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Banish the Stretch Marks, Spoil the Mom

March 30, 2007

Bella B Natural Bodycare babies pre- and postnatal moms' skin.

Banish the Stretch Marks, Spoil the Mom



Bella B Natural Bodycare babies pre- and postnatal moms’ skin.



By Joanna Cosgrove
Online Editor



For most women, dry skin, sore feet and stretch marks are inevitable pregnancy rites of passage. Bella B Natural Bodycare, a new head-to-tummy-to-toes skin care line from Mission, Viejo, CA-based Mother’s Intuition, taps into natural ingredients to meet the unique skincare needs of prenatal and postnatal mothers, without the use of petroleum, mineral oils and parabens.

The company’s foray into mother-care products began six years ago, with the launch of its flagship product, Tummy Honey, a stretch mark preparation formulated to prevent stretch marks during pregnancy. The line was created out of personal need by Mother’s Intuition founders, Danielle Harb and her husband Jon, for use during each of Mrs. Harb’s three pregnancies.

The Bella B line includes an array of items.
The new Bella B line came about when the company wanted to expand the line to create a complete set of highly emollient natural skincare products for new and expectant mothers. “We wanted to bring the highest-end department store quality ingredients to moms naturally with reasonably sized packaging and priced right for daily use,” said Mr. Harb. “We use the very best ingredients and no artificial preservatives, parabens, petroleum, mineral oil or other cheap fillers.”

After spending two years in development, the Bella B line launched earlier this month. The line spans ten products including Tummy Honey Butter, Cream and Stick, skin firming Body Buzz, Bright Eyes Triple Action Eye Cream and Silk & Honey, an all-over moisturizing body cream with shea and mango butter.

A Nod to Nature



“Our philosophy is to use the best natural, plant-based formulations we can and still make the products smell and feel great!” said Mr. Harb. “Most products on store shelves, even the largest brands, have artificial preservatives (methylparaben, proplyparaben, bht, etc.), and many also have cheap fillers. We really avoid that because we know moms care about using natural products during and after pregnancy, and many prefer not to use animal by-products.  

“For example, did you know lanolin from sheep wool is defined as ‘wool grease’ in the dictionary? Our Nipple Nurture Butter is a plant-based product with shea, mango and cocoa butter for soothing and healing sore nipples before and after breastfeeding.  It's actually 100% edible and safe for mom and baby and has no animal by-products.”
 
Mr. Harb said that while honey plays a role in not only the name of the products, it's not a major component in the formulations. “We don’t claim to be another bee-products company,” he said. “While honey is a great emulsifier, our products utilize a wide range of key ingredients including cocoa, shea, mango, olive oil, vitamins D and E and several clinically-proven, high-end ingredients.”

And while Mr. Harb declined to delve into his products’ “clinically proven ingredients,” he did spotlight one of the key ingredients in his Tummy Honey Fading Cream – Darutoside. The ingredient is a plant extract from the botanical Siegesbeckia Orientalis from Madagascar, Africa, that’s “clinically proven to help fade stretch marks.”  

He added that the products also make use of plant-based soluble collagen and aloe vera, as well as wheat germ oil and jojoba oil. “Each product is different, of course, depending on the application,” he commented. “For example, Tummy Honey Butter, one of our top sellers for stretch mark prevention, has no water at all, yet doesn't leave the skin greasy because we use no lanolin, petroleum, etc. It costs more to make, but it’s well worth it.”

According to Mr. Harb, Mothers Intuition prides itself on using high-end specialty ingredients but because these ingredients are often expensive, the company works to keep its overhead and marketing costs reasonable to ensure that all moms are able to afford the products. “For example, our Bright Eyes eye cream has several clinically-proven ingredients for dark circles, puffiness and wrinkles. Any one of these ingredients is the basis of other eye creams with much higher prices in much smaller packages,” he said. “We also include 25 SPF in both the eye cream and our Glowing face cream (for pregnancy mask, also called melasma or chloasma). Glowing inhibits melanin production without using bleaches.”  

The cost for Bella B products range from $24.99 for Body Buzz, to $9.99 for Nipple Nurture Butter, a lanolin-free blend of cocoa butter, shea and other emulsifying ingredients that heals and soothes sore, cracked and dry nipples.

Products are presently sold through a variety of online vendors including www.maternalyouth.com and www.babiesrus.com, and can also be found in many retail boutiques and pharmacies both domestically and abroad.

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