Online Exclusives

20 years of OPI

April 28, 2009

The nail color company is at the tip of their game!

At the Tip of Their Game



OPI celebrates 20 years of nail polish with a variety of 2009 rollouts.



By Melissa Meisel
Associate Editor



Chances are, if you’re into nail polish, you know about OPI. The North Hollywood, CA-based company is best known for its trendy seasonal lacquers, “ProWide” brushes and formaldehyde, DBP and toluene-free formulations. A staple in HAPPI’s Top 50 companies listing, OPI posted sales of $400 million in 2008 and shows no signs of slowing down for 2009.

The brand’s Spring 2009 rollouts include the limited-edition 90210 by OPI, three nail lacquer shades inspired by the hit WB remake of Aaron Spelling’s classic teen drama;as well as the South Beach Collection by OPI, a festive color palette of hot pink and cool coral, teal and ocean blue, lilac and grey, sandy nudes and silvery white. OPI is also set to debut Colorcopia—12 nail lacquers from the past that salon professionals and their clients loved.

With 90210, OPI capitalizes on the rebirth of a classic TV show.

According to the company, Colorcopia commemorates OPI’s 20th year of nail lacquers – now available in more than 200 colors on six continents. And with more than a thousand shades created over the past two decades, no two are alike!

OPI also paired up with Paige Premium, Denim for Bright Pair by OPI, a complimentary collection of nail hues to the designers Summer 2009 denim line.

Suzi Weiss-Fischmann, OPI executive vice president and artistic director, found some time to talk with HAPPI about the latest news and launches at the company for now and later:

HAPPI: What makes OPI different from all other nail collections?

SWF: OPI sets itself apart from the competition by consistently providing the hottest shades and the highest quality nail care products available.We always stay ahead of the trend and release colors that other companies have never thought to put on nails.We’re not afraid to take risks and that has made us the success we are today. We are now available in over 100 countries and have OPI educators all over the world who keeps salon professionals updated on our newest products and latest nail care techniques.

HAPPI: How do you pick your colors each season for the collections?

SWF: I base each collection on an alluring destination where I have traveled, and use the colors from that particular locale to inspire the new nail lacquer shades. With the South Beach Collection, for example, I created colors that reminded me of the sizzling climate, sun-kissed complexions, and sandy beaches… perfect for summer!

HAPPI: Who thinks of the names of the nail shades and how do they go about it?

OPI's new South Beach collection.
SWF: Selecting the names is such a fun and interactive process.A small group of OPI employees gather together to brainstorm potential color names for the new collections, and we even order food from the specific region to inspire us (and food is always a big deal at OPI).For our previous collection, La Collection de France, not only did we order French food, we gave everyone a beret and French moustache. And for the South Beach Collection, we ordered an array of tropical dishes and non-alcoholic mojitos.

HAPPI:You’ve recently created a 90210 line. How do you go about choosing celebrity/TV tie-ins? Any future plans for similar collections?

SWF: It’s all about the right timing and the right opportunity.We look for entertainment partners that are an organic fit for our product.We were actually lucky enough to be approached by 90210 as we were preparing for our next promotion, so the timing worked out perfectly.There was so much excitement and anticipation surrounding the show’s revival that we just couldn’t pass up this wonderful opportunity.It was so much fun to create these stylish colors for one of the hottest shows on television! As of right now, there aren’t any plans for similar collections, but we’re always open to suggestions.

More info: www.opi.com

Related End-User Markets:

Related Raw Materials:

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.