Online Exclusives

Treat and Protect

April 29, 2008

Obagi Medical Products offer something for everyone.

 

Treat and Protect


Obagi Medical Products offer
something for everyone



By Melissa Meisel
Associate Editor




Two slices of green apple sat on a lone plate at the table. One was rust-tipped and starting to wither; the other was fresh and shiny. Upon closer inspection, the pieces were labeled—the former was cut that morning and raw; the latter, chopped and coated with Obagi’s 10% Professional Serum.


The fruit samples were part of an informational breakfast hosted by Obagi Medical Products, Inc. on April 23 at Studio 450 in New York City. Over 50 beauty editors gathered in the loft space to hear company representatives, physicians and clients talk about the assorted offerings in the Obagi skin care systems. From the Clenziderm acne treatments to Elastiderm anti-aging products, Obagi’s product line spans all ages, from teens to Baby Boomers—and it shows in the company’s success.


Headquartered in Long Beach, CA, Obagi is a pharmaceutical company that develops, manufactures, markets and sells proprietary prescription skin care systems designed to prevent and improve common skin disorders. Dr. Zein E. Obagi created the Obagi Nu-Derm System in 1988. Dr. Obagi and his partners began manufacturing and selling the products and nine years later the company's name was changed to Obagi Medical Products, Inc. Over the years, Obagi Medical Products has developed prescription-strength skin health systems focused on preventing and/or improving skin conditions including hyperpigmentation, acne and rosacea.


Clenziderm is for teens and other consumers with acne-prone skin.
Because Obagi System products contain prescription strength formulations, the systems are only available through physicians, which include over 5,200 in the U.S. to date. Top-selling lines include Clenziderm, which treats acne, and Elastiderm, which targets wrinkles. For 2007, Obagi reported net sales of $102.6 million—an increase of 32% from the year before. For the fourth quarter and fiscal year ended Dec. 31, 2007, net sales increased 19% to $27.3 million. Based on current business trends, Obagi management estimates sales for 2008 to be in the range of $120 million to $125 million, representing a growth of 18% to 22%, respectively.


The purpose of the April 23 event in New York was to reintroduce the line to the media and demonstrate how Obagi products are unique to the other skin care competition. In an introduction from Danielle Hartigh, director of aesthetics marketing for Obagi, the company’s credo was summed up as “some things are best left to professionals,” and to demonstrate, live salsa dancers performed a routine.


Elastiderm targets wrinkles.
Following the dance show, Rick Koslowski, vice president of marketing and dermatology for Obagi, discussed the skin care market. He noted that in a survey conducted by the company, 80% of women polled said that they buy products that make their skin feel good, while only 14% purchase items that deliver results. Obagi wanted to change that—making skin care that is “based on science for real results.”


To show these results, three different physicians from Arizona, New York and Texas displayed “before and after” photos with live models to demonstrate the “real results.” The Clenziderm, Elastiderm and Obagi C-Rx lines were also outlined in full detail. And to further prove that “some things are best left to the professionals,” the event closed with a spin with a salsa dancer for each guest.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.