Online Exclusives

The Science of Beauty

July 30, 2007

Marketers take divergent paths to innovation.

 

The Sensé line of skin care products.

The Science of Beauty

Marketers take divergent paths to innovation.



By LaToyah Burke
Associate Editor




New products in skin care are satisfying lotion junkies, anti-aging aficionados and basic beauties. Products enhanced by the knowledge of scientists and industry consultants are staking a claim in the medicine cabinets of consumers who are becoming increasingly aware of how to purchase skin care that suits their needs.

For example, Sensé offers beautiful science with their skin care range, Grayson+Co. feeds lotion addictions with their moisturizing collections and Pharmagel approaches acne with products that are created from a pharmaceutical background.

Sensé was created by Usana Health Sciences, a manufacturer of nutritional, personal care and weight management products. Recently, the Utah-based company patented the Sensé skin and personal care product line that boasts a two-year shelf life. The technology relies on a variety of proprietary blends of purifying botanicals, antioxidants and other actives to keep the product fresh. The line maintains its shelf life without the use of parabens or other preservatives commonly used in other cosmetics and skin care products.

Sensé skin care consists of the Basics—a daily 3-step program for promoting healthy skin and the Enhancers—a series of advanced skin treatments targeting specific beauty concerns. Sensé Splash covers hair and body care with gentle products that include Energizing shower gel, Revitalizing shampoo, Nourishing conditioner, Firming Body Nourisher and Intensive Hand Therapy.

The 3-step program begins with Gentle Daily Cleanser—it washes away surface dirt and impurities without drying skin. Step 2, the Hydrating Toner, removes lingering impurities, balances skin’s pH levels and helps soothe the effects of environmental exposure. In the morning, Step 3 calls for Daytime Protective Emulsion and at night—Night Renewal replenishes skin’s moisture levels.

The Enhancers are comprised of Serum Intensive, Perfecting Essence, Eye Nourisher and Rice Bran Polisher. Each product addresses a specific skin concern and can enhance the properties associated with the 3-step program.

Pharmagel has created an anti-acne skin care line.
Sensé is best for women between the ages of 35 and 55 years, who are concerned about the signs of aging on their skin as well as their overall health.

“Sensé products include topical nutrition complexes and anti-aging technologies to re-energize the skin, in formulations free of added chemical preservatives, making a visible difference in the skin’s appearance and the way it feels,” according to Daniel A. Macuga, Jr., vice president network development & public relations, USANA Health Sciences. “Many consumers today are concerned with artificial chemical preservatives widely used in their products,” said Mr. Macuga.

Skin care products must provide the specific solutions consumers need. Innovations in skin care from a scientific perspective have made an impact on the segment.

Researchers at Pharmagel, a manufacturer of pharmaceutical grade treatments for the skin, found that vitamins and antioxidants—topically applied, could drastically and visibly retard and repair skin damage. That discovery led to the conclusion that antioxidants combined with pharmaceutical grade ingredients would synergistically work to improve the appearance and condition of the skin. Thus, Pharmagel was born. Celebrities, dignitaries and people all over the world rely on Pharmagel for their skin care need, according to the company.

Pharmagel’s take on a skin care regimens can be found in its Pharma Clear 3-step Acne Treatment System. Three products, cleanse, treat and moisturize acne-prone skin.

To cleanse, step 1 is Pharma Clear Anti-bacterial and Anti-microbial cleanser. It works to remove excess oil and dead skin cells, calms inflamed tissue and encourages fast healing. The formula contains copper, tea tree oil and anti-inflammatory ingredients that will not strip or irritate skin.

Step 2, Pharma Clear Acne Treatment Concentrate, contains anti-inflammatory ingredients, anti-bacterial agents and salicylates to reduce redness.

The final step is to moisturize with Pharma Clear Anti-bacterial Moisturizer. It contains sodium PCA, vitamins A and E, copper, sodium hylauronate and anti-inflammatory ingredients to provide a moisturizing and calming protective mantle of repair and rejuvenation, according to the company.

Pharmagel’s formulas are noncomedogenic, hypoallergenic and pH balanced. The cosmetic chemists at Pharmagel Laboratories utilize a collection of natural herbs and botanicals that are added to Pharmagel’s problem solving beauty treatments. Triple testing during Pharmagel’s blending process ensures that each product is free of irritants and as pure as possible.

Even if an entire regimen is not what some consumers are looking for, they may want to buy one or two of the components of a regimen. Most skin care regimens include a moisturizer, as some skin tends to be drier than others.

In an effort “to provide the necessary retail therapy for lotion junkies” Grayson + Co. has introduced lotion fragrances, lotion kits and a baby care line called Lil Green Apple.

“We are eliminating the tedious and costly need to roam the glove to find the best lotions,” said Mindy Schwartz, chief executive officer of Grayson+Co, Concord, NH.

According to the company, each handmade lotion combines traditional, natural apothecary ingredients along with modern fragrant, flavorful indulgences.

There are five collections in the Grayson+Co line; Citrus, Fresh, Foody/Beverage, Floral and Mind, Body and Spirit. Citrus lotions are available in Sweet Orange Cream, Juicy Clementine, Blueberry Verbena, Pomegranate Citrus, Lime and Mandarin and Pink Grapefruit. Fresh is comprised of refreshing, crisp and cool scents such as Mountain Heather, Tranquil Water and White Sands.

At Grayson & Co., lotions are handmade fresh to order, and are tested by (and on) humans, never on animals. Consumers will be hard-pressed to find parabens, petroleum or mineral oils in these products. Grayson & Co. only uses natural preservatives, moisturizing soft butters, as well as, plant-based oils.

Whatever their need, consumers can customize their own skin  solutions or get a ready-made regimen of products from a brand they trust. With so many skin care options available, the possibilities are endless.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.