Online Exclusives

The Emu has Landed

March 2, 2009

Thunder Ridge Emu Products acquaints America with the 'thunder' from Down Under.

The Emu has Landed



Thunder Ridge Emu Products acquaints America with the “thunder” from Down Under.



By Joanna Cosgrove
Online Editor



Without a doubt, the large, flightless emu is an odd-looking bird. Although nearly 70 years have passed since the first emus were imported from Australia to the U.S., primarily for use in zoos and as exotic pets, the use of emu oil dates back over 40,000 years to the Ancient Australian Aborigine culture. Rich in essential fatty acids, emu oil moisturizes dry aging skin, treats chronic skin conditions and helps to heal burns. Clinical studies have also documented that it contains a high level of Omega 3, a substance known to ease the discomfort of joint and muscle pain. Thunder Ridge Emu Products has translated the benefits of emu oil into a series of 16 personal care products each made from 100% American emu oil and other natural ingredients.


Thunder Ridge Owner, Anne Geller, said the idea of raising her own emus came out of the blue.


“It’s like I woke up one morning and I was possessed with this idea,” she recalled. “Everyone was on this get healthy, eat healthy kick and I thought the emus would be the ‘new best thing.’  I was blinded by enthusiasm and knew in my heart how wonderful this bird was—the Australian Aborigines have known for years.”


She bought her first birds in 1993 and began raising them on her Virginia farm.


Emu oil is made up entirely of essential fatty acids.
“I thought I would introduce and supply health-conscious Americans with the low fat red meat as an alternative to traditional beef products. It did not take me long to realize that the oil from the emu was the real prize,” she said. “I started my products company in 1999 and spent the next five years trying to educate people on what an emu was and the benefits of both the oil and the meat. It’s not been easy or fast as I first thought but the educated consumer is very aware of emu oil and once they try it we usually have a customer for life.”


Emu oil is made up completely of essential fatty acids and is most like the oil our bodies produce, explained Ms. Geller.


“These essential fatty acids have proven to be the nutrition your skin needs,” she said. “It also has anti-inflammatory, moisturizing, anti-aging and healing properties which expedite recovery from stiff, swollen joints, burns and chronic skin conditions. Loaded with antioxidants, emu oil slows down the aging process and in some cases actually reverses it.”


Emu oil is rendered from the bird as its meat is processed. Emu fat is flash frozen and sent to an American Emu Association-certified refining plant renders the fat into oil.


“All of the oil distributed by Thunder Ridge Emu Products is refined to an edible grade and is completely safe to use on wounds, for skin care or to take internally,” said Ms. Geller.


The Thunder Ridge personal care line ranges from a signature bar soap ($5.50) and  Lip Refresher ($3.50), to Neat Feet for dry cracked feet (4oz., $12), Moisturizing Lotion (2 oz., $7), and Intensive Pain (2 oz., $9.25), a topical liquid emu oil, aloe vera and MSM blend for relief from muscle pulls, sprains and joint/muscle pain. The line also includes topical emu oil (2oz., $14) as wells as ingestible Gel Caps (90 capsules, $30). Ms. Geller said she has three more products in her R&D pipeline that she hopes to introduce later this year. 


Thunder Ridge Emu Products recently underwent a complete reformulation process.


“We were fortunate to connect early on with a company in Oklahoma that is one of the largest producers of organic aloe vera in the country,” she said. “Emu Oil, other essential oils and aloe vera blend well together and make outstanding products.”


Thunder Ridge Emu Products are currently sold through national and international distributors, health food stores, mass marketing, medical professionals, salons, spas, catalog and internet sales.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.