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Chirally Correct Cosmeceuticals

September 4, 2007

Sircuit Skin delves beneath the topical layer to take a molecular approach.

 

"Chirally Correct” Cosmeceuticals

Sircuit Skin delves beneath the topical layer to take a molecular approach.



By Joanna Cosgrove
Online Editor



Sircuit Skin products have made a name for themselves among the Hollywood A-list set thanks to a novel formulation approach known as Chiral technology. Derived from the Greek word “chir,” which means “hand,” the technology  refers to a mirror image phenomenon frequently found in nature (e.g., human hands, eyes and feet are identically opposite, mirror images of each other). Sircuit’s full product line is built on a “Chirally Correct” molecule theory and are promised to pair perfectly with the skin’s cells to produce “only the positive effects of each ingredient or nutrient, while virtually eliminating any adverse reactions,” thus restoring purity and alignment to the skin on a molecular and cellular level.

When a product is “Chirally Correct,” it implies that it contains only the molecules with the ability to give the desired results, according to Michael Wolfgeher, president of the Los Angeles, CA-based company, who cited vitamin C, L-ascorbic acid, as an example. “The benefits of vitamin C are widely known and have been well documented,” he began. “L-Ascorbic acid is a Chiral ingredient. It is widely used and now considered the industry standard for the most effective form of vitamin C available. A few years back it was just ascorbic acid. It’s recognized as the industry standard simply because it performs the best by fitting the body cell receptors perfectly, delivering the full benefits and the most effective results.

“Using only the effective side of the ingredient molecule guarantees that each ingredient will have the greatest targeted benefits possible, and dramatically cuts down the potential for any adverse reactions. This is great news for those of us with sensitivity issues,” he continued, adding that if ingredients are not Chiral, the product just coats and covers the skin, and does very little in terms of overall effectiveness. “At Sircuit, we utilize this same technology (Chiral) across the board with all of the actives to insure all of our ingredients are ‘supercharged’ and result in a more effective product. Utilizing Chiral technology simply allows us to develop formulas that work better by using only the side of the ingredient molecule that matches the body cell receptor. This is important because it insures that the full benefits of the ingredients are fully utilized by the body.”

The chief Chirally Correct ingredient in Sircuit’s latest product, Molecular Mist is D2O (Deuterium Oxide) or “Heavy Water.” Mr. Wolfgeher explained that all water contains Heavy Water, because “the Deuterium Oxide molecule (water containing heavy hydrogen - which weighs double ordinary hydrogen) provides the ‘nucleus’ or center around which water structures itself. It occurs in all water at a rate of about 0.15%.” He also said Heavy Water can be industrially extracted from ordinary water, and the resulting product is 10% heavier and “more structured” than regular water, with slower evaporation properties that lend to more intensive hydration.

Sircuit pairs Heavy Water with witch hazel for its astringent and anti-inflammatory properties, and myrrh for its anti-bacterial and anti-viral properties to help fight acne bacteria. The formulation also features Spin Trap (Phenyl Butyl Nitrone/Nitrone/PBN), which is purported to be a top notch antioxidant. Coconut and cucumber extracts round out the ingredient lineup.

Molecular Mist hydrating moisture care retails for $36.   

This year Sircuit signed two distribution deals in Australia and China. Mr. Wolfgeher said similar deals with Canada, Japan, Norway, England and Mexico are also in the works. The company’s homecare division, called Sircuitskin, is available on its website www.sircuitskin.com and shipped worldwide. SircuitPRO, the company’s professional line, is sold in select spas, dermatologist, plastic surgeon and estheticians offices throughout the U.S.

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