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Ready, Set-Go

August 4, 2008

Napoleon Perdis launches NP Set collection with Target

Ready, Set—Go!

Napoleon Perdis launches NP Set collection with Target

By Melissa Meisel
Associate Editor

What’s got 83 SKUs, available at one of the top bargain retailers nationwide and is aimed toward glamour girls on the go? The new mass market makeup collection, NP Set for Target from Napoleon Perdis for Fall 2008.

“Think rich colors, cool trends and fix-it products that are easy to use,” said Mr. Perdis of the new line. Touted for its easy-to-use products, affordable price points and multi-hued color options, NP Set is aimed at time-pressed, style-savvy women craving high-end beauty  buys on a budget. “I was motivated by the challenge of creating a prestige makeup collection for the discerning shopper who refuses to sacrifice quality for price,” he said.

Drawing inspiration from the world’s fashion capitals, with products named for notable destinations, the extensive color cosmetics collection includes lip and eye colors, foundations, concealers and powders as well as brushes. It is also 98% paraben-free and lets consumers know “what’s in it for me” with a list of all active ingredients contained in each product. To catch the eye of the sassy shopper, NP Set also features art-inspired packaging—graphic white boxes splashed with vibrant palm trees and star motifs concealed within the box.

The line will retail through 1,400 Target stores, as well an e-commerce website, Target selected the brand as one of its new breakthrough “masstige” beauty launches. Prices range from $12-$30.

The past year has been favorable to the Australian native and seasoned makeup artist. Besides launching NP Set, the company will reprise its role as official makeup partner to the Primetime Emmy Awards. The company is also celebrating the fifth anniversary of the release of its cult classic, Auto-Pilot Pre-Foundation Primer, with the appointment of model-turned-DJ Sky Nellor as the face of a new marketing campaign.

With four concept stores in California, the beauty brand continues its association with electronic retailer HSN. The company currently has 59 stand-alone concept stores and over 800 point-of-sale locations across Australia and New Zealand and 63 independents in the U.S. In 2006, Napoleon Perdis expanded into Canada as well. Since its launch in 2005, the brand has gained an impressive celebrity clientele that includes Evangeline Lilly, Winona Ryder, LeAnn Rimes, Rose McGowan and Amanda Bynes, among others.

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