Online Exclusives

BioType Skin Care

March 28, 2008

Bioelements targets unique skin needs for customized benefits.

 

BioType Skin Care


Bioelements targets unique skin needs for customized benefits.


By Joanna Cosgrove
Online Editor



Most skin falls into one of three types: dry, oily and combination – but for Bioelements, those three categories are but a small piece of a larger, more complex skincare puzzle. Client skin types are individually evaluated and “BioTyped” so aestheticians can address each unique need with a vast collection of products boasting fine natural plant extracts, trace minerals and essential oils. The company is constantly formulating new products with cutting-edge ingredients and its cleansers, toners, moisturizers and other treatments have become mainstays in spas nationwide.


A close look at many of the Colorado Springs, CO-based company’s formulations will reveal a heavy emphasis on plant botanicals. “Bioelements’ ultimate goal is to use the best possible ingredients to get the job done. It just so happens that botanical ingredients are usually the best, especially now as it is much easier to extract highly effective ingredients from plants,” explained Barbara Salomone, the company’s CEO and founder. “Bioelements places a high importance on both results and keeping skin healthy, and so we’ll use whatever type of ingredients that helps us reach that goal, whether they come from a plant, or a laboratory. But in many cases, plant extracts offer the best solutions.”


Prior to using any Bioelements skin care formulation, clients are encouraged to learn their BioType via an in-person consultation with an esthetician who, after analyzing the oil production of a client’s skin, will categorize a client into one of six BioTypes - definitely oily, moderately oily, combination/slightly oily, combination/slightly dry, moderately dry and definitely dry.


Bioelements currently counts 56 different Retail Skin Care products and 21 Professional Use Only products. And even BioTyped products can be further customized. The company offers Custom Blend Ingredients suited to cater to a client’s unique home environment, lifestyle, age and stress level. Skin care professional are able to custom blend cosmeceuticals, botanicals and aromatherapist oils into existing the company’s existing products to precisely target the exact needs of skin.


There are three cosmeceutical blends: anti-aging additive that contains peptides and “action” ingredients for anti-aging benefits; oil control concentrate which employs oil-inhibiting, bacteria-reducing ingredients for blemish- and shine-prone skin; and vitamin C blend to combat poor elasticity, wrinkles, hyperpigmentation and visible capillaries.


The six custom blend botanicals are Calm Down Booster for irritated skin; pant extract-rich Capillary Antidote; Clogged Pore Inhibitor which employs herbal extracts to normalize sebum production; Deep Hydration, Firming Complex which “helps skin cells to form collagen, elastin and Hyaluronic acid”; and Soothing Concentrate which relies on “gentle” plant extracts to rebalance overactive skin.


The aromatherapist oils are Bulgarian Rose Otto, East Indian Sandalwood and Wild French Lavender.


The company also has a Complexion Color range that spans five shades of Sheer Makeup, four shades of Mid Coverage Makeup, three shades of concealer, one powder, 11 shadows, a mascara, five blushes, 12 lipsticks, a gloss, an eyeliner and two lip liners. The products are sold in over 3000 spas across the US and range in price from $25 to $65.


Having been around since 1991, the company clearly knows how to cater to its spa clients in a market chock full of “spa” themed products. Ms. Solomone said three important elements distinguish Bioelements from other spa product companies: the implementation of custom blending, the fact that all products are tested by estheticians in Bioelements Learning Centers, and the company’s penchant for formulaic innovation.


“Bioelements was the first to use antioxidants back in 1991, topical calcium in 2003, and probiotic actives in 2006,” she pointed out. “In keeping with this tradition, our new Lutein Indoor Protective Day Crème is the first product to employ lutein in a topical crème.”


Launched in March, the company’s new Lutein Indoor Protective Day Crème shields skin from artificial indoor light, also called “visible light,” which emits high levels of blue light which penetrates all the way to the dermis level, just like UVA rays. According to the company, blue light may cause free radical damage to cell membranes, leading to accelerated skin aging. And while sunscreen protects skin from UV rays, it does nothing to ward off the damaging effects of workday exposure to blue light.


The moisturizer utilizes 100% natural lutein derived from the petal of the marigold flower. Lutein is a carotenoid, or organic pigment, found in dark leafy vegetables, egg yolks and carrots and Bioelements cited recent research published in the Journal of Skin Pharmacology and Physiology and the International Journal of Cosmetic Science which proved that this natural ingredient provides “extraordinary” antioxidant protection against environmental factors including artificial indoor lighting.


“Lutein has been specifically tested and proven to protect skin from damaging blue light,” said the company in a press release. “The natural, yellow carotenoid pigment only found in Lutein absorbs and filters out potentially damaging blue light from visible light.  Also, unlike sunscreen ingredients, Lutein has multiple benefits because it is a highly effective antioxidant that protects the skin from indoor pollution and increases skin hydration.”


The formulation also features beta glucan to “increase the skin’s resistance to oxidative stress,” and sweet almond and jojoba oils to “lock in” hydration for softer skin.


Lutein Indoor Protective Day Crème can be used in place of your regular moisturizer or custom blended with other Bioelements products to address a client’s specific skin care needs. The product is sold in a 2.5 oz. jar for $49.50 and in a six oz. professional size for use in the treatment room for $63.00.

Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.