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Nature + Innovation + Inspiration

September 3, 2008

Free of frills, Clean Logic bath and body products fuse minimalism with functionality.

Nature + Innovation + Inspiration

Free of frills, Clean Logic bath and body products fuse minimalism with functionality.  

By Joanna Cosgrove
Online Editor

At first glance, the packaging for Clean Logic bath and body products seems to be missing something. There are no flashy graphics or bold text. In fact, the packaging is purposefully characterized by a surprising amount of blank space that, according to the company’s Emilio Smeke, vice president/product development, “allow(s) silence to drive our energy into a very clean sense of mind, body and soul.”

Clean Logic doesn't rely on flashy packaging.
The ingredients inside the packaging follow suit with each pared down body wash, lotion and soap formulation centered on the synergy of two natural ingredients paired to imbue refreshment, relaxation and enjoyment.

The Clean Logic line is comprised of body washes, body lotions, soap sponges and bath accessories. Each of the six 11.5 fl. oz. body washes and body lotions formulations ($12.99 each) are free of parabens and are hallmarked by the use of Nopal extract, an indigenous, fragrance-free Mexican plant that has “been used for centuries to cure an array of ailments," according to the company.

Most notably, according to the company, Nopal is known for its “deep healing and anti-inflammatory properties with antioxidants that can help neutralize the harmful effects daily activities and stress can have on the skin. Nopal can even help to prevent wrinkles, balance skin tone and moisturize to keep skin looking youthful.” Clean Logic’s body washes are available in three invigorating scents: Refresh with Nopal and spearmint extracts, Enjoy with Nopal, sugar and rice extracts, and Relax with Nopal and orange blossom extracts.

Although the average consumer might be unacquainted with Nopal, Mr. Smeke is confident that it is be the type of ingredient with resonance.

“Nopal is a cactus that has been in Mexico for centuries—even since the Aztecs ruled the big Tenochtitlan. We believe there is a reason for this and to this day indigenous people in Mexico use this cactus for healing, although there is not currently any medical validation,” he explained. “Holistic healing with the Nopal cactus takes place as it enters the body, either when you eat it, drink it or rub it on your skin—which helps to stretch the top layer of the skin (epidermis).”

Smart Exfoliators

Clean Logic complemented its body wash and body lotion product family with a line of unique Soap Sponges. The product consists of a convenient sponge that is injection-filled with a moisturizing glycerin soap for two-in-one gentle cleansing and exfoliating. The sponge is made with an odor-killing antimicrobial technology that resists mold and bacteria which can plague traditional sponges and loofahs.

“We know that some people love soaps and some people love loofahs so we created the Soap with a Sponge inside,” commented Mr. Smeke. “Our Soap Sponges commonly last a bit longer than a month, depending on how often you shower.”

Clean Logic’s 4.9 oz. Soap Sponges are available in four warm, calming scents—Cucumber Melon, Lavender, Peach Berry and Warm Vanilla—and retail for $6.99.

The Soap Sponges are packaged in a soap dish that “helps preserve” the soap while keeping the consumer’s shower free of soap residue build-up.

The company also offers a range of exfoliating bath cloths, gloves, mitts and sponges made with the same antimicrobial protection.

Products with a Purpose

Clean Logic’s straightforward formulations and uncluttered packaging aesthetic were borne out of “many disciplines of art, minimalism, functionality, intelligence and the idea of spaces,” said Mr. Smeke. The bottles, which feature Braille, were also inspired by the Inspiration Foundation, a non-profit organization Clean Logic created to help the visually and physically disabled become more independent. The company donates a portion of the profits from all Clean Logic sales and also raises outside donations to support the foundation.

Mr. Smeke said the line does not have a target consumer, per se.

“Although, we have discovered that women ages 18-54 are most devoted to bath and body care and want to keep on looking beautiful account for the majority of our customer base…we attempt to place the categories of gender, age, belief, etc. to the side,” he commented.

“We focus more on the fact that we all shower—hopefully—and are in contact with our emotions, all the while being reminded that water is vital to our lives.”

In terms of what’s next for Clean Logic, Mr. Smeke said the company spends the bulk of its time in the laboratory “creating” and is currently working on developing new bath and body care formulas that “mark a return to the basics, without all the chemicals.”

Clean Logic bath and body products are sold in a variety of beauty and specialty stores, as well as on the company’s website.

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