Online Exclusives

Think Pink

September 4, 2007

Marketers raise awareness, funds with products for Breast Cancer Awareness.

Think Pink

Marketers raise awareness, funds with products for Breast Cancer Awareness.

By Melissa Meisel
Associate Editor

This October, numerous cosmetics and skin care marketers are rolling out specialty products in honor of Breast Cancer Awareness (BCA) Month. The health campaign’s symbol, the pink ribbon, often adorns packaging, while funds are donated to an assortment of foundations that assist women worldwide. Fundraising events like the Avon Walk ( also involve millions in the cause.

According to the National Alliance of Breast Cancer Organization, breast cancer is the most common form of cancer among women in the United States and every woman is at risk. If it is detected early, the disease can be treated. Therefore, knowledge is key—and marketers are getting involved in the fight to keep women alive and well.

Take A Walk

One of the biggest events to promote BCA Month is Avon’s Walk for Breast Cancer—which actually is held in different locations all year, not just in October. Upcoming fundraising walks are set for: Los Angeles, CA, Sept. 15-16; New York, NY, Oct. 6-7; and Charlotte, NC, Oct. 20-21. Funds raised by participants of the Avon Walks are awarded to local, regional and national breast cancer organizations to support five areas of the BCA cause, including education, screening and diagnosis, access to treatment, support services and scientific research, all with a focus on the medically underserved.  The Avon Walk recently completed events in Washington D.C., Boston, Chicago and Denver, raising more than $25 million to date in 2007.



Light It Up

Candles and home fragrance items are popular SKUs for BCA products. For example, Illume, a home fragrance manufacturer, is rolling out its Violet Rose candle collection to raise both funds and consciousness during BCA month.  Illume plans to donate 50% of its profits from sales of any of the Violet Rose collection from its website,, during October to the Susan G. Komen organization.  The company will also post information about BCA on its website.

Er’go Candle has officially collaborated with Boarding 4 Breast Cancer ( to create and promote consciousness. The company is pouring its heart directly into the cause with the new Pink Ribbon Candle—7oz. of soy wax with a cotton wick housed in a clear glass cylinder embossed with the signature pink ribbon appliqué and packaged in a pink organza bag.  Every time one of these special candles is purchased, Er'go Candle will donate 20% of the ribbon candle sales all year to Boarding 4 Breast Cancer.   

Sweet Grass Farm, an all-natural bath, body and home care line, will support National Breast Cancer Awareness Month by donating 10% of the proceeds for each sale of its new Pink Carnation & Peppercorn Soy Wax Candle and Hope, Courage & Faith Fragrance Stick Set to the National Breast Cancer Foundation through October.

Beautiful & Meaningful

Skin care items are also a small purchase to help out the cause in a big way. Next month, Aveda will release its Breast Cancer Awareness Hand Relief, a rich crème brimming with plant-based ingredients that helps smooth hands. The crème is available in a limited edition 5oz. bottle—a 20% increase in size—and features a limited edition pink ribbon design in honor of BCA Month.

Throughout October, $4 from the sale of each Hand Relief product will fund environmental research for the Breast Cancer Research Foundation (BCRF) in an effort to help advance the understanding of environmental links to breast cancer. Aveda’s fundraising goal is $300,000.   

The Aveda product is just one of 14 of Estée Lauder brands that will sell pink products to help raise money for the BCRF this October. Others include Bobbi Brown, Bumble & bumble, Clinique, Darphin, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Origins, Prescriptives, Tommy Hilfiger Toiletries and Sean John Fragrances, all of which will offer pink beauty products to support contributions to the foundation. These brands will also display counter information, distribute pink ribbons and hand out informational materials regarding health.

Estée Lauder’s commitment to BCA dates back to 1993, when Evelyn H. Lauder founded the BCRF. Since its founding, the organization has raised over $90 million, with a minimum of 85% of all funds going directly to breast cancer research grants and awareness programs.

Strength in Numbers

Other beauty care companies support BCA Month. Sircuit Cosmeceuticals is donating 50% of its profits from the sales of Suggah, an anti-aging lip plumping treatment product, to The Susan G. Komen Foundation. And NYX Cosmetics will donate a portion of its profits from the sales of The Ultimate Pearl Eye Shadow in Baby Pink Pearl to the National Breast Cancer Coalition.

Fresh Baked is luring customers with the smell of sweets with the addition of Cherry Pie to its shampoo and body wash collection. Cherry Pie is a limited edition fragrance and was specifically created for BCA Month. Texture Efx and Joico are some other brands raising BCA and funding the cause with special products for October.  The companies’ owner, Zotos International, will donate $35,000 from sales of BCA products to the City of Hope (

Bare Escentuals is offering its Pink Passions set featuring the BareMinerals Rose Radiance All-Over Face Color, Rose Radiance Lip Gloss and a Heavenly Face Brush. A portion of the proceeds will go to the National Breast Cancer Foundation. Lacoste will donate a percentage of sales from its Touch of Pink 1.6oz. eau de toilette spray to the Young Survivors Coalition. And Gianna Rose Atelier crafted “Savon Pour Une Remede,” a set of fresh linen-scented, French-milled soaps embossed with a pink ribbon. In support of the ongoing effort to find a cure, 15% of the product proceeds will be donated to the Triple Negative Breast Cancer Foundation.

To benefit research, TerraNova of San Francisco, CA is introducing its limited edition Tuberose Pink Ribbon Pampering With Purpose Set. The set includes an 8.5fl.oz. tuberose-scented body lotion and body wash. According to Laurence Diaco, marketing manager for TerraNova: “Our vice president and owner, Kathy Saunders, decided to offer the Pink Ribbon Breast Cancer Awareness Set after one of her dear friends passed away from the disease last year.  In her honor, we donate $1 of every set sold to a local breast cancer organization that provides financial assistance to low-income women with breast cancer who are currently in treatment. The set is a beautiful way to make a difference in these women's lives while enjoying a pampering treat.”
blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.