Online Exclusives

Teen Scene

April 7, 2009

Beauty brands mix and mingle with young consumers at Teen Vogue�s Haute Spot.

The Teen Vogue Haute Spot is a month-long concept store hosted by the publication at the Mall at Short Hills in New Jersey.

Teen Scene



Beauty brands mix and mingle with young consumers at Teen Vogue’s Haute Spot.



By Christine Esposito
Associate Editor



On a windy Spring day, teenage girls dressed in sweatpants and Uggs, and a few parents too, milled about inside the Teen Vogue Haute Spot in Short Hills, NJ. Most girls were watching the prom fashion show sponsored by C-Thru Fragrances, while others just arriving were sampling Dylan’s Candy Bar body care products served on a silver platter.


C-Thru and Dylan’s were just two of several companies taking part in the magazine’s month-long concept store located in the Mall at Short Hills, a tony spot filled with luxury retailers such as Neiman Marcus, Saks Fifth Avenue and Tiffany & Co. as well as more affordable options like Gap, The Limited and Macy’s.


At the Haute Spot, teens could meet Teen Vogue editors, participate in casting calls, get makeovers and style consultations, check their MySpace pages at the Internet café stocked with HP notebooks, recharge their cell phones or iPods and (of course) purchase products.


According to Eleanor Banco, director of public relations for Teen Vogue, participants at the Haute Spot are the publication’s advertisers, and some of those brands opted to sponsor specific events (such as C-Thru did for the April 4 fashion show). Other products spotted included items from Lancôme, Benefit, Versace fragrances and Supersmile.


C-Thru’s trio of scents are sold at Target, Wal-Mart and Kohl’s.
While the concept store provided brands closer proximity to highly coveted teen consumers, for C-Thru, the Haute Spot provided a venue in which it could reinforce its positive message.


“The C-Thru fragrance collection celebrates individuality among young women by encouraging them to express their uniqueness.We have partnered with Teen Vogue to introduce the “Flair Play” shopping spree contest on c-thrufragrances.com and participate in the magazine’s Haute Spot Concept to reach a broad audience.Being you is a great thing and we want to send that positive message to all teens,” said Melissa Gabel, director of global marketing for C-Thru.


Although C-Thru is part of Estée Lauder’s Aramis and Designer Fragrances unit, its trio of scents (Ruby, Blue Opal and Purple) sold only at Wal-Mart, Kohl’s and Target. EDT sprays in 1oz and 2.5oz bottles are $17 and $25 respectively. The brand was launched in December.


A prom fashion show, sponsored by C-Thru Fragrances, was held April 4.
In addition to the prom fashion show, on April 5, the Haute Spot hosted “Prom Beauty 101” with Eva Chen, Teen Vogues’ beauty and health director. Ms. Chen talked about prom beauty products and teens received beauty consultations.


Teen Vogue’s inaugural Haute Spot ran in December 2008 at the same location in Short Hills. In September, the magazine will set up shop again for the back-to-school season, and Ms. Banco told Happi, the concept will be expanded to other locations in 2010.



Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.