Online Exclusives

Celebrating a Milestone

May 29, 2007

Kryolan Celebrates 30 Years

 

Celebrating a Milestone

Kryolan Professional Makeup marks 30 years of business in the US.



By Joanna Cosgrove
Online Editor



Kryolan Professional Makeup, one of the oldest and largest independent makeup companies, recently celebrated 30 years of business in the United States. With more than 1,000 professional makeup products currently distributed to 80 different countries, Kryolan has come a long way since its humble start in a German factory three decades ago.


Founded in 1945 by Arnold Langer, a chemist and theater enthusiast, Kryolan’s initial production was a small line of cosmetic body care products that included skin crèmes, face lotions and toothpaste.


“Body care products were a scarcity at the end of World War II and Kryolan’s products were selling in high demand,” remarked Claudia Longo, Kryolan’s US CEO in San Francisco, CA. “With the reopening of theaters in Berlin after the end of the war, Kryolan’s focus switched from producing skin and body care products to producing make-up for the stage, quickly establishing itself as a company devoted to quality make-up used by theater professionals.” By the 1960’s, Kryolan became Germany’s (and most of the Western European countries’) top seller of make-up and special effects items for theater, film and television.

Wolfram Langer, the only son of Arnold Langer and his wife Waltraud, began working at Kryolan in the 1970’s and is currently the owner-manager of Kryolan GmbH, which is headquartered in Berlin, Germany.

Moving Forward



While the company’s present day focus remains within the professional make-up realm that’s not to say it isn’t creating new avenues for expansion. “Kryolan wants to stay true to its roots and keep the same high quality and ability to serve the professional make-up artist  while at the same time focusing a little bit more on the health and beauty market,” said Ms. Longo. “For example, Kryolan’s DermaColor line is the Paramedical Line. The Camouflage System has been designed to correct skin disfigurations or discolorations whether they are accidental, dermatological, surgical or congenital in origin.”

Kryolan’s 30 years in the United States have been marked with a number of highlights including being the makeup of choice for the 2004 Olympics in Athens, Greece, as well as movies such as Titanic and Pirates of the Caribbean.

The company is also introducing a new line of makeup formulated for complexion perfection on High Definition Television (HDTV) where even the smallest skin flaw is visible to viewers.  

Kryolan has more than 1,000 products with a perennially huge selection of shades and colors. “Once a product has been developed, it will never be discontinued,” said Ms. Longo.

Kryolan’s products are manufactured in Germany and as such are approved not only by the FDA but also by European beauty standards. “Kryolan’s products have more pigmentation than most other makeup products which meaning you can use a little to cover a lot,” commented Ms. Longo. “Our products are manufactured with the utmost care in modern production facilities from ingredients of highest purity. Clinical test approvals are available (and) no tests conducted by us or on our behalf involve the use of animals.”
 
Kryolan’s product are sold in US boutiques and make-up stores, pharmacies and spas in San Francisco, New York, Los Angeles, Las Vegas, Nashville, Dallas and other cities. Prices average between $18 and $26.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.