Clorox Creates Hotline for Holiday Stains
Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasonal stains.
By Christine Esposito
Gravy. Eggnog. A 2003 California Cabernet. Sure favorites on many a holiday menu, but they are also the culprits of unwanted holiday “gifts”—the stains left behind long after the celebrations have ended.
|Ho. Ho. Ho. Make your holidays brighter than ever with help from Dr. Laundry, aka, Clorox associate research fellow Harold Baker.|
The hotline will be available 24 hours a day, 7 days a week. Consumers can also log on to Mr. Baker’s blog, www.drlaundryblog.com to view instructional videos, post questions and get answers to other laundry common problems, such as: “I melted some shredded cheese in a tortilla for a snack. When I started eating it, some of the oil from the cheese oozed out the side of the tortilla and down my cotton shirt and onto my blue jeans,” or “How do I remove perspiration stains from cotton and mixed blend shirts?”
Mr. Baker sees the blog and the holiday hotline as educational/outreach endeavors for Clorox. Many of today’s consumers, he contends, are not as skilled as previous generations when it comes to laundry. “I think there are a lot of people doing laundry who lack the background for it, if you will. The basics are missing,” Mr. Baker told HAPPI. “We are giving people a place to go, saying ‘here are the basics and here’s how to use the products’.”
With 30 years of experience in laundry and fabric care, Mr. Baker has worked on many of Clorox’s successful products including Clorox Regular-Bleach, scented Clorox Regular-Bleach, Clorox 2 Bleach for Colors, Clorox Splash-less Liquid Gel Bleach and Clorox UltimateCare Premium Bleach. In addition he has been involved with a number of other Clorox products including 409, SoftScrub, Clorox Toilet Bowl Cleaners and Armor All. Prior to his tenure at The Clorox Company, Mr. Baker was a technical brand manager in the Product Research & Development Department of Procter & Gamble in Cincinnati.