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Flower Power

March 2, 2009

Organic skin care aficionados are catching on to Tammy Fender�s exotic Floridian formulations.

Intensive Repair Balm.

Flower Power

Organic skin care aficionados are catching on to Tammy Fender’s exotic Floridian formulations.

By Melissa Meisel
Associate Editor

It’s all about Palm Beach for 2009. The Florida leisure destination is the backdrop for the WB’s hit teen television show, Privileged; birthplace of the 50-year-old iconic preppy fashion brand Lilly Pulitzer and home of Tammy Fender, an up-and-coming organic skin care line. This collection of fresh, custom-blended natural formulations based on holistic medicine is now available to the public.

Praised by Vogue as a “miracle worker,” Ms. Fender opened the doors of her atelier in Palm Beach four years ago and has since become legendary for her signature facials and post-op healing treatments. She started formulating creams and salves for her clients and then, due to demand, began custom blending fresh batches for home delivery.  Soon, she had celebrities like Julianne Moore, Melania Trump, Alicia Silverstone and Kelly Rutherford singing her praises.

As a result, a five-category skin care collection (Purify, Balance, Nourish, Restore and Replenish) ranging from $60-$130 is now available at The line features such items as the Intensive Repair Balm ($130), a multi-tasking salve with chamomile and helichrysum that repairs tissue damage and assists in the healing of surgical and acne scars; the Epi-Peel ($80), an all-in-one facial product made from Moroccan rosemary, spearmint and clay; and the Firming Eye Gel ($78), a blend of elder, chamomile, rose hip seed, borage, green myrtle and nettle that restores the delicate skin around the peepers.

Tammy Fender, creator of an eponymous skin care line.
“My passion for skin care began as a psychology major working behind a cosmetic counter. It was there my awareness deeply grew for people and the care of their skin,” Ms. Fender tells HAPPI. “Over two decades ago, I became an aesthetician and my journey led me throughout the U.S. and abroad; researching and studying in the fields of botany, aromatherapy, holistic chemistry and medical science; specifically, the healing properties of essential oils, plants and vitamins. Gaining extensive knowledge my choice was clear; I made a personal commitment to take a holistic path in my life and in the creations of my products.”

All Tammy Fender SKUs combine an array of pure, organic ingredients including natural food supplements with active botanicals and plant butters, according to Ms. Fender.  She also uses therapeutic-grade essential oils and her favorites are Bulgarian rose—requiring 7000 petals to produce a single drop—and helichrysum, both prized as powerful cell rejuvenators.

What’s next for this Palm Beach company? According to Ms. Fender, the future will encompass an increased focus on bringing the teachings of holistic health and beauty into the lives of people around the world —“showing that nurturing and healing the body from the inside results in radiant health and beauty on the outside.”

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