Online Exclusives

Skin Care Craftsman

April 9, 2009

A cabinet-maker by trade, David McCasey is also busy building a personal care company.

Skin Care Craftsman



A cabinet-maker by trade, David McCasey is also busy building a personal care company.



By Christine Esposito
Associate Editor



David McCasey has had a hate-love relationship with skin care.


In his early 20s, he began to experiment with skin care, stopping in at the local department store to try out what at the time was the only real choice for men. “I was sold by a beautiful girl in a California mall who I thought was interested in me,” he told Happi from his company’s office in Ontario, CA. “Once she got my money for the $25 facial cream, she moved on to the next sucker.”


Buster’s Skin Care For Men line includes body, hair and anti-aging treatments and shaving products.
Still, Mr. McCasey was eager to use the product.


“The first time I put it on, my face it felt great.My face glowed my self esteem rocketed and I just felt better. Then after 10 or 15 minutes my eyeballs started to ache and then swell. I was allergic.”


He stayed away from skin treatments for the next 20 years until his wife convinced him to try out one of her products (from a reputable direct marketer). The results were the same.


But Mr. McCasey, who is a cabinet maker/contractor by trade, had other fish to fry. He needed to find another business to his kitchen remodeling business, which was taking a hit from the sagging economy.While his original plan was to create a five-minute hair dye for men, an alchemist suggested he try some of her skin products that were organic. They worked, and ultimately led McCasey to create Buster's Skin Care For Men.


The line, which is sold via its website (www.bustersskincare.com) and at two spas, includes body, facial, hair, anti-aging and shaving products formulated with organic ingredients.Buster’s most popular products include facial wash and moisturizers. Its Organic Ocean Mineral Face Wash has a proprietary concentrate of more than “92 ocean minerals in a highly bio-available suspension” as well as vitamin E and rose hip oil. Priced at $24 for a 8oz bottle, it is available in original scent (a blend of sandalwood, orange, sage and lavender), Buster's holiday scent (a blend of pumpkin, peppermint and eucalyptus)
and unscented.Buster’s offers moisturizers for normal/dry skin and sensitive/oily skin as well as an Organic Retinyl Anti-Aging Serum ($42), which is formulated with hyaluronic acid, schisandra, fennel , retinyl palmitate , licorice organic simmondsia chinensis, multi-fruit acids, witch hazel and melissa essential oil.


Mr. McCaskey acknowledges that cabinet making isn’t the perfect training ground for personal care.


“The bad news is that I have no experience in this industry.The good news is that I have no experience in this industry. I have no agenda other than to make a product that I can use without breaking into an allergic reaction,” he said. “I don’t follow industry standards or traditions.I’m just a cabinet maker who is trying to make a healthier product for myself and my two sons.”


But, then again, he might just have the secret to winning in the dog-eat-dog world of men’s cosmetics.


“There are different personality types out there,” he said. “There are and always will be trendsetters and leaders. These guys don’t care what anyone thinks about their use of cosmetics; they will try it without a second thought. It is the other guys that I need to convince to give these cosmetic products a try, in order to make my business, as well as the entire industry, grow by leaps and bounds.”

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Silent Partners

    Silent Partners

    Christine Esposito, Associate Editor||August 1, 2016
    From research & development to logistics to confidentiality, savvy distributors help finished formulators achieve their goals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.