Online Exclusives

Lash Repair

November 4, 2008

RapidLash helps build thicker, longer, healthier lashes.

Lash Repair



RapidLash helps build thicker, longer, healthier lashes.


Joanna Cosgrove
Online Editor



In a time when lush lashes usually involve synthetic falsies and glue, skin care expert Robert Trow has developed a product that encourages natural lash and brow growth. RapidLash is a topical formula that’s applied to the eyes like eyeliner at bedtime. The formula is comprised of a potent cocktail of essential proteins, vitamins, moisturizing and rejuvenating ingredients that replenish and strengthen the structure of each strand of thin, sparse eyebrows and thin, brittle or short lashes while adding shine and elasticity. With one application per day, in 30 days the company promises the product will improve the appearance of thin, sparse eyebrows, and help transform thin, brittle or short lashes into thicker, longer, healthier-looking lashes and brows.


Robert Trow, CEO of RapidLash, located in Mashpee, MA, said he was surprised “at the broad range of men and women of all ages who have flocked to purchase this product,” and noted that there has been as much interest in it for brows as there has been for lashes.


RapidLash’s clear, transparent formulation. It features a complex collection of ingredients that replenish, rejuvenate and fortify each strand, provides hydration, strength, shine and elasticitt.

The product is “a myriad of potent cocktails of peptides, vitamins, minerals and botanicals, plus a trade secret here and there,” said Mr. Trow. “The whole is dramatically greater than the sum of its parts.”


The product contains bioengineered octa/copper/oligo peptides, an “effective combination of amino acids,” to help “amplify volume by strengthening and rejuvenating” lashes and brows, and isopropyl cloprostenate, a fatty acid derivative, to help “promote cell regeneration.” The formula also contains water-binding sodium hyaluronate, biotin, panthenol, hydrating panthethine and hydrolyzed glycosaminoglycans. In addition, allantoin (from comfrey) and dipotassium glycyrrhizate (licorice extract) help soothe, brighten and protect, while  the essential fatty acids, minerals, vitamins, amino acids and phytosterols in curcurbita pepo seed extract (pumpkin seed extract) fortify and nourish lashes to replenish volume.


To apply RapidLash, consumers should start with a clean, dry eye area. Using the applicator brush, RapidLash is applied to the base of the upper eyelashes starting from the inner corner of the eye to the outer corner, as if applying liquid eyeliner. RapidLash can also be applied to the lower lash line. The product should be used once daily in the evening before bedtime.


If applied according to the directions, one container of RapidLash should last approximately one to two months.


RapidLash has been ophthalmologist-tested and found to be safe and non-irritating, even for contact lens wearers and consumers wearing eyelash extensions. While the product is not in intended to darken the skin, a small number of consumers have reported a faint darkening of the lash line, similar to eyeliner.


According to the company, those who have undergone treatments such as radiation and are dealing with sparse eyelashes and brows have also benefitted from regular use of RapidLash.


RapidLash retails for $49.95 and is sold in a variety of spas, salons, medical spas and retail outlets. “Our goal was to make an extraordinary efficacious product widely available,” commented Mr. Trow. “Its competitors retail for between $125 and $160. Price and efficacy are a dynamic combination.”

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Game Face

    Game Face

    Christine Esposito, Associate Editor||August 3, 2015
    Meet the team behind Sweat Cosmetics, a new line of makeup built for more than a walk in the park.