Online Exclusives

Modern Bride

July 15, 2009

I Do Tattoo lets a woman put her own stamp on the biggest day of her life.

Modern Bride



I Do Tattoo lets a woman put her own stamp on the biggest day of her life.



By Marshall Pearson
Assistant Editor




I Do Tattoo is making its mark in the lucrative wedding industry. When preparing for that special day, many women embrace the age-old adage of “something old, something new, something borrowed, something blue.” With her recently-launched line of temporary tattoos entitled I Do Tattoo, entrepreneur Debbie Franchi is providing a new alternative for women seeking to find their own unique “something blue.”


Her company, The Occasional Tattoo, LLC, located in Little Falls, NJ, was started in 2008 following Ms. Franchi’s departure from a career in advertising. The group offers a series of eight original designs hand-drawn by tattoo artist Sandy Haight of Seattle. Brides-to be can choose from hearts, cupid, roses, rings, love doves, flutes, sexy legs and commitment designs.


Brides can choose from eight designs, including sexy legs.
For $36, customers receive a set of two tattoos inside a commemorative blue folio that showcases the chosen design in screen printed, scratch-resistant silver ink. The folio also provides space enough to insert a 5x7 inch wedding photo or invitation. The product was designed to coordinate well with any style of wedding dress, as well as to provide women with a discrete option that would not show through clothing.


The flexibility of the product extends to the tattoos themselves. Each package includes two tattoos, one of which may be used to practice before the big day. The bright blue ink used to print the custom designs is made using vegetable dye that will not smear on fabric, and is both safe and FDA approved. According to Ms. Franchi, the color of the ink will remain vibrant for as many as two days but she encourages customers to apply the tattoo on the day of a wedding for optimum appearance.


For Ms. Franchi, the inspiration for I Do Tattoo came largely from dissatisfaction with her own "something blue." However, this innovative entrepreneur recognized the modern woman's need for unique alternatives to traditional observances.


“What I really wanted to do is offer brides an alternative…when I got married I struggled with what to wear and I ended up with a garter because there wasn’t anything better. ‘Something blue’ is an emotional need for the bride on her wedding day, and these tattoos are something new that is fun and hip,” said Ms. Franchi.


I Do Tattoo has increased its visibility in the market by participating in several charity events, including the “Fashion For a Cause” benefit event in Florham Park, NJ for the New Jersey Battered Women’s Service. Through these events and her website (www.idotattoos.com), as well as other dedicated publicity efforts, Mrs. Franchi’s brainchild has achieved much exposure and many accolades.


“Every retailer that I go to wants to carry my product. At the shows and at retailers, the response has been positive,” said Mrs. Franchi. “People are saying that it is a really great idea and a great alternative.”

I Do Tattoo makes it easy to find "something blue."
The current economic downturn is affecting nearly all aspects of the personal care industry, yet Mrs. Franchi feels that I Do Tattoo's unique product will continue to remain profitable.


“People get married regardless of the economy and it is not an expensive item…people need a something blue and it is same price as a garter,” she said. “I don’t want people to think that it is too expensive. I charge what is a fair profit margin for me and that’s it.”


Promoting sales of I Do Tattoo is the top priority for this entrepreneur, but she expressed interest in featuring single designs from popular celebrities. Mrs. Franchi also hopes to develop a line of temporary blue tattoos for bridesmaids that will be sold in the future.


I Do Tattoo are available at eight New Jersey retailers: Bridal Couture in Chatham, Carol Rose Bridals in Caldwell, New York City Shoes in Parsippany, Once Upon a Time in Little Falls, Small & Co. in Caldwell, Paper Boutique in Upper Montclair, Tina’s Bridal in Totowa and Victoria’s Hallmark in Verona. The product is also available online at the company's website.

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Voyage to Better Skin

    Voyage to Better Skin

    June 13, 2016
    Skin Inc. rolls out new light-based device to US market.

  • Patent Update

    Patent Update

    June 9, 2016
    Avon’s use of melicope extract, skin care with SPF and chicory root, microdermabrasion cream and more in recent patents.

  • Exploring Green in Vegas

    Exploring Green in Vegas

    Christine Esposito, Associate Editor||June 6, 2016
    Cosmoprof North America sets the stage for brands dedicated to the growing and evolving eco-friendly beauty space.

  • We

    We're Surrounded!

    Tom Branna, Editorial Director||May 30, 2016
    Industry experts explain the important role that the skin microbiome plays in human health.

  • Luxury Re-Coded

    Luxury Re-Coded

    Nancy Jeffries, Online Editor||May 25, 2016
    Consumers have new expectations for beauty.

  • Procter Reels in Doctors

    Procter Reels in Doctors

    May 16, 2016
    The Procter & Gamble stand was abuzz during the annual meeting of the American Academy of Dermatology.

  • If You’re Going to San Francisco…

    If You’re Going to San Francisco…

    Tom Branna, Editorial Director||May 13, 2016
    Be sure to contact the Bay Area Beauty Association.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Battling Pollution via Skin Care

    Battling Pollution via Skin Care

    Christine Esposito, Associate Editor||March 7, 2016
    Canadian start-up turns to crowdfunding to help launch a new anti-pollution moisturizer.

  • Texture on the Runway

    Nancy Jeffries, Contributing Editor||February 22, 2016
    Au Naturale by Dark and Lovely, Cantu, Creme of Nature, Design Essentials and Garnier create head-turning hairstyles.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Buy the Sea, Buy the Sea, Buy the Beautiful Sea

    Tom Branna, Editorial Director||February 9, 2016
    Nova Scotia Fisherman makes a boatload of products that contain sea kelp and a raft of natural ingredients.