Online Exclusives

Mode Cosmetics

November 29, 2007

New options in "green" cosmetics for the mass market beauty shoppers.

Mode Cosmetics



New options in “green” cosmetics for the mass market beauty shoppers.


By Joanna Cosgrove
Online Editor



Affordable “green” luxury cosmetics will soon be within reach for mass market consumers. Set to launch in 2008, the new color cosmetic collection from Albany, NY-based Mode Cosmetics will span 259 SKUs. What sets this line apart from the other color cosmetics is the company’s use of natural, biodegradable and certified organic and kosher ingredients and botanicals. Another plus is its commitment to using “intelligent and non-wasteful packaging.”

 Mode fills a void in the market.
Co-created by sisters Cristina Samuels and Jennifer Isaac, Mode Cosmetics is the culmination of their family’s 40 years in the cosmetics industry and reflects the company’s roots in beauty, design and nature. Ms. Samuels and Ms. Isaac are directly responsible for the design, formulation and creation of each Mode product, from selecting the ingredients to brainstorming new custom color palettes. Ms. Samuels said the brand was born to fill a distinct market void. “The beauty world consists of two extremes, all glamour with no benefits or all crunch and no glamour - there was no middle ground,” said Ms. Samuels. “Consumers today are very savvy and are conscious of the benefits of natural ingredients, products that are beneficial and perform.”  

She added, “The Mode woman wants to be in the now and be in the know. They are educated in the benefits of natural ingredients and with Mode, they don’t have to spend a lot to be chic, smart and healthy.”

The brand’s face and eye makeup collection encompass a broad range of foundations, pigment-rich concealers, luminizers, pressed natural eyeshadows and blushes, and bronzers that contain an array of skin-friendly ingredients such as sweet almond, grape seed and avocado oils, natural minerals, pearls and pigments, African shea butter, vitamins and fruit extracts. For example, the company’s Natural Skin Mineral Powder Foundation contains just titanium dioxide (a light reflecting pigment derived from minerals) and iron oxide (for its skin complementing pigments), as well as certified kosher cocoa that is rich in antioxidants to help “contribute to photo-protection and maintenance of skin health.”

Ms. Samuels said the line’s ingredient quality contributes to a higher quality product, enabling women to “achieve a state of overall well-being.” The company’s kosher ingredients include sweet almond oil, coconut oil, castor oil, lanolin, grapefruit oil, lime oil, orange oil and stearic acid. Its African shea butter is certified organic by Lacon GMBH, in compliance with the National Organic Program (NOP), USDA.

“We use ingredients in high percentages that are healthy for the skin and are less likely to cause sensitivity or irritation,” she said. “Typically mass market brands do not actively promote beneficial ingredients, nor promote healthy lifestyles. For example, many of our products are formulated with fruit oils, butters, essential oils, and botanicals, ingredients not readily found in mainstream color cosmetics.”  

Even with better than average ingredients, Mode is able to keep its prices low (between $3.00 and $10.00 per item). “We are able to deliver our products so affordable because we are manufacturers,” commented Ms. Samuels. “Everything is done in-house; there is no middle man involved.”

Segue Way into Skin Care



As if a brand new 259-SKU color cosmetic line wasn’t enough, the sisters behind Mode are ramping up to launch a similarly themed skin care collection that’s also set to debut in 2008. The collection will include fragrance-free nourishing skin moisturizers, crèmes, treatments and serums for the face, eyes, hands and body, all enveloped in “uber-luxe” recyclable acrylic packaging.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.