Online Exclusives

Scars Be Gone

February 5, 2008

Mederma erases scars with new formulations.


Scars Be Gone

Mederma erases scars
with new formulations.

By Joanna Cosgrove
Online Editor

Scars may be long lasting reminders of a painful experiences stemming from surgery, injuries, burns, acne and stretch marks, but they don’t have to be exceedingly obvious. Merz Pharmaceuticals’ Mederma has long been marketed as a non-prescription solution for scars. And while the original formula has proven its merit to consumers across the globe, the company has broadened the line to include a handful of new formulas that take into account the unique skin care needs of children. And the company’s most recent Mederma entity protects scarred skin from sun exposure, which can cause scar discoloration.

Mederma’s key scar-fighting ingredient is Cepalin, a proprietary botanical extract derived from onions. “It works to soften scar tissue and improve the color, texture and overall appearance of scars,” said Javier Perez, the company’s product manager. “It works to soften scar tissue and improve the color, texture and overall appearance of scars.” 

Mederma was launched in 1997, but last spring Merz took consumer feedback to heart and freshened up the product’s formulation. “The new formulation is an improvement because it incorporates an irritant-free fragrance; it is safe for use on sensitive skin,” commented Mr. Perez.

The consumer feedback was generated when the company spoke with women across the country who had used Mederma to treat their scars. Many women reported that although they were generally very pleased with the results, they would have preferred a lighter, less medicinal scent. The new Mederma formula provides the same effectiveness as the original but the irritant-free fragrance is safe for use on all skin types and has a lighter, fresher scent that dissipates quickly once applied.

The new and improved Mederma formula is available in food, drug and mass stores nationwide in 20-gram and 50-gram tubes. The 20-gram tube, which retails for approximately $15, is suitable for scars up to three inches in length. The 50-gram tube is suitable for larger scars 8-10 inches in length and retails for around $30.

Child-Friendly Formulation

Children can be especially self-conscious about their scars. How they feel about their appearance can play a large role important to their personal development, confidence and long-term self-esteem. The Centers for Disease Control reported that more than 250,000 children receive cuts and scrapes each year.  Add to that other minor injuries, burns, surgeries, and dog and insect bites, and there are many children in the U.S. who likely have resulting scars.

In Mederma for Kids Cepalin works to soften and smooth hardened scar tissue and reduce the redness of some raised scars. The product is a greaseless, non-staining gel that goes on purple and massages in clear so parents and children can easily tell when it is rubbed in, and kids can have fun in the process. Mederma for Kids also has a kid-friendly scent and has been proven safe for children as young as two years old.

As with other Mederma products, Mederma for Kids can be found in the first aid aisle of drug stores nationwide and costs approximately $16 for a two-to-three-month supply.

Merz Pharmaceuticals is a Greensboro, NC-based privately held company that markets both pharmaceutical products and non-pharmaceutical beauty products. Its parent company is located in Germany. In addition to its Mederma products, Merz Pharmaceuticals also distributes Naftin (naftifine HCl 1%) Cream and Gel and several non-prescription products, as well as Aqua Glycolic, an alpha hydroxy acid–based (AHA) skin care system; and Appearex a nail strengthening product. Merz’s original compounds and formulations are sold to medical professionals and consumers in over 90 countries and, according to Mr. Perez, sales are “roughly split evenly” between its pharmaceutical and non-pharmaceutical products.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.