Online Exclusives

Think Pink

September 4, 2007

Marketers raise awareness, funds with products for Breast Cancer Awareness.

Think Pink


Marketers raise awareness, funds with products for Breast Cancer Awareness.



By Melissa Meisel
Associate Editor



This October, numerous cosmetics and skin care marketers are rolling out specialty products in honor of Breast Cancer Awareness (BCA) Month. The health campaign’s symbol, the pink ribbon, often adorns packaging, while funds are donated to an assortment of foundations that assist women worldwide. Fundraising events like the Avon Walk (walk.avonfoundation.org) also involve millions in the cause.

According to the National Alliance of Breast Cancer Organization, breast cancer is the most common form of cancer among women in the United States and every woman is at risk. If it is detected early, the disease can be treated. Therefore, knowledge is key—and marketers are getting involved in the fight to keep women alive and well.

Take A Walk



One of the biggest events to promote BCA Month is Avon’s Walk for Breast Cancer—which actually is held in different locations all year, not just in October. Upcoming fundraising walks are set for: Los Angeles, CA, Sept. 15-16; New York, NY, Oct. 6-7; and Charlotte, NC, Oct. 20-21. Funds raised by participants of the Avon Walks are awarded to local, regional and national breast cancer organizations to support five areas of the BCA cause, including education, screening and diagnosis, access to treatment, support services and scientific research, all with a focus on the medically underserved.  The Avon Walk recently completed events in Washington D.C., Boston, Chicago and Denver, raising more than $25 million to date in 2007.

 

 

Light It Up

Candles and home fragrance items are popular SKUs for BCA products. For example, Illume, a home fragrance manufacturer, is rolling out its Violet Rose candle collection to raise both funds and consciousness during BCA month.  Illume plans to donate 50% of its profits from sales of any of the Violet Rose collection from its website, www.illumecandles.com, during October to the Susan G. Komen organization.  The company will also post information about BCA on its website.

Er’go Candle has officially collaborated with Boarding 4 Breast Cancer (www.b4bc.org) to create and promote consciousness. The company is pouring its heart directly into the cause with the new Pink Ribbon Candle—7oz. of soy wax with a cotton wick housed in a clear glass cylinder embossed with the signature pink ribbon appliqué and packaged in a pink organza bag.  Every time one of these special candles is purchased, Er'go Candle will donate 20% of the ribbon candle sales all year to Boarding 4 Breast Cancer.   

Sweet Grass Farm, an all-natural bath, body and home care line, will support National Breast Cancer Awareness Month by donating 10% of the proceeds for each sale of its new Pink Carnation & Peppercorn Soy Wax Candle and Hope, Courage & Faith Fragrance Stick Set to the National Breast Cancer Foundation through October.

Beautiful & Meaningful



Skin care items are also a small purchase to help out the cause in a big way. Next month, Aveda will release its Breast Cancer Awareness Hand Relief, a rich crème brimming with plant-based ingredients that helps smooth hands. The crème is available in a limited edition 5oz. bottle—a 20% increase in size—and features a limited edition pink ribbon design in honor of BCA Month.

Throughout October, $4 from the sale of each Hand Relief product will fund environmental research for the Breast Cancer Research Foundation (BCRF) in an effort to help advance the understanding of environmental links to breast cancer. Aveda’s fundraising goal is $300,000.   

The Aveda product is just one of 14 of Estée Lauder brands that will sell pink products to help raise money for the BCRF this October. Others include Bobbi Brown, Bumble & bumble, Clinique, Darphin, Donna Karan, Estée Lauder, Jo Malone, La Mer, Lab Series Skincare for Men, Origins, Prescriptives, Tommy Hilfiger Toiletries and Sean John Fragrances, all of which will offer pink beauty products to support contributions to the foundation. These brands will also display counter information, distribute pink ribbons and hand out informational materials regarding health.

Estée Lauder’s commitment to BCA dates back to 1993, when Evelyn H. Lauder founded the BCRF. Since its founding, the organization has raised over $90 million, with a minimum of 85% of all funds going directly to breast cancer research grants and awareness programs.

Strength in Numbers



Other beauty care companies support BCA Month. Sircuit Cosmeceuticals is donating 50% of its profits from the sales of Suggah, an anti-aging lip plumping treatment product, to The Susan G. Komen Foundation. And NYX Cosmetics will donate a portion of its profits from the sales of The Ultimate Pearl Eye Shadow in Baby Pink Pearl to the National Breast Cancer Coalition.

Fresh Baked is luring customers with the smell of sweets with the addition of Cherry Pie to its shampoo and body wash collection. Cherry Pie is a limited edition fragrance and was specifically created for BCA Month. Texture Efx and Joico are some other brands raising BCA and funding the cause with special products for October.  The companies’ owner, Zotos International, will donate $35,000 from sales of BCA products to the City of Hope (www.cityofhope.org).

Bare Escentuals is offering its Pink Passions set featuring the BareMinerals Rose Radiance All-Over Face Color, Rose Radiance Lip Gloss and a Heavenly Face Brush. A portion of the proceeds will go to the National Breast Cancer Foundation. Lacoste will donate a percentage of sales from its Touch of Pink 1.6oz. eau de toilette spray to the Young Survivors Coalition. And Gianna Rose Atelier crafted “Savon Pour Une Remede,” a set of fresh linen-scented, French-milled soaps embossed with a pink ribbon. In support of the ongoing effort to find a cure, 15% of the product proceeds will be donated to the Triple Negative Breast Cancer Foundation.

To benefit research, TerraNova of San Francisco, CA is introducing its limited edition Tuberose Pink Ribbon Pampering With Purpose Set. The set includes an 8.5fl.oz. tuberose-scented body lotion and body wash. According to Laurence Diaco, marketing manager for TerraNova: “Our vice president and owner, Kathy Saunders, decided to offer the Pink Ribbon Breast Cancer Awareness Set after one of her dear friends passed away from the disease last year.  In her honor, we donate $1 of every set sold to a local breast cancer organization that provides financial assistance to low-income women with breast cancer who are currently in treatment. The set is a beautiful way to make a difference in these women's lives while enjoying a pampering treat.”
  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Defining Clean Skin

    Defining Clean Skin

    Nava Dayan PhD, Dr. Nava Dayan LLC||February 1, 2017
    A look at the issues, research and history surrounding this controversial topic.

  • Linked In

    Linked In

    Christine Esposito , Associate Editor||February 1, 2017
    Through virtual reality, apps and connected devices, beauty and personal care brands can strengthen their customer relations

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.