Online Exclusives

Warmed Soy Oil for Softer SkinWarmed Soy Oil for Softer Skin

November 4, 2008

Soypure Luxury Products drew inspired from jewelry and candle makers.

Warmed Soy Oil for Softer Skin

Soypure Luxury Products drew inspired from jewelry and candle makers.

By Joanna Cosgrove
Online Editor

For 25 years, Michael Goldenberg has been a devoted environmentalist and expert in the controlled heating of precious metals as chief executive officer of Jewelers’ Solder Supply Inc. During that time he became convinced that just as gentle, controlled heating increased the luster and smooth finish of jewelry, uniform gentle heating could melt soy wax into whisper light, smooth oil to create an ultimately penetrative skin care product. He became intrigued by the supple, luxuriously soft and wrinkle free hands of soy candle makers who regularly dipped their hands into molten soy wax and worked laboriously to develop a controlled heating device that would transform the soy wax to help the skin detoxify from pollutants and enhance the effects of moisturizing. The result is The Revitalizer, a warming device that quickly and safely warms the company’s all-natural Soypure Age Reversing Soy Treatment Discs with an affordable, renewable, zero emissions heat source – a tea light – to treat the face, hands and body.

“I was fascinated by the studies of what topically applied soy does for the skin, and was disappointed to find that existing skin care products only contained negligible amounts. Thus, I set about creating products with large doses of unprocessed soy to make available the benefits to all consumers,” recalled Mr. Goldenberg, chief executive officer and founder of Soypure Luxury Products Inc. “As clinical studies have proven, topically applied soy intensely moisturizes, soothes and softens skin, increases skin thickness, boosts natural collagen production to firm and improve elasticity, evens out skin tone and slows down the growth of unwanted hair.”

Mr. Goldenberg explained studies show that soy contains important proteins and lipids that help hydrate, repair and rejuvenate the skin, however many of these beneficial ingredients can become adulterated during standard processing. “Since our soy flour is organic and not processed, we are able to offer the full range of anti-irritant, anti-inflammatory and anti-oxidant compounds found in the soybean, without the use of harsh solvents typically used in the cosmetic industry,” he said. “As a result, our product is more natural and gentler than the current soy products on the market.”

Mr. Goldenberg added that when he began his research, he was aiming for a formula with 100% soy content, but upon the advice of professional formulators, he opted to incorporate the additional ingredients for their additional benefits. “In addition to 94% soybean oil, the age reversing soy treatment disc contains small amounts of these natural skin nurturing ingredients: green tea extract, shea butter, cocoa butter (and) sweet almond oil.” The product is scented with a beeswax ginger therapy fragrance, consisting of ginger, orange and sweet musk essential oils.

Innovative Ingenuity

After Mr. Goldenberg settled upon a therapeutic soy formula he tapped into his expertise in controlled heating. Having engineered and built his own sauna, he knew that controlled heat temperature could help the skin detoxify from pollutants and enhance the effects of moisturizing. So he went to work designing a heating device that offered eco-friendly, fire-proof components as well as cosmetic appeal.

After a year of research and analysis, in June 2004, Mr. Goldenberg found his answer: paper tubes. According to U.S. safety standards, paper tubes are deemed flame retardant. Pairing his newly acquired knowledge with a Newsweek article that cited the durability factor of paper tubes, Mr. Goldenberg fashioned his device from the ultimately environmentally friendly component—paper tubes made from recyclable, renewable resources.

As Mr. Goldenberg’s device began to take form, he still struggled with how to control the temperature of the soy wax. Too hot, and the wax would burn the skin. Too cool and it would not penetrate the skin efficiently. He experimented with an untold number of insulation materials and concepts in an effort to create a viable device that would both produce a fast melt and maintain an ideal temperature.  

Then, one night it came to him— air, in sufficient volume, is the best insulator. Mr. Goldenberg tinkered with his device to create an air barrier.  He adjusted the volume of air to regulate the temperature of the wax. And true to the adage, the varying volumes of air resulted in varying temperatures in the wax. The challenge then came in creating a device which would allow the volume of air inside it to be adjusted without locking up according to the scientific principle that warm air in a container expands the container, thus inhibiting the movement. 

After countless prototypes were developed and discarded, in 2007 Mr. Goldenberg’s “Thermatic Warming” technology was born. The patent pending device, named the Revitalizer, is something he calls the “world’s first technologically advanced, eco-friendly controlled warming skin care device.”

To use the product, an Age Reversing Soy Treatment Disc is heated for seven minutes in the Revitalizer, which is equipped with an Adjustable Thermatic Warmer a gauge that enables consumers to select four wax melting temperature options. Once the wax is thoroughly warmed, it can be applied in small amounts to the face (under eyes and around laugh lines), hands, elbows, soles of feet—anywhere where the skin is dry. When the consumer is finished with the treatment, the warmer’s light can be extinguished, stored and reused.

The flagship complete Maximum Benefit Revitalizer system, which contains an adjustable temperature control Revitalizer, 10 Age Reversing Soy Treatment Discs with temperature gauges (.5 oz each), 21 Revitalizer Lights and three three premium matchboxes, retails for $265. Also sold separately, a basic Revatializer (without temperature control) is $70, a four-pack of Age Reversing Soy Treatment Discs is $60, and a six-pack of Revitalizer Refill Lights is 27.50.

In keeping with Soypure’s corporate philosophy of “creating ageless beauty by revitalizing body, mind and spirit,” the company’s soy skin care line also includes body care and aromatherapy products formulated to detoxify, exfoliate and moisturize to “maintain beautiful skin at any age.” Luxuriously soothing and nurturing, they complement one another to create an ambiance of the ultimate at-home spa experience for total wellness of body, mind and spirit.

The products are presently in the test marketing phase and are sold on the company’s website, according to Mr. Goldberg, who has an interest in partnerships or deals to get his product more widespread distribution, including in the prestige beauty care industry.

Related End-User Markets:

Related Raw Materials:

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.