Online Exclusives

Everyday Zen

March 30, 2007

Jafra's Art of Balance line is a blend of science and nature.

Everyday Zen

Jafra’s Art of Balance line is a blend of science and nature.

By Joanna Cosgrove
Online Editor

Now more than ever, consumers are in search of everyday harmony and balance. According to the International Spa Association, the global spa business is worth a cool $40 billion and is the fourth largest leisure industry in the U.S.

Jafra International is combining high-tech ingredients with a natural theme.
Jafra Cosmetics International USA, Westlake Village, CA, tapped into the white hot spa trend with its latest Art of Balance bath and body product family, which is comprised of two lines: Body in Motion and Body at Rest. Stimulating peppermint, grapefruit, mandarin, verbena and lemongrass imbue energy and a feeling of rejuvenation to start the day. When it's time to wind down at day's end, relaxing lavender, eucalyptus, patchouli, aloe, sage, chamomile and passion flower combine to “calm the mind and soothe the soul.”

“The whole industry is leaning toward the whole natural, organic, biodegradable, eco-conscious types of products and we wanted to translate that idea into something that would be easily absorbed by the consumer, bridging the gap between high tech ingredients with a consumer-friendly format with natural ingredients and an organic theme,” noted Jafra’s Pragna Chakravarti, chief scientific officer and vice president, worldwide research and development.

Each of the two lines is supported by four products. Body in Motion features Super Energizing Body Wash (8.7 fl. oz. $16), Energizing Mist (4.2 fl. oz. $20), Awakening Body Gel Lotion (8.7 fl. oz. $18), and Energy Boost Rolette (.33 oz. $12). Body at Rest features Totally Relaxing Body Wash (8.7 fl. oz. $16), Calming Mist (4.2 fl. oz. $20), Soothing Body Whip (8.7 fl. oz. $18), and Stress Relief Gel (.5 fl. oz. $12).

High Tech Formulations

Although Body in Motion’s and Body at Rest’s benefits seem fairly straightforward from an aromatherapeutic point of view, the simplicity belies the technology behind the formulations.

“We looked at ingredients not just from an aromatherapy standpoint but also on whether they would actually do something for the skin,” said Ms. Chakravarti, who explained that the line is also formulated with pro vitamin B5 for its skin conditioning abilities, vitamin E for skin conditioning and also free radical properties, and shea butter a perennial favorite skin softener and soother.

 All the products contain plenty of emollients.
The line also employs natural, mild surfactants derived from coconuts to impart “a creamy lather” in the body washes, elastomers to give the formulations “a soft, cushiony feel,” and liquid crystal emulsifier technology to provide an “elegant, light texture that’s like whipped cream,” said Ms. Chakravarti. “You can’t get that texture with conventional emulsifiers.”

Even though the products have a lot of emollient oils, they don’t feel greasy, and give a silky matte finish, allowing customers to feel the emollients, not just see them on the skin.

Ms. Chakravarti explained that liquid crystal emulsifiers, primarily derived from glucose-containing natural ingredients, are being increasingly embraced by the personal care industry because they don’t present many emulsion stability issues and are easy on most skin types.

“Liquid crystals create a gel-matrix that’s more loosely held and skin-friendly,” she said. “Some emulsifiers tend to irritate the skin because they aren’t well balanced.”

In pipeline for just under two years, each of the Art of Balance products are pH balanced, mineral oil-free, cruelty-free, clinically allergy tested and dermatologist tested. The company will eventually add new products to both lines, possibly exploring Ayurvedic ingredient concepts.

All of Jafra’s beauty and personal care products are sold through the company’s beauty representatives.

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