Online Exclusives

Effective Beauty, Made Simple

June 30, 2008

Y.E.S. makes great skin easy and affordable.

Effective Beauty, Made Simple

Y.E.S. makes great skin easy and affordable.

By Joanna Cosgrove
Online Editor

Coco Chanel once said, “Nature gives you the face you have at 20; it is up to you to merit the face you have at 50.” While science has not yet discovered the fountain of youth, Y.E.S. Young Essential Skincare’s Anti-Aging Serum and Rejuvenating Moisture Cream promises to erase the signs of aging from the face with results evident after the very first application. The products are a two-step beauty regimen formulated to improve skin firmness, tone and texture, and also to diminish the appearance of fine lines and wrinkles via CP24-Complex, a proprietary ingredient that the company said is clinically proven to increase cellular proliferation by 250% in 24 hours.

The line was conceived of by Linda Eastwood, CEO of the New York-based company and author of the book, Simple Solutions for Women! (diet & exercise not required), and spent two years in development.

The concept of skin serums has come into its own in recent years. Y.E.S. Anti-Aging Serum (1 oz/30 ml, $60) is formulated for all skin types. The first step in the two-step process, this serum is formulated to reduce the appearance of fine lines and wrinkles, rejuvenate sun-aged skin, stimulate cell renewal, boost collagen, tone and tighten and smooth and brighten skin. It is said to optimize skin hydration, while being both antimicrobial and antibacterial.

Step two in the process is Y.E.S. Rejuvenating Moisture Cream (2 oz/60 ml, $55), which, with a cream/gel consistency, works to perfect the skin, stimulating new cell production and bringing new younger cells to the surface. The proprietary formulation is rich in seabuckthorn, which is said to be instrumental in promoting cell tissue regeneration; all-natural organic botanicals, pentapeptides, antioxidant vitamins, collagen builders and minerals, along with amino acids to help the skin to renew, repair and protect itself.  

In a market chock full of anti-aging preparations, Ms. Eastwood said the primary point of difference separating her product duo from the competition is the delivery system.

“Without molecular compatibility to human tissue products will sit on the surface, pretending to work,” she said. “Due to the effectiveness of our CP24-Complex the delivery system exclusive to the Y.E.S. line; when used in conjunction with cosmetic procedures have been known to speed up the recovery time.”

Both of the Y.E.S. formulas were developed to penetrate skin deeply and quickly going to work immediately not leaving a greasy residue on the skin’s surface.  

“As a matter of fact with our ‘one, two punch’ the texture of the skin will perform better than skin ‘fillers’ without the use of silicone; thereby leaving a smooth canvas with or without makeup,” pointed out Ms. Eastwood.

The line’s simple two-step approach was also a careful consideration on the part of the line’s creator.  

“We respect the limited time women have to pamper themselves yet they want to look good,” commented Ms. Eastwood. “It’s very frustrating to all of us to search for items that we can count on and end up with a drawer full of products that just don’t work.  Our customers tell us that they will use a cotton swab to get every last drop out of the jar!”

Ms. Eastwood said the company is working on several additions, including a cleanser and treatment mask, to round out the line that will also take into account the limited time women want to spend taking care of their skin.

“These will be in keeping with our philosophy that time is precious; so keeping it simple is very important; we don’t want to bog you down with more to do yet we aspire to making women look and feel beautiful,” said Ms. Eastwood. “We will continue to develop high performance easy routines to ward off the signs of aging.”

Y.E.S. Young Essential Skincare products are currently available on the company’s website (, and Ms. Eastwood said they will soon be available in medical spas around the country.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.