugstore away.

Related End-User Markets:

Related Raw Materials:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals