Online Exclusives

Lash Repair

November 4, 2008

RapidLash helps build thicker, longer, healthier lashes.

Lash Repair



RapidLash helps build thicker, longer, healthier lashes.


Joanna Cosgrove
Online Editor



In a time when lush lashes usually involve synthetic falsies and glue, skin care expert Robert Trow has developed a product that encourages natural lash and brow growth. RapidLash is a topical formula that’s applied to the eyes like eyeliner at bedtime. The formula is comprised of a potent cocktail of essential proteins, vitamins, moisturizing and rejuvenating ingredients that replenish and strengthen the structure of each strand of thin, sparse eyebrows and thin, brittle or short lashes while adding shine and elasticity. With one application per day, in 30 days the company promises the product will improve the appearance of thin, sparse eyebrows, and help transform thin, brittle or short lashes into thicker, longer, healthier-looking lashes and brows.


Robert Trow, CEO of RapidLash, located in Mashpee, MA, said he was surprised “at the broad range of men and women of all ages who have flocked to purchase this product,” and noted that there has been as much interest in it for brows as there has been for lashes.


RapidLash’s clear, transparent formulation. It features a complex collection of ingredients that replenish, rejuvenate and fortify each strand, provides hydration, strength, shine and elasticitt.

The product is “a myriad of potent cocktails of peptides, vitamins, minerals and botanicals, plus a trade secret here and there,” said Mr. Trow. “The whole is dramatically greater than the sum of its parts.”


The product contains bioengineered octa/copper/oligo peptides, an “effective combination of amino acids,” to help “amplify volume by strengthening and rejuvenating” lashes and brows, and isopropyl cloprostenate, a fatty acid derivative, to help “promote cell regeneration.” The formula also contains water-binding sodium hyaluronate, biotin, panthenol, hydrating panthethine and hydrolyzed glycosaminoglycans. In addition, allantoin (from comfrey) and dipotassium glycyrrhizate (licorice extract) help soothe, brighten and protect, while  the essential fatty acids, minerals, vitamins, amino acids and phytosterols in curcurbita pepo seed extract (pumpkin seed extract) fortify and nourish lashes to replenish volume.


To apply RapidLash, consumers should start with a clean, dry eye area. Using the applicator brush, RapidLash is applied to the base of the upper eyelashes starting from the inner corner of the eye to the outer corner, as if applying liquid eyeliner. RapidLash can also be applied to the lower lash line. The product should be used once daily in the evening before bedtime.


If applied according to the directions, one container of RapidLash should last approximately one to two months.


RapidLash has been ophthalmologist-tested and found to be safe and non-irritating, even for contact lens wearers and consumers wearing eyelash extensions. While the product is not in intended to darken the skin, a small number of consumers have reported a faint darkening of the lash line, similar to eyeliner.


According to the company, those who have undergone treatments such as radiation and are dealing with sparse eyelashes and brows have also benefitted from regular use of RapidLash.


RapidLash retails for $49.95 and is sold in a variety of spas, salons, medical spas and retail outlets. “Our goal was to make an extraordinary efficacious product widely available,” commented Mr. Trow. “Its competitors retail for between $125 and $160. Price and efficacy are a dynamic combination.”

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.