Online Exclusives

When Soap Becomes Art

September 30, 2008

Iconic brands move from the soap dish to the art world.

When Soap Becomes Art



Iconic brands move from the soap dish to the art world.



By Christine Esposito
Associate Editor



Nothing says you’ve made it like being presented with a bust of yourself—especially one made of Ivory soap.


That’s just what VH1’s Alison Becker was given when she came to Cincinnati in early September to shoot an episode of VH1's Top 20 Video Countdown. The VH1 production team shot an array of Cincinnati landmarks, including one in which Ms. Becker—and her Ivory soap likeness—are on the deck of City View Tavern with the world headquarters of P&G in the background.


Alison Becker was beside herself during her visit to P&G.
Carved by Robert Kling, a former master sculptor for Hasbro, the Ivory masterpiece weighed 40 pounds and took 15 hours to perfect. Jessica Hansman, brand manager, and Gabriel Hankin, assistant brand manager for Ivory soap, were on hand to present it to Ms. Becker.


Created in 1879 by James N. Gamble, Ivory soap—touted as 99.99% pure—has been a family favorite ever since. Yet the venerable P&G product isn’t the only bar making waves outside the washroom. Another soap has art aficionados in a lather in New York City.

    
On display at the Reeves Contemporary gallery is Ambrosia, an art installation that uses 20,000 Neutrogena facial cleansing bars. Artist Danielle Julian-Norton used the well recognized amber bar soaps to create 7-foot high walls that run 40 feet long and 12 feet wide in a wave-like shape. Not only do viewers see how a simple object can create a beautiful and unique environment, but the soap’s scent and translucency are said to add to the experience.

    
Danielle Julian-Norton created a striking sculpture with Neutrogena's Amber Bar.
"We are excited to support and help bring to fruition this unique display of art. The Neutrogena Amber Bar has always been an iconic symbol, and we are overwhelmed to see how this installation has captured an entire sensory experience," said Stefano Curti, general manager of Neutrogena.

    
"It is the clean identity, amber color, fresh scent, bodily reference, striking surface and translucent aesthetic that inspired me to create Ambrosia," Ms. Norton said in a statement. "Without the support of Neutrogena I would not have been able to create such a large scale installation with these exceptional properties."

    
To further support Ambrosia, Neutrogena is making a donation to the Rush Philanthropic Arts Foundation in honor of each guest who visits the installation for the duration of the exhibition, which runs until Oct. 4.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • The Right Choice

    The Right Choice

    Nancy Jeffries, Contributing Editor||May 28, 2015
    The CEW Insiders's Choice Beauty Awards

  • More than Moisture

    More than Moisture

    May 25, 2015
    With diabetes so prevalent in the US, a new Eucerin line is meeting the unique needs of diabetic skin.

  • Johnson’s Making a Splash

    Johnson’s Making a Splash

    May 18, 2015
    J&J’s So Much More campaign aims to raise awareness regarding the importance of bath time.

  • Thousands Flock to NYSCC Suppliers

    Thousands Flock to NYSCC Suppliers' Day

    May 18, 2015
    Once again, the cosmetic world meets in Edison, NJ.