Online Exclusives

Lash Repair

November 4, 2008

RapidLash helps build thicker, longer, healthier lashes.

Lash Repair

RapidLash helps build thicker, longer, healthier lashes.

Joanna Cosgrove
Online Editor

In a time when lush lashes usually involve synthetic falsies and glue, skin care expert Robert Trow has developed a product that encourages natural lash and brow growth. RapidLash is a topical formula that’s applied to the eyes like eyeliner at bedtime. The formula is comprised of a potent cocktail of essential proteins, vitamins, moisturizing and rejuvenating ingredients that replenish and strengthen the structure of each strand of thin, sparse eyebrows and thin, brittle or short lashes while adding shine and elasticity. With one application per day, in 30 days the company promises the product will improve the appearance of thin, sparse eyebrows, and help transform thin, brittle or short lashes into thicker, longer, healthier-looking lashes and brows.

Robert Trow, CEO of RapidLash, located in Mashpee, MA, said he was surprised “at the broad range of men and women of all ages who have flocked to purchase this product,” and noted that there has been as much interest in it for brows as there has been for lashes.

RapidLash’s clear, transparent formulation. It features a complex collection of ingredients that replenish, rejuvenate and fortify each strand, provides hydration, strength, shine and elasticitt.

The product is “a myriad of potent cocktails of peptides, vitamins, minerals and botanicals, plus a trade secret here and there,” said Mr. Trow. “The whole is dramatically greater than the sum of its parts.”

The product contains bioengineered octa/copper/oligo peptides, an “effective combination of amino acids,” to help “amplify volume by strengthening and rejuvenating” lashes and brows, and isopropyl cloprostenate, a fatty acid derivative, to help “promote cell regeneration.” The formula also contains water-binding sodium hyaluronate, biotin, panthenol, hydrating panthethine and hydrolyzed glycosaminoglycans. In addition, allantoin (from comfrey) and dipotassium glycyrrhizate (licorice extract) help soothe, brighten and protect, while  the essential fatty acids, minerals, vitamins, amino acids and phytosterols in curcurbita pepo seed extract (pumpkin seed extract) fortify and nourish lashes to replenish volume.

To apply RapidLash, consumers should start with a clean, dry eye area. Using the applicator brush, RapidLash is applied to the base of the upper eyelashes starting from the inner corner of the eye to the outer corner, as if applying liquid eyeliner. RapidLash can also be applied to the lower lash line. The product should be used once daily in the evening before bedtime.

If applied according to the directions, one container of RapidLash should last approximately one to two months.

RapidLash has been ophthalmologist-tested and found to be safe and non-irritating, even for contact lens wearers and consumers wearing eyelash extensions. While the product is not in intended to darken the skin, a small number of consumers have reported a faint darkening of the lash line, similar to eyeliner.

According to the company, those who have undergone treatments such as radiation and are dealing with sparse eyelashes and brows have also benefitted from regular use of RapidLash.

RapidLash retails for $49.95 and is sold in a variety of spas, salons, medical spas and retail outlets. “Our goal was to make an extraordinary efficacious product widely available,” commented Mr. Trow. “Its competitors retail for between $125 and $160. Price and efficacy are a dynamic combination.”

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