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It's All About Mom

By Christine Esposito, Associate Editor | April 3, 2009

A tough economy will impact Mother’s Day spending, but will beauty benefit?

For Mother’s Day Bond No. 9 is offering new Astor Place in a limited edition Swarovski crystal bottle.

On Sunday May 10, billions of dollars worth of gifts will be presented to moms across America. And while nobody loves mommy less this year, Mother’s Day spending is likely to take a hit.

“Consumer sentiment and an unclear economic picture are forcing households to tighten spending, delay unnecessary purchases and cut back on other costs. Many are just simply cutting any additional expenditure. This will impact on Mother’s Day sales, not only will the volume of gifts drop but also the type of gifts,” said Toon van Beeck, a senior industry analyst with IBISWorld.

While analysts are still crunching numbers and assessing just how much the current economic situation will impact spending, there may be a ray of light for the beauty business.

Tarte makes it easy to be nice to Mom and Mother Earth with this eco-friendly tote filled with lipsheers.
“The major falls will occur within spending on jewelry, gift certificates, clothing and accessories, and consumer electronics. Beauty products can be considered somewhat recession proof, as many of them are cheap and can provide instant gratification,” Mr. van Beeck told Happi.

That’s good news for beauty brands, which are always looking for new ways to attract a larger share of those coveted Mother’s Day dollars.

Gifts for Mom

Here’s a look at some 2009 Mother’s Day promotions from leading cosmetic and fragrance firms:

Bond No. 9 will be touting a limited edition Swarovski bottle filled with its newly released scent Astor Place, which hit counters in May. Bond No. 9 describes the scent as a “intoxicatingly fresh spring floral that starts out with a bold and unapologetically seductive freesia-poppy-violet leaf composition, and then simmers down into the smooth, steady notes of teakwood and musk. Bond No. 9 says the surface design of the Astor Place flacon, which echoes the angles and cubes of Rosenthal sculpture, features the richest array of colors ever seen its bottle repertory. The 100ml limited edition bottle for Mother’s Day is $300.

Paul & Joe is offering a new Nail & Hand Care Kit. Inside the decorative tin are hand cream (formulated with a squalane, hyaluronic acid, macadamia nut oil, hawthorn extract, orange flower water and other ingredients); gloves that work with the hand cream to lock in moisture and repair dry, damaged nails and hands; and a protective nail topcoat. The kit, which is available at Bergdorf Goodman, is $48.

Lush has created two new ways to lavish mom on Mother’s Day. The Mum Gift ($39.95) features two soaps, Yummy Yummy Yummy shower gel, three relaxing bathing products, and a small pot of Lemony Flutter to soften hands and cuticles. Also available is the Sugar Mama Gift ($17.95), which is billed as the healthier alternative to chocolate for those moms with a sweet tooth. The collection includes bath Creamy Candy bubble bath, which has cocoa butter and a sweet scent, as well as Vanilla Delite, which soothes and moisturizes skin with a soft but sultry scent. Both gifts will be available on May 1.

Coty has created these Marc Jacobs Daisy and Vera Wang Princess (below) gift sets for Mother’s Day.
From fragrance powerhouse Coty comes the Vera Wang Princess Mother’s Day Gift set ($78), which includes 3.4oz EDT spray, a 2.5oz body lotion and a mini parfum. Also on counters will be the Marc Jacobs Daisy Mothers’ Day Gift Set ($85), which teams a 3.4oz EDT spray and 5oz shower gel scrub with a gel perfume stick. Both sets come with decorative boxes.

For moms who are green minded, Tarte has created the limited edition Be Good To Your Mother (Earth) gift set ($35). Inside the reusable cotton tote are a trio of lip sheers (shimmery coral, pink and nude) which are formulated with coconut oil, beeswax, mango butter, vitamin E and peppermint oil. The set, which has already been promoted on QVC and Sephora, will be rolled out to, Henri Bendel and other
boutiques this month.

On Estée Lauder counters there will be several boxed fragrance gift sets featuring the firm’s favorite scents. In addition to beautifully wrapped gift sets with Pleasures, Beautiful, Youth Dew and White Linen, Lauder offers the Sensuous Mother’s Day gift set ($75), which contains a 3.4oz eau de parfum spray, 2.5oz body lotion and a 2.5oz shower crème.

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