Online Exclusives

Island Style

May 30, 2008

Tone debuts new collection, honors talent at Gen Art in NYC

 

 Tone Nourishing Almond Milk.

Island Style


Tone debuts new collection, honors talent at Gen Art in NYC.



By Melissa Meisel
Associate Editor



The weather was anything but spring-like, but beauty insiders were whisked away to a tropical retreat as Tone unveiled the latest addition to its product family, Tone Nourishing Almond Milk, at a cocktail reception in New York City on May 19. The soiree was part of the GenArt Styles Event—a fashion and awards show sponsored by Botox celebrating the latest in upcoming designers from around the globe—held at the Hammerstein Ballroom that evening. Sophia Bush, star of the CW’s “One Tree Hill,” also made an appearance as presenter of the $10,000 Tone Fashion Vision Award for emerging designers, which went to Jolibe later on at the awards show.


Under the ornate antique ceilings at Hammerstein, beauty editors sipped ocean-tinted cocktails and snacked on gourmet hors d'oeuvres while surveying this new island-inspired scent selection from Tone. Milk has many beauty benefits on the body and the new product line pampers the skin with a formula of milk protein and vitamin A and E complex, according to the company.


Tone—whose tagline is “Never Dull”—also celebrated a new paisley packaging design with the Almond Milk collection. Espresso hues with accents of blue, pink and gold were chosen to complement the boudoirs of today’s trendsetters, according to the company. The party room was decorated in neutral hues to offset the modern color combinations of the new Almond Milk products on display.


"We created this playful, feminine line with the sassy fashionista in mind," says Ryan Gaspar, brand manager for Tone. "It made perfect sense to collaborate with GenArt in celebration of fashion and emerging talent."


"I'm thrilled to help Tone launch this new line. Women feel fabulous putting on that perfect outfit, or slipping into an incredible pair of heels," says Ms. Bush. "I think we should start feeling fabulous as soon as we begin our day, with beauty products that feel like fashion accessories, too!"


Tone Almond Milk body wash joins the family of Tone body washes, which includes Tahitian Vanilla and Orchid, enriched with seven botanical extracts, as well as the Sugar Glow Exfoliating formula, infused with real sugar and moisturizing glycerin. The Almond Milk formulation is available in a body wash ($3.99), body bar ($2.19/$4.49) or liquid hand soap ($2.29) at mass marketers in the U.S. and Canada.


More info: www.toneskincare.com

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