Online Exclusives

Building a Market Leader

January 8, 2007

American International Industries is cementing a foothold in the personal care sector, one brand buyout at a time.

Building a Market Leader



American International Industries is cementing a foothold in the personal care sector, one brand buyout at a time.



By Joanna Cosgrove
Online Editor



Revlon, Estée Lauder, Procter & Gamble, Coty, American International Industries – wait, what’s that last one? Why American International Industries is only one of the largest privately-held manufacturers and distributors of beauty and skin care products in the United States. Helmed by president and CEO Zvi Ryzman since the company’s inception, American International Industries (AII) has steadily built a cache of retail and professional brands spanning nail lacquers and related acrylic nail products, anti-acne solutions, hair colorants and depilatories by scooping up brands and reinvigorating them with a dose of panache.

Purist Naturals includes a cocktail of  botanical extracts.
The company was founded on false eyelashes in 1971 and its first major acquisition was a false eyelash brand in 1983. In the company’s 35 year history, AII has amassed more than 40 additional acquisitions including the time-tested Clubman grooming range for men, Surgi-Care hair removal preparations and China Glaze nail colors.

But just how much AII is worth, is anyone’s guess. Mr. Ryzman is decidedly tight-lipped when it comes to revealing his company’s annual sales, but he does admit sales have grown 18% over the last five years.

AII’s Los Angeles, CA-based corporate headquarters is situated within a 250,000-square-foot facility used for on-site manufacturing, warehousing and distribution. Managing the production of so many brands is no easy feat, but Mr. Ryzman attributes the success to the long-standing, tight-knit nature of his operation. “I have the best team in the business,” he exclaims. “We have been together for years and work well together.”

Of the company’s brand categories, the most successful in 2006 were hair removal, nail care and false eyelashes, and Ryzman predicts they will remain strong in 2007 as well.

Among AII’s latest new product launches is Blush, a 12-color spring collection within its China Glaze nail lacquer line. The company also added to its Gena family of pedicure products designed for salon professionals with the debut of spaCaviar, the brand’s first-ever regimen of “age-reversing” hand care products. The line’s Hand Crème, Hand Mask, Hand Serum, Hand Scrub and Nail & Cuticle Crème are formulated with “extracts of moisturizing caviar with peptides,” concentrations of essential amino acids, vitamins A, D, E, B2 and B6, plus marine DNA to strengthen nails and pamper hands.

 Blush is AII's new spring coor collection.
And finally, AII introduced Purist Naturals Skin Care an eight-product skin care system that features a cocktail of multiple botanical extracts, herbal botanicals, flowers and essential oils to form a collection that calms, soothes and hydrates skin. The paraben-free line consists of cleansers, toners and moisturizers, each of which are lightly fragranced with essential oils and is formulate to help eliminate dryness, redness, irritation and inflammation.

Beyond initiating more new product launches, Mr. Ryzman’s plans for 2007 don’t stray too far from the blueprint his company has followed each year since the its inception – with more acquisitions, of course. “I am always keeping an eye out for companies with strong brand names but they are struggling with distribution or management issues,” he says. “If they are contemplating an exit strategy, I hope they will talk to me.”

Related End-User Markets:

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016