Online Exclusives

On a Mission

June 10, 2009

Sports superstars collaborate on skin care line.

On a Mission



Sports superstars collaborate on skin care line.



By Melissa Meisel
Associate Editor



Who better to design the perfect lip balm or sunscreen than a professional athlete? After all, they battle heat, sun, sweat and freezing temperatures all in a day’s work.

Whether its star skateboader Ryan Sheckler tearing up the ramps or top snowboarder Gretchen Bleiler shredding the mountains, both pros know that extreme weather can have a harsh effect on the skin. Therefore, the two were recruited by startup company Mission Product Holdings LLC to create and test formulations for its new personal care collection, Mission Skincare. Other athletes who have signed on with Mission include tennis legend Serena Williams, champion golfer Sergio Garcia, standout basketball players Steve Nash and Carmelo Anthony, star soccer player Mia Hamm and Gold Medal swimmer Amanda Beard.

Headquartered in New York, NY, the brand was founded in 2007 by a passionate team of athletes, skin care experts and business leaders. The project was the brainchild of ultra-endurance athlete Charlie Engle, who conceptualized the line after finishing a 111-day run last year across the Sahara Desert.

According to the company, its products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and offer formulas that are paraben-free, irritant-free and animal-cruelty-free. Two years later, the brand rolled out its “Lip Balmers” in select sports specialty retailers such as Champs Sports, Lady Foot Locker and Vitamin Shop, mass market drugstore CVS as well as online at www.missionproduct.com.

Both Ms. Bleiler and Mr. Sheckler were the first of the pack to work with Mission Skincare scientists to create “the ultimate lip balm”—one that delivers on performance and stimulates the senses. Gretchen Bleiler’s creation was the Sweet Vanilla SPF 15 lip balm ($3.99).

“It was awesome to work with my team at Mission in creating the perfect lip balm with my favorite flavor, Sweet Vanilla,” said Ms. Bleiler. “Every aspect of the product, from the consistency to the packaging to the flavor, was carefully considered, and we’re really happy with the result.”

Ryan Sheckler’s formulation was the Orange SPF 15 lip balm ($3.99).

“As a co-founder of Mission, it's like having my own laboratory of skin care experts to create everything I want in my products,” he said. “When we decided to launch the series, I was the first to jump on it. I wear lip balm all day, every day. Everyone thinks of orange with refreshment, so this flavor offers a pick-me-up all day long.”

The brand recently rolled out a mint formulation for Spring 2009. All three lip balms feature sunflower, jojoba and olive oils—ideal for superior moisturization while maintaining moisture balance, says the company. Natural mineral sunscreen zinc oxide protects from the sun’s rays, while antioxidant vitamin E fights free radicals. A touch of echinacea conditions, while calendula soothes the lips.

Mission also rolled out a set of sun protection products for Spring 2009. Its Ultra-Sweatproof Sunscreen SPF 30+ Lotion ($8.99) is touted as a non-greasy, fast-absorbing formula that offers great protection and won't lose effectiveness. The use of antioxidants and vitamins gives an extra boost to keep skin soft.

The Fast-Drying Sunscreen SPF 30+ Spray ($9.99) offers intense sweatproof and waterproof broad-spectrum SPF 30+ protection in a convenient, fast-drying spray. Its vitamin-enriched, paraben-free formula also makes it an ideal sunscreen for protection on the go, according to the company. Another sun care SKU, the Anti-Sting SPF 30+ Facestick ($8.99), features broad-spectrum protection using a unique, high-performance formula with zinc oxide that safely and effectively shields skin against both UVA and UVB rays.

Besides offering innovative personal care products, the brand works with a host of charities affiliated with their sporty spokespeople, such as Train 4 Autism and H20 Africa. It’s clear they’re on a mission to change the world, one product at a time.

More info: www.missionskincare.com

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.

  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Witch

    Witch's Brew: Dickinson's celebrates milestone in 2016

    Christine Esposito, Associate Editor||February 1, 2016
    Dickinson’s celebrates 150 years of witch hazel skin care with the biggest line expansion in the company’s history.

  • From Research to Retail

    Tom Branna, Editorial Director||February 1, 2016
    What began as research on skin disorders led a dermatologist and his father to create their own skin care formulas.

  • 5 Things I Learned

    5 Things I Learned

    January 15, 2016
    The Avon & Women’s Dermatologic Society Mentorship Program. Dr. Sabrina Fabi (left) and Dr. Kimberly Jerdan.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • A Home of One’s Own

    A Home of One’s Own

    Christine Esposito, Associate Editor||November 23, 2015
    NeoStrata’s Exuviance has opened its first freestanding retail space, complete with on-site skin analysis and express treatment rooms.

  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • That’s Quite an Achievement!

    That’s Quite an Achievement!

    Nancy Jeffries, Contributing Editor||November 2, 2015
    The CEW honors seven beauty industry leaders.

  • What

    What's Not to Love?

    Tom Branna, Editorial Director||October 26, 2015
    The sun care category is rife with issues, but there’s a lot to like about it.

  • Sharp Competition

    Sharp Competition

    Christine Esposito, Associate Editor||October 26, 2015
    800Razors.com signs a high-profile athlete to promote its growing direct-to-consumer razor and personal care business.

  • About a Boy

    About a Boy

    Christine Esposito, Associate Editor||October 19, 2015
    As a mom, Jenny Cupido wanted to solve her son’s skin issues. Now she’s raising an indie beauty brand too.

  • A Suite Deal

    A Suite Deal

    October 12, 2015
    Image Studios provides an innovative venue for beauty professionals seeking a new way to do business.

  • For Their Own Good

    For Their Own Good

    Christine Esposito, Associate Editor||September 29, 2015
    With a rich heritage and recognized formulation expertise, FC Sturtevant Company is moving into the consumer marketplace.

  • What’s All the ‘Fuzz’ About?

    What’s All the ‘Fuzz’ About?

    Jeremy Kerstetter, Assistant Editor||September 28, 2015
    Lawyer presents the power and versatility of essential oils by adding them to her own handmade dryer balls.

  • A Foothold in Foot Care

    A Foothold in Foot Care

    Christine Esposito, Associate Editor||September 22, 2015
    Treating feet right is the heart and soul of one Brooklyn-based company.

  • A New Kind of Hero

    A New Kind of Hero

    Tom Branna, Editorial Director||September 14, 2015
    An upstart household product company puts a new spin on the idea of home cleaning.

  • SK-II to the Rescue

    SK-II to the Rescue

    September 8, 2015
    A new formula targets microRNA, which a P&G researcher insists plays a key role in skin aging.

  • A Panoramic View

    A Panoramic View

    Jeremy Kerstetter, Assistant Editor||September 7, 2015
    ZSS takes a 360° approach to skin health.

  • It

    It's All in the Delivery

    Jeremy Kerstetter, Associate Editor||August 31, 2015
    AlureVé relies on pharmaceutical technology for its anti-aging skin care line.

  • A Brand of Its Own

    A Brand of Its Own

    Christine Esposito, Associate Editor||August 24, 2015
    Amyris creates its own skin care solution for consumers.

  • Eye on Korea

    Eye on Korea

    August 17, 2015
    At the Personal Care Conference in Shanghai there was distinct emphasis on beauty ideas from Korea.