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Ancient Elixir of Love

September 3, 2008

Ancient Elixir of Love

Lumar’s “Aphrodisiac” draws its inspiration from an ancient royal bath oil recipe.

By Joanna Cosgrove
Online Editor

In the eyes of the ancients, perfumed oils and balms were highly sought-after treasures that epitomized luxury and prestige. These early fragrances were characterized by lush florals, heady spices and exotic oils. Aphrodisiac, a fragrance from niche fragrance manufacturer and distributor, Lumar of Beverly Hills, Inc., pays homage to fragrance’s rich and luxurious heritage. The scent, described as an “exotic, invigorating and sensual blend,” features myriad luxurious natural ingredients that were also marquis components in the baths of ancient royalty.

The fragrance was the brainchild of Lusina Yaraliantz, president and chief executive officer of Lumar. Bored by the “sea of monotony” at the fragrance counter, Ms. Yaraliantz was motivated to create a distinctly feminine and seductive scent. In her research, she was inspired by an ancient royalty bath oil recipe renowned for its aphrodisiac qualities.

“Femininity was made sure to be preserved by women amongst all the other responsibilities bared,” she said regarding the ancient use of aphrodisiac potions. “The job of Aphrodisiac (the fragrance) is to deliver this same kind of femininity to current businesswomen who do not have the time and energy to invest in preserving their femininity.”

Historically-Steeped Ingredients

Ms. Yaraliantz invested three years researching the history of the ingredients used in her fragrance, and another two developing her fragrance into the perfect scent, which she named after the Greek goddess of love. Aphrodisiac is steeped in the heady luxury of rose petals, white tuberose and amber.

According to the company, top notes of white rose petals, neroli, mimosa and orange blossom imbue a sweet aroma and invoke “feelings of love and intimacy.” Heart notes of lily of the valley and tonka are blended with white tuberose, a “carnal scent” and “a natural aphrodisiac that has been used for centuries to induce relaxation.” The base note of amber is delivers a light and musky quality that is “renowned for its sensual properties and ability to calm the mind.” It is combined with coffee flower, hibiscus seeds and patchouli.

“The unique ingredients in Aphrodisiac were selected because of their ability to increase confidence and desirability,” said Ms. Yaraliantz. “Aphrodisiac allows women to be seductive and feel sensual again.”

She added that the fragrance is very true to something that might actually have been used by renowned ancient beauties like Cleopatra or Nefertiti.

“An early carving that is now in the Louvre shows (the) gathering many of our ingredient flowers,” she said. “These flowers appeared in many scenes in stone hieroglyphics on tombs and temples as well as in papyrus records.”

Although Aphrodisiac scent profile has very ancient roots, Ms. Yaraliantz is confident about its ability to transcend and appeal to the modern women (and men) of today, noting that the feeling of femininity, confidence and seductiveness are all qualities that have stood the test of time.

The research that went into this fragrance’s ingredients, had whetted Lumar’s appetite to formulate future similar historically-inspired fragrances, although Ms. Yaraliantz did not elaborate on the types of fragrances the company might create.

At present, Aphrodisiac is complemented by an ancillary perfumed silk body lotion, a “silky formula” that “restructures the skin while providing a smooth feel and light scent.”

Aphrodisiac from Lumar Beverly Hills Eau de Parfum (3.4 oz) was launched in 2006 and retails for $92. Aphrodisiac Perfumed Silk Body Lotion (7 oz) retails for $48. The products are sold worldwide in a variety of specialty boutiques.

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