Online Exclusives

Korean Skin Care Comes to the U.S.

By Nancy Jeffries, Correspondent | July 30, 2009

Dr. Jart+ skin care was created by a team of dermatologists.

Dr. Jart+ Blemish Base.
The retail picture in the U.S. may be cloudy, but that's not stopping a Korean skin care firm from entering the U.S. On July 21, 2009, New York City’s emporium of eclectic beauty, Takashimaya, presented the exclusive launch of the Dr. Jart+ Skin Care collection. The Korean dermatological skin care line, which will be sold at the store and on its web site (www.takashimaya-ny.com), was created by a consortium of 21 medical specialists in Asia, where the brand is already enjoying great success, particularly in Japan and Korea.

According to Sung Kyu Ock, sales manager for the Dr. Jart+ brand, the products, which launched in Asia in 2000, Korea in 2004, and are now in the US for the first time, with an official on-counter launch planned for August 2009, are known for their efficacy and sensitivity for all skin types, as well as troubled or acne-prone skin, regardless of age or gender. Kyu Ock said that the line uses low-irritative, non-colorant, and fragrance-free ingredients, minimizing the use of preservatives, alcohols, and other ingredients, which may irritate the skin. “The product line focuses on skin health, with wrinkle reduction, priming effect, and anti-irritation as the three keys to the collection,” said Kyu Ock.

A Targeted Collection


Beginning with the Dr. Jart+ BB Cream, or Premium Blemish Base, most popular in Korea, Japan, Taiwan, Hong Kong, mainland China and Singapore, the product is not only a skin care product, designed to combat sun spots and reduce rosacea without prescription, but it is also a makeup product, designed to repair and conceal blemishes, perfect skin finish and control oil.

Ky Bae, cosmetics manager and assistant buyer at Takashimaya, in New York City.
The BB Cream line, including Premium Blemish Base, Detox Healing Blemish Base, Rejuvenating Blemish Base, Dew Drop Blemish Base, with a special water-holding system to provide moisture to the skin, control sebum, and protect and calm the skin, and Blemish Base Essence Cake, to apply with a puff following base makeup, was created to address the various needs of skin, from reducing the appearance of wrinkles and providing UV protection for mature skin, as in the Premium BB Cream, to providing coverage and blemish control, with Rejuvenating Blemish Base. Each contains SPF protection ranging from 45, in the Premium BB Cream, to SPF 35, in the Rejuvenating Blemish Base, SPF 25, in the Detox Healing Blemish Base, and SPF 23, in the Base Blemish Cake. Price points range from $62, for the Rejuvenating Blemish Base to $68, for the Healing Blemish Base.

There is also an Acne-X line, consisting of Liquid Foam, to provide moisture without drying effect, an Acne-X Clarifying Toner, Spot Out Treatment, Soothing Moisturizer, Spot Cover, Sensitive Sun Cream, Body Treatment Mask, and an environmentally-friendly pure cotton Acne-X Trouble Care Mask, to purify and calm the skin.

Dr. Jart+ Bubble Foam Pore-X.
The Cleansing collection includes All Clear Cleansing Lotion, a fragrance-free, mineral-oil free, alcohol-free botanical-based product, as well as a Magic Cleansing Oil Foam, Pore-X Bubble Foam, with a dual-bubble mechanism of large and micro bubbles to cleanse and tighten pores (($44), and an Extra Gentle Black Coal Mineral Soap, which uses natural Korean charcoal to remove dead cells.

Scrubs, Mist & Toner, Serum, Eye and Lip treatments, including Multi Action Eye Balm Dark Circle Corrector and Lip Treatment Balm, with SPF 10 and Jojoba and Olive oils, plus a Moisturizer line, which includes Whitening Water Drop, to moisten and brighten the skin, Multi Action Essence Lotion, for wrinkle improvement and film forming moisturizer, White Cure Cream, to correct pigmentation and skin damage overnight, as well as Healing Balm for extremely dry skin, completes the Moisturizer collection.

In addition, the collection includes Sun Care, Mineral in Powder Makeup, a light sebum-controlling, waterproof powder, Mineral in Pact, a talc-free, preservative-free, and oil-free coating powder to strengthen resistance against external pollutants, Mask & Pack Pore-X for sebum control and pore tightening, and Body Care.

Sung Kyu Ock. sales manager, Dr. Jart+
The Men’s collection features For Men Active Scrub Foam, to cleanse as well as tighten and firm widened pores, For Men Active Skin Essence, to brighten and clarify skin tone with a nano-emulsion delivery system, and For Men Triple Synergy BB Moisturizer, a triple function BB cream created to even skin tone naturally, provide whitening, wrinkle improvement, and UV protection in a non-sticky formula. Kyu Ock said, “It is a total care solution for men who want to cleanse and moisturize with easy to use multi-functional products.”

Kyu Ock notes that the line is currently in more than 500 stores in South Korea, has been exported to 13 different countries, and has experienced an 87% revenue increase in the past five years. He explained the thinking behind the minimalist packaging, noting that silver and black conveyed the authenticity of the brand, which is based on the credibility of the diverse medical professionals who created the line. The brand name, Dr. Jart + was formed by combining the initial “J” from Jung, one of the medical professionals who created the line, with the word “art,” to convey the artistic dimensions of skin care inherit in the collection.

For more information on the company and its products, visit www.takashimaya-ny.com.
  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.