Treat and Protect
Obagi Medical Products offer
something for everyone
By Melissa Meisel
Two slices of green apple sat on a lone plate at the table. One was rust-tipped and starting to wither; the other was fresh and shiny. Upon closer inspection, the pieces were labeled—the former was cut that morning and raw; the latter, chopped and coated with Obagi’s 10% Professional Serum.
The fruit samples were part of an informational breakfast hosted by Obagi Medical Products, Inc. on April 23 at Studio 450 in New York City. Over 50 beauty editors gathered in the loft space to hear company representatives, physicians and clients talk about the assorted offerings in the Obagi skin care systems. From the Clenziderm acne treatments to Elastiderm anti-aging products, Obagi’s product line spans all ages, from teens to Baby Boomers—and it shows in the company’s success.
Headquartered in Long Beach, CA, Obagi is a pharmaceutical company that develops, manufactures, markets and sells proprietary prescription skin care systems designed to prevent and improve common skin disorders. Dr. Zein E. Obagi created the Obagi Nu-Derm System in 1988. Dr. Obagi and his partners began manufacturing and selling the products and nine years later the company's name was changed to Obagi Medical Products, Inc. Over the years, Obagi Medical Products has developed prescription-strength skin health systems focused on preventing and/or improving skin conditions including hyperpigmentation, acne and rosacea.
|Clenziderm is for teens and other consumers with acne-prone skin.|
The purpose of the April 23 event in New York was to reintroduce the line to the media and demonstrate how Obagi products are unique to the other skin care competition. In an introduction from Danielle Hartigh, director of aesthetics marketing for Obagi, the company’s credo was summed up as “some things are best left to professionals,” and to demonstrate, live salsa dancers performed a routine.
|Elastiderm targets wrinkles.|
To show these results, three different physicians from Arizona, New York and Texas displayed “before and after” photos with live models to demonstrate the “real results.” The Clenziderm, Elastiderm and Obagi C-Rx lines were also outlined in full detail. And to further prove that “some things are best left to the professionals,” the event closed with a spin with a salsa dancer for each guest.