|Cellular Eye Contour Cream has been a top-selling product since the Carter Administration.|
Even as skin care grows ever more sophisticated, classic products still sell.
By Christine Esposito
Fancy formulations that promise to repair, replenish and resurface are all the rage in the skin care business these days. And while yesterday’s moisturizers and cleansers may seem sweet, if not antiquated, in comparison, they remain top-sellers because they deliver timeless benefits, say skin care experts.
According to Dr. Tom Mammone, executive director, Clinique research and development, products that were considered breakthroughs 30 years ago, still “fundamentally serve a purpose today.”
He pointed to Clinique’s Three-step System as a prime example. Once considered revolutionary, that very same regimen of cleansing, exfoliating and moisturizing twice a day is now considered skin care 101.
|Despite its advanced age, Clinique Dramatically Different Moisturizing Lotion remains a favorite.|
For Galderma, Cetaphil Gentle Skin Cleanser, which has been on the market for more than 60 years, remains one of the brand’s No. 1 SKUs, according to Cetaphil product manager Cindy Kee.
“It has received hundreds of awards and is recognized by dermatologists, pediatricians, super stars, and every day consumers as the ideal cleansers that gently cleanses the skin without irritating it,” Ms. Kee told Happi.
Even La Prairie, which continues to launch ever more sophisticated treatments, remains smitten with venerable products, such as its Cellular Eye Contour Cream. Rolled out in 1978 (during the Carter Administration) it has been a bestseller ever since, according to Jaime Maser, director of communications, La Prairie.
Ms. Maser also noted La Prairie’s use of“landmark” ingredients, like caviar.
“La Prairie was the first to introduce caviar to the cosmetics market, when our scientists discovered that caviar extract enjoys the status of offering unparalleled firmness, protection, nourishment and energy to the skin,” said Ms. Maser, referring to the 1998 launch of Skin Caviar Luxe Cream. “Rich in amino acids containing proteins, vitamins and minerals, it is a source of natural compounds required for the structure and vitality of healthy skin. The caviar extract combines with La Prairie's exclusive Cellular Complex, superior antioxidants and targeted Alpha Hydroxy Acids to nourish and smooth skin and reinforce its vitality.”