Online Exclusives

A Glimpse at Self Tanning Products

June 3, 2009

Putting an end to the winter blahs with a touch of sun.

A Glimpse at Self Tanning Products



Putting an end to the winter blahs with a touch of sun.



By Joanna Cosgrove
Online Editor



This time of year, long-sleeved shirts and pants are swapped out in favor of lighter-weight, warmer weather clothes that take advantage of the early days of summer. But while baring a little skin to beat the heat feels great, it also puts pasty white winter skin on full display. For those who can’t book an emergency trip to a tropical island, self-tanners are a great option. This season a new generation of self-tanning products dispense with the streaky, orange and “stinky” reputations of past sunless tanners, thanks to modern ingredients that deliver a perfect sun-kissed bronze glow.


Delicious Self-Tanning Cream from Clarins (3.9 oz jar, $42) takes self-tanning to a prestige, gourmet level with the use of magnesium-rich pure cocoa to boost the mood and “enhance skin’s beauty with antioxidant polyphenols and relaxing properties. Unsaponifiables of cocoa butter are said to prevent premature skin aging, while cocoa bean soothes and protects stressed skin. Mistake-proof application is achieved through the use of caramel, which provides a rich, chocolatey color to the skin. The addition of aloe vera also enhances the ease of application while imparting softness to the skin.


A new self tanner making waves mostly due to its celebrity backer is Lindsay Lohan’s Sevin Nyne Tanning Mist. Said to deliver a “red-carpet-ready glow,” the product was formulated by celebrity airbrush tanner Lorit Simon to be an easy-to-use, airbrush-style formula that creates a natural, “caramel-infused kiss of color.”


Sevin Nyne Tanning Mist features antioxidant-rich goji berry extract and chardonnay extract, which the company said helps keep the skin hydrated. While dihydroxyacetone (DHA), a sugar molecule that reacts to the amino acids on the surface of skin and provides the skin darkening effect, ordenone reduces the “processing” scent, enabling users to obtain a “flawless tan and the delectable fragrance that comes with it.”


The product retails for $35 (5oz.) through Sephora and is sold in an environmentally-friendly, recyclable aluminum aerosol can that does not contain CFCs.

Gradual Color



One hallmark of today’s sunless tanning formulas is the ability to gradually increase the tan's depth on the skin. Transform and Transform Luxe from Xen-Tan are billed to impart natural-looking, even color with no fading. Both products also employ a disappearing white “color guide” to help enable an even application.


Transform Gradual Self Tanner ($20.00 6oz.) is a time-released formula that it doesn’t build a tan; rather, immediate color is achieved upon the very first application. Simply reapply daily to maintain a gorgeous sun-kissed look.Because of its ultra-moisturizing, weightless texture and citrus-melon scent, Transform can be used like any daily body and facial moisturizer with the added benefit of year-round color.The paraben-free product can also be used as a replacement for one’s daily moisturizer. Its ingredients include shea butter, aloe barbadensis, green tea and ginko biloba leaf extract to help “improve blood flow” and antioxidant properties.


Transform Luxe ($30.00 8oz.), an “enhanced” version of Transform, imparts the same daily dose of moisture and self-tan with a boost more of tanning power and the fresh scent of vanilla which masks the typical “processing” smell synonymous with other self-tanning products.Paraben-free Luxe also contains shea butter, aloe barbadensis, green tea and ginko biloba leaf.


According to Xen-Tan’s Dera Enochson, the products’ deliver streak-free color that can last up to seven days and the formulas’ olive undertones give believable color to even the fairest of skins. The active ingredient in both products is DHA, with Luxe containing slightly more DHA than standard Transform for darker tanning. “We have a new time-release ingredient that works with the DHA (the tanning ingredient),” said Ms. Enochson. “By controlling the amount of DHA that processes on the skin at any one time the scent is protected.So no more processing smell!”


Transform and Transform Luxe are both sold at Fred Segal and Nordstrom.


And finally, Too Faced Cosmetics’ Tanning Bed in a Tube products invite users to throw away their tanning goggles and bid adieu to sun-damaged skin. The fast drying lotions – one for the body and one for the face – both give the skin an instant bronze glow and a longer term gradual sunless tanning effect.Both products are sugar-based to impart an even tan without streaking and blotchiness.


Tropically scented Tanning Bed in a Tube for the Body ($22.50) employs grape seed extract and safflower oil for their antioxidant, skin conditioning and moisturizing properties, as well as the Too Faced’s own Fermiskin ingredient complex which the company said “naturally stimulates collagen and elastin production, skin tone and firmness.”


Tanning Bed in a Tube for the Face ($21.50) is an oil-free, light-weight formula that “vanishes into the skin instantly while delivering silky hydration.” The product has a “light, tropical scent” that’s said to neutralize skin imperfections such as redness or blotchiness.


Even though it’s not quite bikini weather just yet, as the aforementioned sunless tanning products have shown, it’s never too early to give skin the head start toward a sun-kissed glow.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.