Online Exclusives

Ancient Elixir of Love

September 3, 2008

Ancient Elixir of Love

Lumar’s “Aphrodisiac” draws its inspiration from an ancient royal bath oil recipe.

By Joanna Cosgrove
Online Editor

In the eyes of the ancients, perfumed oils and balms were highly sought-after treasures that epitomized luxury and prestige. These early fragrances were characterized by lush florals, heady spices and exotic oils. Aphrodisiac, a fragrance from niche fragrance manufacturer and distributor, Lumar of Beverly Hills, Inc., pays homage to fragrance’s rich and luxurious heritage. The scent, described as an “exotic, invigorating and sensual blend,” features myriad luxurious natural ingredients that were also marquis components in the baths of ancient royalty.

The fragrance was the brainchild of Lusina Yaraliantz, president and chief executive officer of Lumar. Bored by the “sea of monotony” at the fragrance counter, Ms. Yaraliantz was motivated to create a distinctly feminine and seductive scent. In her research, she was inspired by an ancient royalty bath oil recipe renowned for its aphrodisiac qualities.

“Femininity was made sure to be preserved by women amongst all the other responsibilities bared,” she said regarding the ancient use of aphrodisiac potions. “The job of Aphrodisiac (the fragrance) is to deliver this same kind of femininity to current businesswomen who do not have the time and energy to invest in preserving their femininity.”

Historically-Steeped Ingredients

Ms. Yaraliantz invested three years researching the history of the ingredients used in her fragrance, and another two developing her fragrance into the perfect scent, which she named after the Greek goddess of love. Aphrodisiac is steeped in the heady luxury of rose petals, white tuberose and amber.

According to the company, top notes of white rose petals, neroli, mimosa and orange blossom imbue a sweet aroma and invoke “feelings of love and intimacy.” Heart notes of lily of the valley and tonka are blended with white tuberose, a “carnal scent” and “a natural aphrodisiac that has been used for centuries to induce relaxation.” The base note of amber is delivers a light and musky quality that is “renowned for its sensual properties and ability to calm the mind.” It is combined with coffee flower, hibiscus seeds and patchouli.

“The unique ingredients in Aphrodisiac were selected because of their ability to increase confidence and desirability,” said Ms. Yaraliantz. “Aphrodisiac allows women to be seductive and feel sensual again.”

She added that the fragrance is very true to something that might actually have been used by renowned ancient beauties like Cleopatra or Nefertiti.

“An early carving that is now in the Louvre shows (the) gathering many of our ingredient flowers,” she said. “These flowers appeared in many scenes in stone hieroglyphics on tombs and temples as well as in papyrus records.”

Although Aphrodisiac scent profile has very ancient roots, Ms. Yaraliantz is confident about its ability to transcend and appeal to the modern women (and men) of today, noting that the feeling of femininity, confidence and seductiveness are all qualities that have stood the test of time.

The research that went into this fragrance’s ingredients, had whetted Lumar’s appetite to formulate future similar historically-inspired fragrances, although Ms. Yaraliantz did not elaborate on the types of fragrances the company might create.

At present, Aphrodisiac is complemented by an ancillary perfumed silk body lotion, a “silky formula” that “restructures the skin while providing a smooth feel and light scent.”

Aphrodisiac from Lumar Beverly Hills Eau de Parfum (3.4 oz) was launched in 2006 and retails for $92. Aphrodisiac Perfumed Silk Body Lotion (7 oz) retails for $48. The products are sold worldwide in a variety of specialty boutiques.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending their money and how they’re cleaning clothes is chan

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 9, 2016
    CEW and NPD present their beauty industry review and preview.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 8, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Play Misty for Me

    Play Misty for Me

    Christine Esposito, Associate Editor||November 30, 2015
    Body mists for men and women continue to be the hottest commodities in the mass fragrance market.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Lux in Flux

    Lux in Flux

    Tom Branna, Editorial Director||July 6, 2015
    FIT graduates detail the changes impacting the global cosmetics industry.

  • Are You for Real?

    Are You for Real?

    June 22, 2015
    Counterfeit cosmetics and pseudo scents permeate the internet; here's how brands can protect themselves.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • More than Moisture

    More than Moisture

    May 25, 2015
    With diabetes so prevalent in the US, a new Eucerin line is meeting the unique needs of diabetic skin.