Online Exclusives

Old Faithfuls

April 29, 2009

Even as skin care grows ever more sophisticated, classic products still sell.

Cellular Eye Contour Cream has been a top-selling product since the Carter Administration.

Old Faithfuls



Even as skin care grows ever more sophisticated, classic products still sell.



By Christine Esposito
Associate Editor



Fancy formulations that promise to repair, replenish and resurface are all the rage in the skin care business these days. And while yesterday’s moisturizers and cleansers may seem sweet, if not antiquated, in comparison, they remain top-sellers because they deliver timeless benefits, say skin care experts.


According to Dr. Tom Mammone, executive director, Clinique research and development, products that were considered breakthroughs 30 years ago, still “fundamentally serve a purpose today.”


He pointed to Clinique’s Three-step System as a prime example. Once considered revolutionary, that very same regimen of cleansing, exfoliating and moisturizing twice a day is now considered skin care 101.


Despite its advanced age, Clinique Dramatically Different Moisturizing Lotion remains a favorite.
The final step in that process is Clinique’s Dramatically Different Moisturizing Lotion. Available since 1968, the yellow-hued lotion has become one of the prestige skin care market’s most highly recognized and best-selling products. Globally, one bottle of Clinique Dramatically Different Moisturizing Lotion is sold every 5 seconds, according to the Estée Lauder brand.


For Galderma, Cetaphil Gentle Skin Cleanser, which has been on the market for more than 60 years, remains one of the brand’s No. 1 SKUs, according to Cetaphil product manager Cindy Kee.


“It has received hundreds of awards and is recognized by dermatologists, pediatricians, super stars, and every day consumers as the ideal cleansers that gently cleanses the skin without irritating it,” Ms. Kee told Happi.


Even La Prairie, which continues to launch ever more sophisticated treatments, remains smitten with venerable products, such as its Cellular Eye Contour Cream. Rolled out in 1978 (during the Carter Administration) it has been a bestseller ever since, according to Jaime Maser, director of communications, La Prairie.


Ms. Maser also noted La Prairie’s use of“landmark” ingredients, like caviar.


“La Prairie was the first to introduce caviar to the cosmetics market, when our scientists discovered that caviar extract enjoys the status of offering unparalleled firmness, protection, nourishment and energy to the skin,” said Ms. Maser, referring to the 1998 launch of Skin Caviar Luxe Cream. “Rich in amino acids containing proteins, vitamins and minerals, it is a source of natural compounds required for the structure and vitality of healthy skin. The caviar extract combines with La Prairie's exclusive Cellular Complex, superior antioxidants and targeted Alpha Hydroxy Acids to nourish and smooth skin and reinforce its vitality.”






Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.