Online Exclusives

Borba Skin Care

March 2, 2009

Founder Scott-Vincent Borba is in pursuit of the total approach to skin care.

Spotlight On: Borba Skin Care Products

Founder Scott-Vincent Borba is in pursuit of the total approach to skin care.

By Joanna Cosgrove
Online Editor

Driven by the philosophy of building beauty from within, Scott-Vincent Borba, founder and CEO of Borba Skin Care Products, has earned a solid reputation as a prescient thinker and beauty business visionary. For him, health and beauty are one in the same. He has changed the way people think about skin care, having developed first-of-their-kind ingestible and topical beauty products that treat the skin from both inside and out. He’s also bridged into the lifestyle category with a linen, face and body reviving mist Atomizer, as well as an eco-friendly Laundry Wash that imbues clothes with skin care benefits.

Scott Vincent Borba
Having worked on products for companies such as Hard Candy Cosmetics, Johnson & Johnson, P&G/Wella-Sebastian, Shiseido/Joico and Murad, Mr. Borba was well versed on role of good skin care; however, he was plagued by acne that left his face, back and chest pock marked and scarred.

“I worked to create products that people love, but despite all of their philosophies, their actives and their chemists, I could not find a solution that worked for me,” he recalled. “When you’re acneic…you can’t use the creams and lotions and potions you want because your skin will counterbalance with sebum challenges. I didn’t want to have to take harsh medications; I wanted to come up with a holistic way to stave the challenges internally as well as to be able to topically use products.”

During his tenure at Murad, Mr. Borba’s father was diagnosed with cancer and he left the company to care for him. It was around that time he immersed himself in the idea of starting his own company.

“I had already been researching my own skin concerns but also began researching my dad’s condition with endocrinologists,” he said. “I started to identify the top entrepreneurial people in the water industry, bioavailability specialists and nutraceutical specialists in the Eastern world. Each one of them knew exactly what I was trying to do, although no one had ever really focused on clinically-proven beauty. They knew I mortgaged everything I had to start this business and I was very blessed because they all rallied with me.”

Drawing Inspiration from the Everyday

When it comes to his new product inspirations, Mr. Borba’s approach is both quantitative and qualitative. For instance, after habitually misting his bed linens with a fabric refresher, he wondered what the product was actually doing for his skin. Not long after he formulated his own Borba Atomizer Linen, Face and Body Reviving Mist ($21) which when misted over skin and linens, deposits antioxidants from mangosteen fruit to help “moisturize, revitalize and fight signs of aging on skin.” The product also contains pomegranate, grape seed and cucumber extracts plus vitamin E.

“My inspirations come from tapping into common behaviors, not creating new product usage occasions,” he said. “I do not want to change a consumer’s habits. I want to create beauty solutions that fit into the habits consumers already have to maximize the benefit and make their lives easier.

“People are busy,” he continued, “They want simplified products that really work, that are as natural as possible. My goal is to simplify my consumer’s life with regimens that have minimal steps.”

Fabric Fusion 2-in-1 Eco-Laundry Wash
The latest Borba product, Fabric Fusion 2-in-1 Eco-Laundry Wash (36 fl. oz., $25), takes skin care innovation and simplicity to new levels. Set to launch in this month, the product is a proprietary formulation that includes hydrolyzed elastin fiber that fuses with washables “so that they feel smoother and more refined,” wild pansy, seamoss, glycerin and antioxidant-rich açaí. The product is billed to be an eco-friendly, 99% natural, low foam formula that’s free of petrochemicals, tested and recommended by dermatologists.

But the skin benefits of the product are just part of Mr. Borba’s creation inspiration.

“Everyone can relate to the frustrating situation when you buy a detergent that will wash 24 loads, along with a fabric softener good for 50 loads. Then you’re stuck in a cycle of buying products that don’t synergize. You constantly have to buy one or the other,” he said. “This product will wash and soften 24 loads—there’s no running to put it into the rinse cycle, it fuses onto the clothes during the dry cycle, there are no sheets needed in the dryer and it gives a pleasant scent to the linens that makes the skin look and feel better, as well as being better for the environment. It hits on all of the aspects the consumer wants.”

Mr. Borba is also focused on creating beauty products that strike a balance between effectiveness and holistic.

“They aren’t 100% green but they’re as close as they can get,” he said. “I try to get them to the point where they’re as active as a non-synthetic versus synthetic. As a celebrity aesthetician, I test all of my products and a majority of them are clinically proven. On top of that, they’re radically unique.

Although his current beauty and wellness product umbrella is wide and far-reaching, Mr. Borba is still hoping to leave his imprint on two additional areas: print and television outlets, to educate consumers about the benefits of holistic wellness and beauty; and clothing. “There’s fabric technology in my formulations and I’m not going to stop until I reinvent clothing,” he exclaimed. “I have other categories that skin care doesn’t live in yet that I’m working on concepts for. They revolve around things people do everyday but don’t realize skin care can exist in those formats.”

He’s already allied himself with Japanese firms who’ve had success with impregnating fabrics with vitamin C, green tea and grapeseed, but the fruit of that partnership is still in the very early stages.

“It’s one thing to make a fabric with all of these things in it, but it’s another to make a fabric that actually works to the point where people will want to buy it,” he said, noting that he’s already collaborated on two haute couture handbag lines.

For now though, Mr. Borba is prepping for his next QVC appearances, slated for March and April. His cosmeceutical products have been regularly featured on the shopping network over the last two years, but his next appearances will showcase his beauty nutraceuticals—marking the first time the network has supported that type of concept.

“This is huge,” he exclaimed. “QVC really scrutinizes every company and claim before it gets behind the products it sells and we’re incredibly excited to be a part of it.”

Related End-User Markets:

Related Raw Materials:

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016