Online Exclusives

A Celebration of Beauty

March 13, 2009

Thousands attend CEW's Beauty Product Demo

Bindu Ramchandani, VP Global Business Development, Silipos-Langer, and Tracey Hicks, Business Development Associate, Silipos-Langer, at the CEW Product Demo.

A Celebration of Beauty

Thousands attend CEW's Beauty Product Demo.

By Nancy Jeffries

Judging by the turnout at Cosmetic Executive Women’s (CEW) latest Beauty Product Demo, the recession hasn’t dampened the passion of makeup lovers. Each year beauty aficionados line up outside New York City’s Metropolitan Pavilion to attend CEW’s Beauty Awards Product Demonstration. On February 18, 2009, 2,400 women did just that, and became part of the annual, official kick-off to the Beauty Award season and the largest cosmetic exhibition of its kind. Considered a “velvet rope” event, access to the exhibition is limited to CEW’s voting membership, which consists of beauty experts from the industry who serve as decision makers for the best entries of the year.

As an Insider’s Choice Award in the industry, consumers always take notice of the winners. Carlotta Jacobson, CEW President, said, “In today’s economy, consumers are looking for beauty products that provide the most value for their money. They still want to look and feel good and continue to value the beauty expertise of CEW members.”

A two-step voting process determines the results. First, CEW members select the finalists in each of 28 categories, followed by a vote by the Board of Governors to determine the final winners. Categories and entry requirements, created in partnership with The NPD Group, a consumer and retail information provider, include bath & body, fragrance, facial skin care, makeup, sun care, and men’s personal care, as well as the Beauty Indie Award, which celebrates the creativity of an independent beauty company. Past winners have included Clark’s Botanicals, Betty Beauty, skyn Iceland, MD Skincare by Dr. Dennis Gross, and Freeze 24/7.

As the harbinger of the organization’s annual Beauty Awards luncheon, scheduled for May 1st, at New York’s Waldorf Astoria hotel, the event provides an overview of the best beauty products of the year, for which winners receive the coveted CEW Winners’ Seal.

“We are certainly up in entries in each category, however, with 550 new products this year, and more than 280 brand exhibitors, it’s a slight decline, but still supports the validity of the awards and what they accomplish for the industry,” observed Ms. Jacobson. “Everyone’s talking about value. The value is not just about the price, but delivering on a promise. I think that consumers don’t want to make a mistake. In the past, women have tried and gotten rid of hundreds of products. Now, with a third party endorsement from an organization like ours, this gives consumers a reason to buy. It’s not just that it’s new, but we’ll be promoting the best products through the media and other sources,” Ms. Jacobson added.

Carlotta Jacobson, president, Cosmetic Executive Women
Commenting on enthusiasm for the event itself, Ms. Jacobson, noted it was completely sold out, saying, “We had to close reservations. It’s beyond what I had expected, considering the economy today. If you want to see the best products from this many companies there’s no other place to see this. It’s beyond getting a goody bag; it’s the place to view what the best products really are. I’m glad for the industry that this is going on. I think you need some excitement and need consumers to have some excitement. This is a boost for the industry.”

Organic hair care products, essential oil-based fragrances, botanical skin care, mineral makeup, moisturizers, sun care, body washes and more, the products run the gamut of what’s new in beauty. Ms. Jacobson zeroed in on some of the trends among the current entries.

“People are still looking for what they define as natural, what they see as efficacious. There’s never enough mascara to make women happy, and this year, there are oscillating mascaras, as well as micro-dermabrasion kits that you can use at home, and all sorts of anti-aging creams. Women will distinguish between what they’ll give up and what they won’t. They are trading off between salon treatments for facials, for example,” noted Jacobson. “I don’t think women are going to give up anything anti-aging, which is still a strong category. Women aren’t going backwards. They want their skin to look better and won’t part with the skin care products they want to purchase.”

The CEW Beauty Award Demo offers an opportunity to see just which of those products are the best investments for today. All Beauty Award product finalists and winners will be posted on CEW’s web site:, along with retail links for quick purchase, and a CEW Beauty Awards Shopping List, which may be downloaded for easy access. Sponsors for the 2009 event included Allure, Givaudan, CVS/pharmacy, Crest Whitestrips Advanced Seal, Acuvue Contact Lenses, Medicis Aesthetics, VEET, WWD Beauty Biz, Arcade Marketing, The Royal Promotion Group, HBA Global Expo, Beilis Development, MaCher, Rpr Marketing Communications, Suite K, KraftWorks, Alcan Beauty Packaging,, Digital Plus, Vidicom and Barefoot Wine & Bubbly.

Cosmetic Executive Women, Inc., which hosts Newsmaker Forums, the Women in Beauty series, and its annual holiday luncheon benefiting the Cancer and Careers program, the charitable arm of CEW, is a non-profit professional organization with 4,000 executives in beauty, cosmetics, fragrance, and related industries. CEW is based in New York City, and has associated organizations in France and the UK.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.

  • No Coasting Here

    No Coasting Here

    August 12, 2015
    A Q&A with Coast Southwest CEO Joseph Cimo.

  • Scoring Big with Women’s Soccer

    Scoring Big with Women’s Soccer

    Christine Esposito, Associate Editor||July 8, 2015
    Carli Lloyd and crew have star power—but will any beauty firm be smart enough sign these soccer stars? Take our poll now.