Online Exclusives

Clorox Creates a Hotline for Holiday Stains

December 3, 2008

Clorox Creates Hotline for Holiday Stains



Eggnog on an heirloom tablecloth? Did Uncle Steve drop his (fourth) glass of red wine on your favorite pants? This holiday, Clorox’s Dr. Laundry will answer the cries of consumers beset by seasonal stains.


By Christine Esposito
Associate Editor



Gravy. Eggnog. A 2003 California Cabernet. Sure favorites on many a holiday menu, but they are also the culprits of unwanted holiday “gifts”—the stains left behind long after the celebrations have ended.

    
Ho. Ho. Ho. Make your holidays brighter than ever with help from Dr. Laundry, aka, Clorox associate research fellow Harold Baker.
Clorox plans to lend consumers a hand with a special hotline that will address the most common stains that result from holiday festivities. With the help of Dr. Laundry—aka associate research fellow Harold Baker—Clorox is operating a special Holiday Stain Hotline (877-STAIN-411), which will provide tips on the 10 most prevalent stains that occur during the holiday season—think chocolate, cranberry sauce and pumpkin pie. Callers will be prompted to select their stain from a list of choices and will then be guided through the proper course of treatment.

    
The hotline will be available 24 hours a day, 7 days a week. Consumers can also log on to Mr. Baker’s blog, www.drlaundryblog.com  to view instructional videos, post questions and get answers to other laundry common problems, such as: “I melted some shredded cheese in a tortilla for a snack. When I started eating it, some of the oil from the cheese oozed out the side of the tortilla and down my cotton shirt and onto my blue jeans,” or “How do I remove perspiration stains from cotton and mixed blend shirts?”

    
Mr. Baker sees the blog and the holiday hotline as educational/outreach endeavors for Clorox.  Many of today’s consumers, he contends, are not as skilled as previous generations when it comes to laundry. “I think there are a lot of people doing laundry who lack the background for it, if you will. The basics are missing,” Mr. Baker told HAPPI. “We are giving people a place to go, saying ‘here are the basics and here’s how to use the products’.”

    
With 30 years of experience in laundry and fabric care, Mr. Baker has worked on many of Clorox’s successful products including Clorox Regular-Bleach, scented Clorox Regular-Bleach, Clorox 2 Bleach for Colors, Clorox Splash-less Liquid Gel Bleach and Clorox UltimateCare Premium Bleach. In addition he has been involved with a number of other Clorox products including 409, SoftScrub, Clorox Toilet Bowl Cleaners and Armor All. Prior to his tenure at The Clorox Company, Mr. Baker was a technical brand manager in the Product Research & Development Department of Procter & Gamble in Cincinnati.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Quaternized Guar Is a Natural Solution

    Quaternized Guar Is a Natural Solution

    Tom Schoenberg, Schoenberg Consulting||July 1, 2016
    The polymer has applications in a range of skin and hair care formulas that does not build up on hair with repeated use

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • A Frosch Start in the US

    A Frosch Start in the US

    Christine Esposito, Associate Editor||January 18, 2016
    A trusted eco-savvy German household cleaning brand is now available in America.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Unshrinkit Is Undeterred

    Unshrinkit Is Undeterred

    Christine Esposito, Associate Editor||December 21, 2015
    The biggest night in this startup’s history didn’t go as smoothly as planned, but the company’s co-founder is confident about the future of her specialty laundry product.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.