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Desert Essence Launches an Organics Range



Organic ingredients deliver wholesome healing.



Published May 30, 2008
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Desert Essence Launches an Organics Range

 

Desert Essence Launches
An Organics Range


Organic ingredients deliver wholesome healing.



By Joanna Cosgrove
Online Editor



Desert Essence, the New York-based natural personal care products arm of the nutritional supplement company, Country Life, recently added to its extensive line up of hair care, skin care, oral care and baby care product lines with the debut of Organics, a collection of shampoos, face and body lotions that feature organic ingredients such as Bulgarian lavender, pistachio nut oil, pumpkin seed oil, black and green teas and shea butter to pamper and soothe the body. The Organics line also includes a fragrance free range of organic products for consumers who prefer to use pamper their skin with products that don’t have any scent.


“At Desert Essence, we believe that natural health is important inside and out. We use natural and organic ingredients to ensure that consumers get pure, high-quality personal care products they can trust.” said Jodi Drexler Billet, executive vice president of the 36 year old, family-owned company. “We all grew up eating organic and living a healthy lifestyle.  It has always been our personal and professional dedication to this type of lifestyle that has been our reasoning for choosing all-natural products and created the Desert Essence Organics line.


The line is 100% vegan and is wheat and gluten free. It has no parabens, no sodium laurel/laureth sulfates, no phthalates, no artificial fragrances or colors, no silicones, no EDTA, no glycols and no petroleum-based ingredients. The products are cruelty free and biodegradable and positioned to be “good for you and good for the planet.”


The 30-product line consists of five hand and body lotions, seven body washes, one hand repair cream and one food repair cream. The hand and body lotions contain a bevy of organic moisturizers such as jojoba, sunflower and coconut oils plus emollient butter to penetrate and hydrate parched skin. For hands in need of intensive moisturizing, the company offers Pumpkin Hand Repair Cream which moisturizes with Organic Jojoba Oil, heals with organic Pumpkin Seed Oil, which naturally contains high levels of vitamins A, C, E and K, plus zinc, and repairs with a proprietary blend of Organic Pumpkin Seed and Licorice Leaf extracts “to even skin tone and fade the appearance of age spots on the hands.”


The company formulated its Pistachio Foot Repair Cream to contain a high concentration of Organic sweet almond, pistachio nut and macadamia nut oils to smooth and soothe tired feet in need of extra pampering.


Desert Essence Organic body washes are enriched with natural and botanical ingredients to gently cleanse the body while hydrating, calming, repairing and refreshing the skin. Formulations include Grapefruit seed extract and alpha hydroxy acids.


The Almond Hydrating Body Wash combines organic almond extract and almond oil to nourish the skin with high levels of vitamins A, E and B. Vanilla Chai Repairing Body Wash is enriched with organic black and green teas that protect and repair the skin. Coconut Refreshing Body Wash is infused with moisturizing organic coconut oil to alleviate skin dryness. The Bulgarian Lavender Calming Body Wash is saturated with lavender essential oil to impart a sense of relaxation into the bathing and showering experience. The Body Wash line includes three additional varieties: revitalizing Green Apple and Ginger, anti-oxidant rich Italian Red Grape and Red Raspberry, which contains organic red raspberry leaf extract which naturally boasts vitamins A and C, calcium and magnesium content.


The hair portion of the line is comprised of four fruity and fragrant shampoos and conditioner duos. Three of the shampoo and conditioner duos echo the scents of the aforementioned body washes - Green Apple & Ginger, Italian Red Grape and Red Raspberry. The Lemon Tea Tree duo rounds out the company’s hair care category as a “gentle but effective cleansing system based on coconut oil and sugar cleansers.”  The formula contains leptospermum petersonii oil, a species of tea tree oil that retains the antiseptic qualities of traditional tea tree but smells like lemons, organic Australian tea tree leaf oil and organic jojoba seed oil.


The four products in the brand’s face category span Age Reversal Pomegranate Facial Cleansing Gel, Eye Serum and Face Serum, as well as a SPF 30 Mineral Sunscreen.


“The Age Reversal Pomegranate Mineral Sunscreen contains vitamin E which protects against the drying effect of the sun and reduces the appearance of wrinkles,” said Ms. Drexler Billet. “Grape seed extract helps prevent the signs of aging and the pomegranate extract contains antioxidant-rich ellagic acid polyphenols that support healthy skin tone and texture.”


The latest extension to the Organics range is Pure, a lineup of four unscented products—a hand and body lotion, body wash, shampoo and conditioner—that are enriched with natural botanicals to nourish the hair and skin. The shampoo and conditioner provide moisture, minerals and vitamins that “hair needs to grow stronger” by way of ingredients like organic green tea, organic jojoba oil which leaves the scalp moisturized and revitalized, and organic kelp extract that strengthens each strand of hair.


Desert Essence Organics Pure body wash and lotion are enriched with synergistic combination of organic green tea, organic jojoba oil and organic sunflower oil to leave the skin feeling soft and silky. Each product in the Pure line retails for $8.99.


Both the Desert Essence Organics and Pure lines are available at Whole Food Markets and at health stores nationwide.


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